In 2025, lodging in Mexico experienced vibrant growth thanks to rising tourist demand amid shifting geopolitical trends. All-inclusive resorts remained central, with global brands such as Hyatt, Marriott, and Hilton continuing to make significant investments in coastal areas, including Cancún, Riviera Maya, Los Cabos, and Punta Mita. Meanwhile, new luxury properties, including Amanvari in Los Cabos and Rosewood Mandarina in Nayarit, elevated the quality of offerings. Boutique and cultural hotels

Retail value sales and occupancy rates in South Africa’s lodging category are increasing steadily in 2025, supported by a powerful mix of extended stays, local leisure demand and a surge in business and MICE travel linked to South Africa’s G20 Presidency. Hotels and alternative accommodations are benefiting from the recovery in both domestic and international tourism, particularly in the premium and experience-led segments where rate increases lifted revenue without deterring travellers.

The key trend in lodging (destination) in Ireland in 2025 is that growth is being increasingly driven by rising average room rates, more than by higher occupancy levels. Occupancy rates in early 2025 were hindered by declining domestic demand; however, this improved during summer with industry sources citing warm weather in June and July as fuelling a recovery in domestic demand. The summer is even more pivotal to inbound arrivals, and this continued to grow in 2025. Indeed, the trend is towards

Retail value sales of lodging (destination) are rising in 2025. Within this, hotels is holding relatively steady while the short-term rental market is rebounding strongly, primarily due to robust domestic demand rather than a recovery in inbound tourism. Israeli consumers are increasingly opting for short-term rentals as a cost-effective and flexible alternative to hotels, particularly amid persistent inflation and high accommodation prices. Families and groups travelling within Israel - especia

Retail value sales of lodging (destination) in Singapore is continuing to rise in 2025. However, value growth is expected to be more subdued than in 2024, as demand normalises following the post-pandemic surge. Value sales of budget hotels in Singapore surpassed the pre-pandemic level as early as 2022, as consumers looked to travel on a budget in the early days of the reopening of the country. Meanwhile, upscale and mid-market hotels reached the pre-pandemic level of value sales in 2023, while l

Lodging in Croatia continued to grow in 2025, driven mainly by short-term rentals, which remain the dominant form of accommodation in the country. Hotels represent only a small share of total lodging capacity, while the vast majority of options are privately owned rentals. Many of these properties, often managed by individuals, vary in quality and are only partially integrated into formal tourism systems.

Lodging (destination) sales in Bulgaria are expected to continue rising in current value terms in 2025, supported by sustained growth in international arrivals. Luxury hotels are driving much of this expansion, as a growing share of international tourists opt for four- and five-star establishments, resulting in a notable uplift in hotel revenues.

Retail value sales of lodging (destination) are seeing strong growth in Hungary in 2025, mirroring the national tourism recovery. This is being driven by a surge in international tourism—especially to Budapest—which boosts hotel demand. Meanwhile, rising operational costs and labour shortages are pushing room rates higher, supporting value sales. Additionally, a shift toward mid- and upscale lodging is also contributing to the overall increase in retail value sales.

Lodging (destination) in Thailand witnessed healthy growth in value terms over 2025, primarily propelled by the continued recovery and growth in the tourism sector. Key trends driving this performance include the high volume of international tourist arrivals, with targets set between 38-40 million visitors and high hotel occupancy rates, particularly in key destinations like Bangkok and Phuket, where rates often hover around 80% occupancy. Average daily rates (ADR) have remained elevated or stab

Retail value sales of lodging in Poland increased in 2025, though at a slower pace than in the previous year. The moderation reflected a normalisation of inbound tourism flows after the sharp post-pandemic rebound, as well as inflationary pressures that constrained some domestic spending.

Retail value sales of lodging (destination) are set to grow strongly in current terms in India in 2025. India’s hotel development activity has gained significant momentum during the year, driven largely by a surge in domestic tourism. Developers are expanding beyond major metro cities to tap into opportunities in tier 2 and tier 3 markets, where travel demand is rising steadily. This shift is being powered by higher disposable incomes, increasing digital adoption through travel platforms, and a

Lodging (destination) sales in Slovakia are expected to continue rising in current value terms in 2025, supported by growth in international tourism. While domestic tourists still account for the largest share of lodging sales, their relative contribution is gradually declining, alongside growth in international arrivals. In response, many hotels have expanded their offerings to include themed stays (family or business), and the modernisation or upscaling of facilities to attract a higher-spendi

Lodging (destination) is witnessing healthy growth in the Czech Republic with domestic travellers outweighing international tourists. Lodging guests are dominated by Czechs and tourists from neighbouring countries such as Slovakia and Poland. The shorter travel distances often mean these tourists take shorter stays and produce lower revenues especially for luxury and mid-market hotels. However, spa resorts are mainly sought-after by domestic and German visitors.

