Retail value sales of lodging (destination) in Argentina rose in 2025. However, this growth was primarily attributed to higher tariffs rather than an expansion in occupancy or demand. Despite a reduction in inflation, the country continues to experience relatively high price levels compared to other regional and global markets. Since 2024, tourism has been constrained for both international and domestic travellers. Argentina has become an expensive destination in US dollar terms due to the econo

Retail value sales of lodging (destination) in Brazil remain strong in 2025, supported by the ongoing positive performance of tourism. Luxury and upscale hotels in particular are recording robust growth, regaining value lost during the pandemic period. These segments are less affected by wider economic pressures, as their guests prioritise experience-based stays and tend to be less sensitive to price fluctuations. Demand for personalised and high-quality services has ensured continued growth at

New and existing international chains are looking to expand their presence in Colombia with the number of new hotels continuing to rise in 2025. For instance, OxoHotel announced an ambitious expansion plan with new all-inclusive hotels, while Faranda Hotels and Resorts plans to open five new properties in destinations such as Santa Marta and the Coffee Region, with Wyndham Hotels & Resorts also entering this coffee-growing region for the first time. Elsewhere, Accor is in the process of opening

Lodging value sales in Ecuador are poised to experience a positive recovery in 2025 after a significant decline in the previous year. The primary cause of this downturn was the ongoing energy crisis, which resulted in frequent power outages that disrupted the country’s infrastructure and eroded consumer confidence. Rising crime rates and political uncertainty worsened this negative image, further diminishing Ecuador’s appeal as a travel destination.

Lodging sales in Denmark are poised for healthy growth in retail current value terms in 2025, extending the positive momentum of the previous year. This is attributable to a boom in inbound tourism, driven primarily by the country’s reputation as a fashionable and attractive destination, supported by steadily growing domestic travel.

Lodging (destination) in Germany witnessed a stagnant performance due to economic pressures and changing consumer behaviour. Hotel outlets continue to expand, albeit only marginally in 2025, reflecting the resilience of the hospitality sector and the ongoing demand for accommodation in Germany’s key cities and tourist regions. Global geopolitical tensions have escalated leading consumers to opt for staycations and exploring less popular areas of Germany. In addition, German consumers are taking

Retail value sales of lodging (destination) in Greece rose in 2025. Although growth has slowed compared with 2024, hotels continue to post positive results, with luxury properties delivering the strongest performance in value terms. This reflects both sustained investment in the premium segment and a growing appetite for upscale experiences, which are helping luxury hotels outperform the wider category. Expansion in the number of high-end outlets is also fuelling growth, with several prominent o

There is expected to be healthy value growth for lodging in Norway in 2025. A weaker Norwegian kroner is making lodging more affordable for inbound travellers. However, on the negative side, lodging is more expensive for local travellers. Both up-scale and budgets hotel are expected to perform relatively well, seeing both value growth, as well as an increase in number of beds—with more performance more subdued for mid-market hotels. However, short-terms rentals booked through online platforms co

Retail current value sales of lodging (destination) in Austria are projected to continue to rise in 2025. Despite the absence of a certain proportion of business travellers since the Coronavirus (COVID-19) pandemic, record revenues are again being recorded. This is partly due to a new record in overall overnight stays, and partly as a result of above-average price increases in recent years.

Retail value sales of lodging in Saudi Arabia rose by 15% in current terms in 2025, reaching SAR96.7 billion. While hotels (driven by mid-market and budget hotels) continued to dominate value sales, short-term rentals gained further ground during the year, driven primarily by the growing popularity of alternative lodging options. Short-term rentals are becoming increasingly popular among domestic and international tourists, especially for short trips, such as long weekends, Eid holidays and Saud

In 2025, New Zealand’s lodging industry was reshaped by shifting consumer behaviour, sustainability priorities and the broader rebound in international travel. As overseas arrivals increased, particularly from Australia, the United States and Asia, accommodation providers adapted their offerings to appeal to higher-spending visitors seeking premium and immersive experiences. This trend was closely linked to the expansion of international routes and greater airline capacity to regional destinatio

In 2025, lodging in Belgium continues its positive trajectory in terms of value, supported by demand from both domestic and international tourists. Hotels remain the leading accommodation type, with rising revenues, improved occupancy rates and higher RevPAR all pointing to strong market dynamics. However, this growth does not necessarily translate into higher profitability. Operating costs – particularly wages in the labour-intensive horeca sector and energy expenses – are climbing sharply and

