Lodging (destination) in Japan in 2026 demonstrates sustained momentum, predicted to achieve JPY7,892.5 billion in current value sales with a 6% year-on-year increase, reflecting robust growth that outpaces regional averages and positions Japan as a benchmark for innovation rooted in cultural authenticity. The environment is highly attractive for investment, driven by a strategic blend of heritage repurposing, luxury accommodation expansion, and rapid adoption of digital technologies, which together foster differentiation and resilience despite demographic headwinds such as a declining population and modest real GDP growth of 0.7%. Brands seeking to outperform must prioritise distinctive guest experiences, invest in flexible digital booking and personalisation tools, and pursue geographic and demand diversification to offset uncertainties in inbound travel, especially regarding reliance on specific source markets like China.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Lodging (Destination) industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Lodging (Destination) industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Lodging (Destination) in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Lodging (Destination) in Japan?
- Which are the leading companies in Lodging (Destination) in Japan?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Hoshino Resorts reimagines historic sites to boost guest appeal
Luxury hotel brands accelerate expansion to capture premium demand
Flexible booking and AI-powered personalisation redefine guest journeys
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Luxury hotel operators anticipated to expand capacity as affluent demand rises
Short-term rentals set to accelerate as digital transformation reshapes guest experiences
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
Heritage conversion demands bespoke architectural and materials engineering
Luxury properties embed heritage assets into room-level product design
Flebol's architecture treats AI compatibility as a core product feature
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Lodging (Destination)
-
- Luxury Hotels
- Upscale Hotels
- Mid-Market Hotels
- Budget Hotels
- Unrated Hotels
-
- Hotels Online via Direct
- Hotels Online via Intermediaries
-
- Hotels Offline via Direct
- Hotels Offline via Intermediaries
-
-
- Short-Term rentals Online via Direct
- Short-term Rentals Online via Intermediaries
-
- Short-term Rentals Offline via Direct
- Short-term Rentals Offline via Intermediaries
-
-
- Campsites
- Hostels
- Other Lodging Types
-
- Other Lodging Online Direct
- Other Lodging Online Intermediaries
-
- Other Lodging Offline via Direct
- Other Lodging Offline via Intermediaries
-
- Lodging (Destination) Online via Direct
- Lodging (Destination) Online via Intermediaries
-
- Lodging (Destination) Offline via Direct
- Lodging (Destination) Offline via Intermediaries
Lodging (Destination)
Lodging (Destination) covers the main types of lodging used by inbound and domestic tourists, providing a destination point of view (also known as point of supply). Lodging value is measured in terms of the price paid for lodging by the consumer and businesses based on total room sales. It does not include food and drinks or any other form of revenue that is not directly related to lodging, such as events and conferences and guest services, such as gym, spa, shop, room service, restaurant and café. Lodging volume is measured in terms of number of outlets and rooms at year end, and room nights as total of the full year.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Lodging (Destination) research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!