The consumer appliances market in Argentina experienced significant growth in 2025, driven by increased consumer disposable income, lower interest rates and expanded financing alternatives. The growth was also supported by a trend towards sustainability and energy efficiency, with consumers opting for energy-efficient devices, particularly in major appliances. The market is expected to continue growing, driven by demand for energy-efficient and innovative products. Brands should focus on develop

The Argentinian food preparation appliances market demonstrated a positive performance in 2025, driven by increasing consumer disposable income and a growing urban population. The retail volume of food preparation appliances grew by 5% in 2025, reaching 1.3 million units. Further growth is expected in the coming years, with retail sales forecast to increase at a CAGR of 3% over the 2025-2030 period to reach 1.5 million units. The market’s attractiveness is enhanced by the growing demand for heal

The dishwashers market in Argentina demonstrated robust growth in 2025, driven by increased disposable income, favourable financing options and an expanding employed female population. The market is highly concentrated, with Whirlpool and Drean dominating sales. To succeed in this market, brands should focus on developing energy-efficient products, offering competitive financing options, and catering to consumer preferences for flexible and easily installable appliances.

Personal care appliances in Argentina experienced significant growth in 2025, driven by the trend of multi-functionality and compact design, with hair care appliances, the largest category, also recording the most dynamic sales increase. The market is expected to continue growing at a CAGR of 4% over the forecast period to 2030, driven by increasing consumer demand for multi-functional and convenient products, as well as rising median disposable income per household. The competitive landscape is

The microwaves market in Argentina experienced growth in 2025, driven by increased disposable income and decelerating inflation, reaching a retail volume of 439,000 units, up 5% on a year earlier. Although the market is concentrated, with local players BGH and New San dominating, the entry of low-price imported brands like Kanji has affected market shares. The market is expected to face challenges from alternative cooking appliances, such as air fryers and mini electric ovens, which are perceive

The refrigeration appliances market in Argentina experienced significant growth in 2025, driven by the country’s economic recovery and increasing disposable income. With median disposable income rising, this meant consumers were better able to invest in products like refrigeration appliances, particularly in energy-efficient models with innovative features. Fridge freezers dominate the market, with brands like Samsung and Whirlpool leading the way with advanced technologies, such as inverter tec

The large cooking appliances market in Argentina experienced significant growth in 2025, driven by increased disposable income and favourable financing options, with a retail volume sales increase of 14%. Local players dominate the market, with Escorial SA leading at a 31% share. The trend towards electric models is gaining momentum, driven by health and safety regulations and the migration of consumers to areas not connected to the national gas network. To succeed, players should focus on innov

The small cooking appliances market in Argentina experienced significant growth in 2025, with sales increasing by 11% in retail volume terms, driven by increased consumer disposable income and the health and wellness trend. Air fryers were a key driver of this growth, with brands like Atma introducing new models with varying capacities. The market is expected to continue growing, driven by demand for healthier and more convenient cooking solutions, with air fryers remaining a dynamic force. Bran

The home laundry appliances market in Argentina experienced significant growth in 2025, driven by economic recovery, decreased inflation and increased consumer spending power, boosting by rising median disposable income per household. Sustainability and energy efficiency were key trends, with consumers prioritising energy-efficient products due to rising electricity prices. Brands responded by launching new models with advanced features, such as Samsung’s new Bespoke AI smart washer dryer, which

The vacuum cleaners market in Argentina experienced 12% retail volume growth in 2025, driven by increased consumers’ disposable income and a decrease in the cost of finance. Looking ahead, the market is expected to continue growing, with robotic vacuum cleaners leading the way due to their convenience, innovative features and increasing affordability. To succeed in this market, brands should focus on developing products that meet the demands for technological advancements, affordability and ener

The air conditioners market in Argentina experienced significant growth in 2025, driven by increased disposable income and a focus on energy efficiency. Split air conditioners with inverter technology dominated sales due to their long-term cost savings. The market is expected to continue growing, with a forecast CAGR of 4% over the 2025-2030 period. To succeed, brands should focus on innovation, energy efficiency and expanding distribution channels.