Lodging retail value sales are set to grow strongly in current terms in the United Arab Emirates in 2025, driven by surging international arrivals and longer average stays. Major growth is expected to be seen in mid-market and luxury hotels. Many tourists from India, Russia, and Western Europe have extended their stays, taking advantage of bundled hotel and experience packages. A steady rise in digital nomads and long-term leisure travellers, particularly in Dubai and Ras Al Khaimah, has also bo

Retail value sales of lodging (destination) rose in 2025, driven by the growth in inbound arrivals and the related spending - particularly a surge in winter tourism to Lapland, supported by a growing number of direct international flights during the peak season. While early 2025 data indicates a possible decline in domestic tourism due to a weak economy and more cautious consumer spending, its impact on lodging sales is less significant. This is because domestic tourism in Finland relies heavily

Retail value sales of lodging (destination) in Peru rose in 2025, marking stronger growth than the previous year. However, the category still falls short of pre-pandemic levels, reflecting the severity of the earlier decline and the slow recovery in inbound tourism. Domestic travellers, meanwhile, continue to rely heavily on staying with relatives or friends when visiting other cities.

Retail value sales of lodging (destination) is set to rise in Canada in 2025, supported by favourable economic conditions and strong tourism performance. With GDP growth forecast at approximately 2.4% and inflation stabilising around 2.0%, hotel performance metrics have shown notable improvement.

Retail value sales of lodging in the Netherlands rose in 2025, with growth supported by sustained demand across mid-tier and upscale hotels. Revenue per available room improved moderately, as occupancy remained stable even with additional supply. Travellers prioritised value for money, increasingly favouring mid-range and upscale properties that offered comfort without the premium price of luxury hotels. Budget hotels, by contrast, lost share to hostels, campsites, and short-term rentals, while

The total number of hotel overnight stays in Switzerland continues to grow in 2025. Switzerland continues to attract high-spending tourists, particularly from the US and Arab countries, who are less affected by economic downturns. That being said, in the latter part of the year, there could be a decline in US visitors, due to the impact of tariffs on the US economy. Growth in lodging occupancy is mainly driven by travellers from long-haul destinations, with more muted growth from European travel

Retail value sales of lodging (destination) are rising rapidly in Japan in 2025, showing strong growth fuelled by inbound tourism, domestic travel and evolving traveller preferences. Lodging players are also embracing innovation, offering smart check-ins, multilingual services and personalised guest experiences to meet the expectations of modern travellers. These innovations are also a key strategy to tackle the lack in labour resources due to the declining working population in Japan.

In 2025, South Korea’s lodging market has experienced healthy growth despite mounting cost pressures from global inflation and Trump-era tariffs. Overall travel costs continue to rise in 2025, particularly for flights and dining. However, rather than abandon planned trips consumers are instead restructuring how they travel and where they stay. This has led to sharper polarisation in consumer behaviour. On one end, cost-conscious travellers are opting for more affordable options such as motels, g

In 2025, retail value sales of lodging in France rose by 7%, representing a higher growth rate following a relatively disappointing performance in 2024, when value sales rose by 5%, mainly due to strong price increases as a result of the Olympic Games. Although hotels experienced more modest growth of just over 1% in 2024, the category demonstrated a promising start to 2025. Favourable snow and sunshine conditions contributed to an occupancy rate of 83% in the winter sports season. Furthermore,

Retail value sales of lodging (destination) are expected to rise in Chile in 2025. Chile’s diverse geography and rich biodiversity make it an attractive destination for travellers seeking a wide range of experiences. While most international visitors arrive through Santiago’s airport, many continue their journey to explore the northern or southern regions of the country. These areas offer accommodation for every type of traveller - from luxury eco-lodges and boutique hotels to more affordable op

Airbnb retained its position as the world’s leading lodging provider in 2024; however, its sales are heavily reliant on a handful of markets. In order to maintain momentum, Airbnb will need to expand its geographical footprint, with Asia Pacific being a priority. Airbnb has announced it will be re-entering experiences, and has stated that it is looking at expanding into further categories. This company profile will look at which categories they might be, and which have the most potential.

As the world’s leading hotel group, Marriott has secured its leadership through a portfolio focused on upscale and luxury hotels, with the vast majority of its sales in North America. In order to be less reliant on that market, Marriott is expanding geographically, in particular in the Asia Pacific, but also through more mid-scale outlets outside of the US, with new concepts such as Four Points Flex. In 2024 it also partnered with Sonder a premium player in boutique hotels and short-term lets.