Argentina’s economy contracted by 1.3% in 2024, lagging Latin America’s 2.4% average as weak spending and triple-digit inflation eroded demand. Nevertheless, exports jumped by almost one fifth in 2024 partly aided by trade policy reforms. Inflation is expected to ease in 2025, supported by fiscal discipline, including the first budget surplus in decades. With reforms boosting confidence, GDP is forecast to rebound by 5.2% in 2025.

In 2024, Argentina saw a decrease in per capita disposable income and consumer expenditure, attributed to elevated unemployment, declining labour productivity and rapid inflation. However, the country is expected to witness a 16.5% real increase in per capita disposable income by 2029, bolstered by the Ley de Bases reform. Nonetheless, income disparity and the gender wage gap persist, with a minority of affluent individuals controlling a significant portion of the nation’s wealth.

In 2024, total dairy packaging retail volumes in Argentina saw a 4% decline to 3.3 billion units, primarily due to the nation’s ongoing economic instability. Weather conditions such as drought directly contributed to a measurable drop in packaging volumes across dairy. Meanwhile, high inflation rates and a contracting GDP prompted manufacturers to reduce dairy production, leading to a notable drop in packaging volumes. Rising living costs also pressured consumers to shift towards more affordable

In 2024, confectionery packaging retail volumes in Argentina saw a 9% decline to 4.1 billion units, largely attributed to rising prices and the economic crisis, which led people to prioritise what they purchased. In addition, the country’s new labelling law meant manufacturers were required to redesign and replace their existing packaging to comply with new nutritional labelling standards. Under Law No. 27,642, packaging for confectionery, which is often high in sugar, fat, and calories, was req

In 2024, total baby food packaging retail volumes in Argentina declined by 17% to 45 million units, continuing a downward trend observed since 2020. This significant reduction can be attributed to the country’s declining birth rate, which led to diminished demand for baby food. The Health Ministry announced that from 2022 to 2023 alone, births declined by 7%, after a similar slide the previous year. Fewer births directly translated into a reduced need for leading packaging formats such as brick

In 2024, total packaging retail volumes of processed fruit and vegetables in Argentina experienced a substantial decline, decreasing by 19% to 271 million units. This reduction was primarily attributed to a shift in consumer preference from processed to fresh produce, driven by cost-of-living pressures and a desire for more affordable options. The economic crisis in Argentina made consumers increasingly mindful of their spending, leading them to opt for fresh produce, which is generally more cos

In 2024, processed meat and seafood packaging retail volumes in Argentina declined by 14% to 967 million units, driven primarily by economic pressures such as significant inflation, which led to a significant drop in purchasing power and prompted consumers to reduce their spending on higher-cost processed meat products. Many of those who did purchase meat favoured more affordable types of meat, as well as more affordable unprocessed fresh meat from butchers. This shift in consumer behaviour – co

In 2024, sweet spreads packaging retail volumes in Argentina decreased by 4% to 107 million units. This decline was primarily driven by a continued reduction in sales of sweet spreads, notably of jams and preserves, which accounted for the highest share of packaging volumes. The economic crisis, characterised by significant currency devaluation and high inflation, exacerbated cost of living pressures, leading consumers to prioritise essential goods over non-essential items. Consequently, demand

In 2024, total plant-based dairy packaging in Argentina saw a 3% increase in retail volumes, reaching 142 million units. This growth was driven by a heightened focus on health and wellness among consumers. As awareness of chronic conditions such as diabetes and heart disease grew, Argentine consumers began to reevaluate their diet and opt for lighter alternatives, favouring plant-based dairy products for their perceived health benefits, including lower saturated fat content and added nutrients.