Retail value sales of lodging (destination) are set to increase strongly in current terms in the Philippines in 2025. Hotels remains the key growth driver amongst different lodging types, accounting for more than 80% of sales and posting strong double-digit gains across all categories, with mid-market hotels leading expansion. The hotel sector has benefited from steady domestic tourism, an increase in business-related travel, and the rising popularity of the Philippines amongst long-haul, high-s

Retail value sales of lodging (destination) increased in Romania in 2025. This growth was driven by a combination of factors, primarily the expansion in the number of lodging outlets and a rise in the average daily room rate. The increase in room rate was largely due to higher costs for utilities, ancillary services, and labour, which pushed overall value sales growth ahead of the growth rate in outlet numbers.

Over 2025, lodging (destination) in Malaysia is projected to register a further double-digit increase in retail current value sales, albeit slower than in 2024. This growth is being driven by a rise in international arrivals, but also the growing popularity of staycations, reflecting a broader trend for domestic tourism as a convenient and affordable form of relaxation close to home.

The Hong Kong lodging sector is undergoing a critical period of transformation in 2025 as its adapts to profound shifts in traveller behaviour. The most pressing issue is the evolving shifts seen in Mainland China, where a substantial and growing proportion of visitors are opting for same-day excursions rather than overnight stays, directly impacting hotel occupancy rates. This trend necessitates a strategic pivot away from reliance on traditional overnight leisure tourists, but this has placed

Retail value sales of lodging (destination) are expected to rise in Indonesia in 2025. However, growth is expected to occur at a slower rate than in the previous year as the weakening of people's purchasing power, especially the lower middle economic class, has undermined demand. Factors contributing to this have included layoffs, especially amongst factory workers, the rising prices of basic necessities, increasing taxes, and growing education costs. As a result, hotel occupancy rates have been

Lodging (destination) is set to see another strong year in China in 2025. Mid-market hotels are showing robust value growth as they are becoming a larger part of the competitive landscape. It is estimated that mid-market hotels in China will reach 22,574 outlets in 2025, reflecting 10% year-on-year growth. Meanwhile, the proportion of budget and unrated hotels continues to contract, as travellers in China increasingly look for lodgings that deliver consistent standards and cleanliness. Mid-scale

Retail value sales of lodging (destination) rose in Australia in 2025. Lodging in Australia is beginning to show signs of early transformation, impacted by the introduction of short-term rental (STR) reforms, which are beginning to alter market dynamics and gain more public attention.

Retail value sales in lodging (destination) in Taiwan are expected to rise in 2025. Taiwan's lodging market is experiencing a strong recovery, driven primarily by domestic tourism. This growth is supported by effective industry segmentation, where operators have expanded their offerings to include luxury resorts, business hotels, and budget-friendly options. These options are increasingly integrated with local cultural experiences and added-value services. This diversification has successfully c

Retail value sales of lodging (destination) are set to rise in current terms in the US in 2025. Following moderate growth in 2024, expectations were high for the hotel industry in 2025, but with the persistence of inflation, overall economic uncertainty and the election and new policies of President Donald Trump, growth in the hotel industry has slowed. The staying power of high interest rates in the country, along with the continued increases in the cost of living have seen some, mostly middle

Retail value sales of lodging rose strongly in 2025, driven by higher average daily rates and steady demand from both international and domestic travellers. Value growth outpaced volume growth, indicating that guests are spending more per stay even without significant increases in length of stay. Red Sea destinations such as Hurghada and Marsa Alam led performance, boosted by a robust recovery in package tourism from Poland, Serbia, and Kazakhstan. Cairo and Alexandria also benefitted from stron

Lodging in Morocco continued to expand in 2025, although the pace of growth moderated compared to the post-pandemic highs. As global inflationary pressures eased and travel flows normalised, operators faced a more competitive environment and responded with strategies aimed at boosting occupancy. Price-based promotions became more common, reflecting efforts to attract travellers who were increasingly budget-conscious. Many consumers shifted towards short-term rentals, which not only provided cost