PROSPECTS AND OPPORTUNITIES
Healthy living trend creates long-term challenges
Greek consumers, especially among the younger generation, are increasingly embracing healthier nutrition habits and this is also affecting consumption patterns in other hot drinks. Although companies have been trying to tackle the effect of health and wellness upon category performance, by introducing reduced or no sugar products, such products have been relatively unsuccessful.
Economic factors will remain unfavourable to short-term performance
Disposable incomes will remain under pressure in the short term in line with higher living costs. Indeed, food and drink inflation remain high despite frequent discounts, which are significantly higher in comparison to the earlier part of the review period.
Promotional strategies are set to intensify in upcoming period
As prospects for category performance are not optimistic, companies will continue to employ aggressive promotional strategies to retain volume sales. Brand positions will continue to fluctuate on a monthly basis in accordance with promotional campaigns.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Greece?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Greece?
- What are the traditional preferences in Other Hot Drinks in Greece? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Greece?
- Which are the leading brands in Other Hot Drinks in Greece?
- How are products distributed in Other Hot Drinks in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Greece - Category analysis
KEY DATA FINDINGS
Category volume continues to shrink in other hot drinks
Price promotions shape strategies in the competitive landscape
Mild winter takes its toll on other hot drinks
Healthy living trend creates long-term challenges
Economic factors will remain unfavourable to short-term performance
Promotional strategies are set to intensify in upcoming period
Hot Drinks in Greece - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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