Argentina’s 2022 front-of-pack labelling law, together with economic challenges, strongly influenced health and wellness trends across packaged food drinks in Argentina. The law mandates black octagon warnings on products high in sugar, salt, or fat, prompting reformulation and new product development. Triple-digit inflation, a 2.8% GDP contraction, and weakened household purchasing power limited overall retail volume sales of health and wellness products, while political shifts, including the d

Economic challenges in Argentina in 2024 heightened price sensitivity, driving some consumers towards more affordable hot drinks such as yerba mate and sugar-containing instant coffee, while premium no sugar options faced challenges. At the same time, rising health awareness and the introduction of front-of-pack labelling encouraged consumers to pay closer attention to sugar, fat, and sodium content, prompting companies to reformulate products and launch functional and fortified or low sugar opt

The front of pack labelling law in Argentina has increased transparency around sugar, sodium, and fat content, driving strong consumer demand for low sugar and no sugar soft drinks. In 2024, leading beverage companies, including Coca-Cola, PepsiCo, and Mondelez, responded with reformulations, low and no sugar variants, and fortified or functional drinks, while natural sweeteners like stevia gained traction.

Argentina’s front-of-pack labelling law has increased nutritional awareness among consumers. However, its direct impact on indulgent snacks like chocolate, ice cream, and sweet biscuits has been limited, as many consumers tend to prioritise taste over health considerations in these categories. The introduction of the Celiac Disease Law, along with growing health concerns regarding gluten and salt intake, has spurred innovation in gluten free and no salt snacks in 2024. As a result, manufacturers

Higher prices encouraged the growing use of discounting for value-added health and wellness dairy products and alternatives in Argentina in 2024. However, innovation focused on health claims was also strong, as players sought to work around labelling laws by offering better for you options. Plant-based products are expected to prove increasingly attractive to consumers in the forecast period.

In Argentina, health and wellness innovation in cooking ingredients and meals persisted in 2024, despite economic challenges and high inflation which weakened household purchasing power. The 2022 front-of-pack labelling law drove both reformulation and consumer awareness, encouraging product development within low salt, sugar and fat. Gluten-free offerings expanded rapidly in 2024, with availability more than doubling in recent years, and retailers such as Carrefour, Dia%, and Jumbo significantl

Argentina’s 2022 food labelling law and the country’s challenging economic conditions reshaped health and wellness trends across staple foods in 2024, prompting reformulation efforts while also dampening demand due to reduced purchasing power. Gluten free products continued to expand rapidly, supported by strong consumer awareness and widening retail availability, while the natural claim faced temporary setbacks linked to import constraints and inflation.

Argentina struggles to ensure macroeconomic stability and tackle widespread corruption, weighing on the country’s attractiveness for investors. Businesses face challenges to access credit, especially with soaring interest rates, boosting cost of debt. While Argentinian population is highly educated, rigid labour market drives youth unemployment and labour informality. The country boasts high internet penetration and usage rates, however, low R&D investments limit its innovative potential.

Following a severe volume decline in 2024 due to an economic downturn and high inflation, soft drinks in Argentina experienced a moderate rebound in 2025, driven by GDP growth, moderating inflation, and aggressive discounting. However, consumers remained highly price-sensitive, boosting demand for private label and B-brands, and favouring returnable and reduced sugar options. Coca-Cola maintained leadership through strategic investment and promotions, while local player Refres Now expanded aggre

Following a significant volume decline the previous year due to high inflation and reduced mass consumption, bottled water in Argentina saw a partial rebound in off-trade sales and a full recovery in on-trade in 2025, supported by slower inflation and aggressive discounting. Functional bottled water, led by Glacéau Smartwater, emerged as a strong performer, driven by increasing consumer health awareness and demand for enriched, sugar-free options. Home delivery of soda siphons also remained stab

Carbonates in Argentina achieved double-digit current value growth in 2025, largely propelled by inflation-driven price increases, with off-trade demand showing only a marginal recovery after a 2024 decline. Consumers increasingly sought "smart affordability", favouring returnable multi-serve bottles and more accessible B-brands (often local brands offered at lower prices), which saw a strong performance, particularly in non-cola variants. Tonic water experienced robust growth, benefiting from t

Following 2024’s decline due to economic instability and high inflation, concentrates, driven by the powder format, continued to struggle in 2025 as price increases eroded their traditional value. Conversely, liquid concentrates emerged as the strongest performer, benefiting from consumers trading down from pricier packaged juice amidst reduced disposable incomes. These affordable, widely available options proved attractive to budget-conscious households. Mondelez (Clight) led overall, while Cep

