COMPETITIVE LANDSCAPE
Jotis leads
Jotis is the clear leader in other hot drinks with a brand portfolio including Hemo and Caotonic, as well as its eponymous brand. The Jotis Rofima Sokolatas brand leads in the adult segment, with the brand gaining market share in the category driven by competitive pricing against Mondelez with Cadbury.
Pricing driving movement in competitive landscape
There have not been major developments in the category in 2025 with fluctuations in brand share being primarily price-driven. With all companies implementing price increases, share gains are largely influenced by the extent of price rises.
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Overview:
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Other Hot Drinks in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Other Hot Drinks in Greece?
- To what extent are health considerations impacting consumption of Other Hot Drinks in Greece?
- What are the traditional preferences in Other Hot Drinks in Greece? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Other Hot Drinks in Greece?
- Which are the leading brands in Other Hot Drinks in Greece?
- How are products distributed in Other Hot Drinks in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Other Hot Drinks?
- Where is future growth expected to be most dynamic?
Other Hot Drinks in Greece - Category analysis
KEY DATA FINDINGS
Hot drinks hit by health and wellness trend
Health and wellness trend driving shift away from other hot drinks
Child-focused brands suffering
Consumer health concerns to drive further decline
Little demand for rapid delivery
Sustainability having limited impact, but health and wellness exerting a strong influence
Jotis leads
Pricing driving movement in competitive landscape
Supermarkets leads distribution of other hot drinks
Discounters gaining share
Hot Drinks in Greece - Industry Overview
Hot drinks hit by price increases
KEY DATA FINDINGS
Rising costs driving up prices
Weather plays a key role
Affordability will remain key
Health and wellness to exert a strong influence, albeit tempered by price increases
Adapting to hotter weather
Nestlé dominates hot drinks sales
Strong demand for private label products
Fragmentation of coffee distribution
Discounters expanding on back of increased consumer price consciousness
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Other Hot Drinks
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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