PROSPECTS AND OPPORTUNITIES
Government-supported infrastructure developments providing a boost to lodging
Over the forecast period, Turkey’s lodging market is expected to see sustained steady growth in value terms, but also in terms of number of outlets. This is expected to be driven by ongoing investment in Turkey’s tourism and hospitality infrastructure.
Expansion of branded hotels and licensed short-term rentals to drive lodging growth
Future growth in Turkey’s lodging market will likely be shaped by active expansion strategies from major hotels groups and evolving trends in the alternative accommodation market. For instance, AccorHotels Group is rapidly increasing its presence in Turkey with developments in lifestyle and long-stay brands such as Novotel Living and Swissôtel Residences, with it targeting guests who are looking for flexible, experience-driven stays.
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Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Turkey?
- Which are the leading companies in Lodging (Destination) in Turkey?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Lodging (Destination) in Turkey - Category analysis
KEY DATA FINDINGS
Recovery of short-term rentals provides a boost to lodging
Airbnb bounces back from new licensing law, whilst Hilton remains a key player
Government-supported infrastructure developments providing a boost to lodging
Expansion of branded hotels and licensed short-term rentals to drive lodging growth
Travel in Turkey - Industry Overview
Travel in 2025:The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
DISCLAIMER
The following categories and subcategories are included:
Lodging (Destination)
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- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
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- Hotels Online via Direct
- Hotels Online via Intermediaries
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- Hotels Offline via Direct
- Hotels Offline via Intermediaries
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- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
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- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
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- Campsites
- Hostels
- Other Lodging Types
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- Other Lodging Online Direct
- Other Lodging Online Intermediaries
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- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
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- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
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- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
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