Lodging (destination) in Brazil demonstrates a strong performance edge in 2026, notably surpassing regional and global rates and highlighting an environment marked by robust domestic tourism, high consumer expenditure, and sustained investor confidence. The market remains highly attractive as a result of dynamic investment activity, including over 180 new hotel projects and a surge in short-term rentals, alongside a rising middle class and steady population and spending growth. Strategies for success increasingly require balancing value and premium positioning, differentiating through integrated guest experiences, adapting to regulatory developments, and addressing the full spectrum of traveller needs across budget and luxury, business and leisure, as well as capitalising on the expanding role of branded residences and immersive stays.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Brazil?
- Which are the leading companies in Lodging (Destination) in Brazil?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Lodging in Brazil records robust growth as hotels expand and short-term rentals surge
Hotel chains target both budget and luxury guests with new projects
Short-term rentals meet excess demand where hotel supply falls short
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Branded residences to attract investors as hotels expand across cities
Airbnb to navigate regulation as short-term rentals lead growth
Luxury guests to seek personalisation as immersive stays gain traction
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Experiential demand, format diversification, and regulatory pressure drive innovation
Operators launch experiential, residential, and sustainable product lines
Product innovation is creating premium pricing power, portfolio resilience, and new revenue streams
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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