In 2024, total packaging retail volumes for sauces, dips and condiments in Argentina declined by 3% to 1.2 billion units. This reduction was largely attributed to the severe economic crisis and extraordinarily high inflation, which have markedly diminished consumers' purchasing power. As a result, many Argentinians curtailed their spending on non-essential packaged foods, opting for home-made alternatives or focusing on basic staples. This shift in consumer behaviour led to decreased demand for

In 2024, total meals and soups packaging retail volumes in Argentina declined by 9% to 64 million units. This reduction can be attributed to a combination of cost-of-living pressures, a growing trend towards healthier lifestyles, and the impact of regulatory changes. Economic challenges in the country led many families to prioritise affordability, opting to prepare meals and soups at home rather than purchasing pre-packaged alternatives. Home-cooked meals were generally more cost-effective, maki

Under new leadership, Argentina has improved its economic freedom and public finances, although the government faces opposition to its policies. The economy is staging a strong recovery and inflation has reduced significantly, but high dependence on agriculture remains. Although ageing, Argentina is one of the region’s most important consumer markets and social protection is lowering poverty. Technology talent is abundant, as is solid internet use, and 5G is set to reach remote locations.

Other dairy products comprise cream, flavoured condensed milk, chilled dairy desserts, coffee whiteners, plain condensed milk, and flavoured fromage frais and quark. In 2025, all subcategories recorded positive growth rates after pronounced declines witnessed in 2024.

Current Value sales of baby food in Argentina experienced significant growth in 2025, primarily attributable to price increases, declining GDP, and sustained high inflation. Meanwhile, volume sales began to exhibit a gradual recovery following the pronounced downturn observed during 2023–24. This modest rebound was largely supported by improved consumer purchasing power and a low comparison base.

As with other dairy products categories, the demand for cheese experienced a marked decline in 2023–24 and demonstrated only a modest recovery in 2025. The principal factor underlying the previous year’s downturn was the broader economic context and the inflationary pressures that eroded disposable incomes. However, while inflation has now stabilised and economic recovery is underway, recovery is gradual.

Drinking milk products experienced recovery in volume terms in 2025, with flavoured milk drinks registering the most dynamism in current value terms.

In 2025, the yoghurt category experienced volume recovery from the significant decline in sales witnessed in 2024. This was primarily attributed to an increase in consumers’ disposable income, a consequence of comparatively stable inflation and wage growth marginally outpacing the rise in prices.

In line with most categories, butter and spreads registered a positive performance in 2025, with all three sub categories demonstrating growth. Two principal factors underpinned this: the notably low base of comparison and an improvement in local consumers’ disposable incomes. The latter was a result of both a growing GDP and markedly more stable inflation.

Current value sales of dairy products and alternatives rose substantially in Argentina in 2025, while volume sales also saw moderate growth.

Volume sales of plant-based dairy saw recovery in 2025 after steep declines during the previous year of the review period. This was thanks to an increase in consumers’ disposable incomes resulting from greater economic stability, reduced inflation, and continued overall economic function.

Consumer electronics in Argentina is set to record positive retail volume growth in 2025. However, consumer behaviour is being heavily influenced by overall economic activity and soaring inflation.

Volume sales of home audio and cinema devices are set to register a double-digit decline in 2025, with all six categories in the segment experiencing falling demand. While Argentina’s ongoing economic challenges plays a major role, with reduced disposable income and curbed spending on non-essential goods, shifting consumer lifestyles have been equally influential. Modern consumers increasingly favour portable, space-saving audio solutions, an area in which most home audio and cinema products fal

Volume sales of in-car entertainment devices in Argentina are set to record another significant double-digit decline in 2025, following a steep fall in 2024. The ongoing economic challenges, including falling disposable income, a sharp drop in GDP, and persistently high inflation despite some deceleration, have continued to weigh heavily on consumer spending. Additionally, in-car entertainment faces a long-term downward trend, as consumers increasingly turn to alternative devices that replicate

Mobile phone volume sales in Argentina are set to record a double-digit increase in 2025, marking a strong rebound following a significant decline in previous years. This recovery is driven by a combination of factors, including rising disposable incomes, supported by GDP growth and a deceleration in inflation, greater access to financing options, and a low base of comparison from the prior year.