Energy drinks in Argentina experienced a vigorous rebound in 2025 following the previous year’s inflation-driven declines. Moderating prices, increased health-consciousness, and diverse fruity flavours fuelled this growth, alongside new consumption occasions like gaming, sports, and cocktails. Reduced sugar options, led by Monster Ultra and Red Bull Sugar Free, were the strongest performers, driven by consumer awareness of sugar intake. Coca-Cola's Monster dominated, while Red Bull regained mome

RTD tea suffered a significant volume decline in 2024 due to high inflation and its niche, non-essential status, with consumers opting for cheaper alternatives like yerba mate. A marginal rebound occurred in 2025, primarily driven by reduced sugar options as health consciousness grew. Fitoplus SRL led the consolidated competitive landscape, while supermarkets remained the primary distribution channel. E-commerce emerged as the fastest-growing, offering wider selections and convenience. Looking a

In 2024, juice in Argentina saw a significant volume decline due to triple-digit price rises due to inflation and recession, but rebounded solidly in 2025 as inflation moderated. This recovery was led by 100% juice, driven by a strong health and wellness trend among mid- and high-income consumers, while nectars and juice drinks remained popular affordable options. Climate change negatively impacted fruit availability, particularly oranges, leading to price increases and prompting manufacturers t

Sports drinks in Argentina experienced a vigorous rebound in 2025, recovering from the previous year’s inflation-driven declines. Moderating price rises and a health-conscious population fuelled this recovery, alongside flavour innovation from Gatorade and Powerade. A significant driver was the burgeoning demand for oral rehydration solutions (ORS), led by Genomma Laboratories with Suerox, offering functional benefits and reduced sugar options. Affordability remains key, boosting private label g

Other hot drinks in Argentina continued to be dominated by yerba mate in 2025, which rebounded strongly due to its cultural significance and alignment with health-conscious trends. This resurgence highlighted the enduring appeal of traditional beverages amid shifting consumer preferences. Conversely, flavoured powder drinks, largely chocolate-based and traditionally consumed with milk, saw only a modest performance as milk consumption continued to decline due to demographic changes and health co

Tea consumption in Argentina rebounded in 2025, supported by its affordability and growing health appeal. Fruit/herbal tea and green tea gained traction for their functional benefits, such as immune support and relaxation, with ingredients like chamomile, lemon balm, and passionflower proving popular. Black tea also recovered moderately, maintaining its role as a cost-effective staple amid lingering economic constraints. Domestic production ensured competitive pricing and wide availability, whil

Hot drinks in Argentina reflected contrasting dynamics across different categories in 2025. Coffee faced significant challenges from climate-driven price hikes, reducing retail volumes while boosting value. Consumers shifted towards instant coffee and pod systems for affordability and convenience, while foodservice rebounded strongly, driven by premium cafés and specialist shops. Import liberalisation introduced new brands and Nespresso-compatible capsules, enhancing choice and accessibility. Te

In 2025, coffee in Argentina faced significant challenges due to climate change, which drove up green coffee prices and retail costs, causing retail volumes to decline while boosting overall value. Fresh coffee, especially standard ground formats, saw sharp drops as consumers opted for cheaper instant options. Conversely, foodservice coffee rebounded strongly, fuelled by demand for premium experiences in specialist cafés and restaurants. Import liberalisation in 2024 introduced new brands and Ne

Breakfast cereals in Argentina recorded a modest improvement in 2025, supported by stabilising inflation and a gradual recovery in disposable incomes. Consumers regained some purchasing power following years of economic turbulence, and the overall macroeconomic environment became more predictable. However, this recovery was uneven, and consumption volumes remained almost flat, showing that the category had yet to return to pre-crisis levels. The better-off segments of the population increased pu

Baked goods in Argentina recorded a modest recovery in 2025, with both value and volume showing improvement after a sharp contraction the previous year. The rebound was largely driven by stabilising inflation, a gradual rise in GDP, and a partial recovery in consumers’ purchasing power. Even so, demand only partially recovered from the severe drop experienced in 2024, when soaring inflation and falling real incomes forced many households to cut back on essentials such as bread. Consumers began s

After a deep contraction in 2024, rice, pasta and noodles in Argentina staged a measured recovery in 2025 as macro stabilisation, a deceleration in inflation and targeted brand activity rebuilt household confidence and basket size. Consumers continued to prioritise affordable calorie sources for main meals, keeping dried pasta and rice firmly in weekly rotation, while the gradual normalisation of pricing and fewer shock increases encouraged shoppers to trade back from emergency downtrading patte

Following a sharp contraction in 2024, processed fruit and vegetables rebounded in 2025 as macroeconomic stabilisation and a deceleration in inflation improved household purchasing power and restored basket confidence. Shoppers re-engaged with mid-priced and premium convenience formats that help control waste and portioning, while still protecting budgets. The year also saw pronounced “price hedging” behaviours: consumers took advantage of promotions to stock up on long-life shelf-stable vegetab