In the last years, instalment-based purchasing has emerged as a vital consumption driver in Argentina, largely fuelled by government-subsidised interest rates. This resulted in healthy growth for consumer credit in 2025.

Transaction values showed strong growth in financial cards and payments in Argentina in 2025, with cards in circulation also showing small positive growth. Overall, this is attributed to the growth of debit cards, which are issued when new bank accounts are opened, and credit cards, which are seeing active promotions by banks. Inflation also came down in 2025, after significant spikes seen into triple-figures in the recent review period. Meanwhile, charge cards remain niche; pre-paid cards are s

Debit cards saw positive growth in Argentina in 2025, with transaction values showing decent growth albeit at a notably lower level than seen in 2024, and with the rate of cards in circulation growing at a similar rate compared to the previous year. Ultimately, debit cards benefit from being issued with new bank accounts, meaning there is a stable flow of such cards being issued.

Transaction values in pre-paid cards maintained robust growth in Argentina in 2025, while cards in circulation remained flat. This is because, while closed loop pre-paid cards saw an increase in numbers of cards, open loop pre-paid cards have decreased.

Transaction values in store cards remained positive in Argentina in 2025, albeit at a slump in growth compared to the previous year. Meanwhile, cards in circulation continue to decrease, following the decreasing trend seen the previous year. Consumer interest in such products has been diminishing for several years in line with the growing preference for financial cards and payment tools that provide greater versatility and flexibility.

Charge cards in Argentina saw positive transaction growth in Argentina in 2025, with cards in circulation flat. This category remains a niche in the country, with low levels of dynamism due to charge cards having limited appeal to consumers.

Transaction values in credit cards saw robust growth in Argentina in 2025, albeit at a lower level of growth than seen in 2024, while the growth in the number of cards in circulation remains low and stable, comparable to the previous year. This performance dynamic reflects the fact that many consumers are using credit cards to support their needs during a time of economic instability.

The bags and luggage category in Argentina faced significant challenges in 2025 due to economic recession, resulting in a 12% decline in sales volume to 32 million units. Despite this, retail value grew by 10% in current terms to ARS767.9 billion, indicating price inflation. The category is expected to recover, with a forecast CAGR of 16% over 2025-2030, driven by factors such as eased import regulations, tourism, and an increasing number of high net worth individuals. To succeed, brands should

The jewellery market in Argentina experienced a challenging year in 2025 due to the complex economic situation, yet it saw 29% growth in retail value to ARS310.1 billion, despite a 9% decline in retail volume. The market is being driven by the entry of new international brands, particularly in fine jewellery, and the continued growth of retail e-commerce. To succeed, brands should adapt to changing consumer behaviour by investing in digital marketing and e-commerce platforms. The growth of fine

The personal accessories market in Argentina is characterised by a complex landscape, with a decline in retail volume in 2025 due to the challenging economic situation, but with luxury brands maintaining their sales. The easing of import restrictions is expected to drive retail volume growth at a CAGR of 2% over the forecast period, with increased product availability and competitiveness. The market is also witnessing a shift towards online shopping, with retail e-commerce remaining a key driver

The writing instruments market in Argentina experienced a decline in retail volume in 2025, due to economic challenges and increased competition from non-branded products. However, the market grew 1% in current value terms and is set to see volumes rise over the forecast period, driven by innovations from leading brands and a potential recovery. To succeed in this market, brands should focus on differentiating themselves through innovation in new products and creating different consumption occas

Jeans in Argentina were recording declining sales in retail volume terms in 2025 due to economic uncertainty. However, despite the challenging conditions, the market is expected to grow at a current value CAGR of 16% over the forecast period, driven by affluent consumers seeking premium and sustainable products. The competitive landscape remains fragmented, with top companies holding minimal market share, presenting opportunities for innovation and differentiation. Brands that adapt to trends su

The traditional and connected watches market in Argentina exhibited a mixed performance in 2025, with overall growth of 0.7% in retail volume terms, driven primarily by the high-end segment and connected watches. Retail value grew by 59% in current terms, reaching ARS483.2 billion, largely due to the loyalty of high-end customers and the increasing demand for smartwatches. The market is characterised by polarisation, with high-end brands like Rolex and Omega performing well, while cheaper brands