In 2024, Argentina’s alcoholic drinks packaging unit volumes recorded a notable 12% decline, reflecting a broader collapse in consumption across the industry. This downturn coincided with the country’s sweeping economic reforms under President Javier Milei, whose aggressive fiscal austerity measures – including deep cuts to public spending and government employment – triggered a major fall in consumer confidence and a sharp contraction in economic activity.

Argentina’s beauty and personal care packaging unit volumes declined by 12% in 2024, driven by the country’s severe economic pressures, with the country ending the year with an annual inflation rate of 118%. This followed an even more extreme inflation rate of 211% in 2023, underscoring a sustained period of triple-digit inflation that significantly eroded household purchasing power. As a result, the cost of everyday goods surged, reducing consumers’ ability to spend. Consequently, discretionary

In 2025, luxury goods in Argentina continued its recovery, driven by the economic adjustments made in the previous year, particularly the significant devaluation of more than 100% in late 2023. This realignment of the currency facilitated the normalisation of import channels and stock levels across various luxury goods categories, which had been severely constrained by foreign exchange shortages. Despite this positive trend, the market's growth was tempered by persistent macroeconomic challenges

In 2025, fine wines/champagne and spirits in Argentina experienced moderate growth in value sales, reflecting a market that is increasingly influenced by consumer trends towards premiumisation and artisanal appeal. Fine wines, the largest within the category, saw a notable increase in sales, driven by a further increase in the average unit price due to inflation, but there was also a growing preference for high-quality, exclusive products that offer unique flavours and superior craftsmanship. Th

In 2025, the experiential luxury category in Argentina faced a moderate slowdown in growth, influenced predominantly by economic recalibrations and shifting consumer preferences. The market, which had experienced a surge in value sales in 2024 due to inflation-driven price increases, encountered challenges in 2025 linked to prolonged economic uncertainty and limited inbound tourism recovery. Despite these headwinds, luxury hotels, traditionally reliant on foreign visitors, did not see a substant

Designer apparel and footwear (ready-to-wear) in Argentina continued its upward trajectory in 2025, with retail value sales experiencing an increase of 31%. This growth was mainly driven by inflation, albeit at a lower level than 2024, as retail volume sales declined for a second consecutive year. A growing number of affluent consumers are choosing to shop abroad, where international brands are often significantly cheaper than in Argentina. For some, purchasing luxury goods overseas is more cost

In 2025, premium and luxury cars in Argentina experienced a nuanced performance, influenced by sustained economic factors and evolving consumer preferences within the affluent segment. Value sales recorded further strong growth, primarily driven by ongoing inflationary pressures which elevated vehicle prices in local currency terms. Nevertheless, following a substantial drop in volume sales the previous year, demand surged in 2025, indicating an improvement in purchasing power within this niche

In Argentina, total home care packaging volumes declined by 9% to 1.0 billion units in 2024, reflecting the challenging economic environment and reduced consumer purchasing power. High inflation and currency devaluation led households to prioritise essential spending, resulting in decreased demand for many home care products. Consumers increasingly opted for value-driven choices, such as bulk packs and refills, and, in some cases, even reduced their purchase frequency. This shift in buying behav

In 2023, Argentina's dominant household type was couples with children, reflecting traditional family lifestyles. However, a shift towards smaller families and single-child households was observed, influenced by urbanisation and improved access to education and healthcare. By 2028, the number of households is projected to increase, with single person households increasing the fastest due to factors such as later marriages and increased divorce rates.

Retail value sales for airlines in Argentina increased in 2025, reflecting a positive trend in passenger numbers. Growth in international travel outpaced that of domestic flights during the year. This disparity is largely due to the low value of the US dollar, making it more economical for Argentine citizens to travel abroad rather than within the country. Consequently, demand for international destinations has risen more sharply.

Retail value sales of lodging (destination) in Argentina rose in 2025. However, this growth was primarily attributed to higher tariffs rather than an expansion in occupancy or demand. Despite a reduction in inflation, the country continues to experience relatively high price levels compared to other regional and global markets. Since 2024, tourism has been constrained for both international and domestic travellers. Argentina has become an expensive destination in US dollar terms due to the econo

Tourism in Argentina is highly sensitive to fluctuations in the exchange rate, particularly the value of the US dollar. These shifts can make the country either an attractive, low-cost destination for foreign visitors or, conversely, prohibitively expensive for both international and domestic tourists. Following the inauguration of the new government in 2024 and the implementation of policies aimed at maintaining a low dollar exchange rate, Argentina has become increasingly costly in dollar term

Retail value sales of booking recorded double-digit growth in Argentina in 2025, reflecting a strong performance by travel intermediaries. This positive trend was largely attributed to an increasing number of tourists travelling abroad.

Inbound arrivals recorded a modest increase in Argentina in 2025. This follows a notable decline in 2024, when Argentina became particularly expensive in dollar terms for foreign visitors. The high cost also discouraged domestic tourism, as many locals found it cheaper to travel abroad. In contrast, 2025 is projected to see a slight recovery in international arrivals.

In 2025, sales of digestive remedies increased in current value terms. Consumer spending showed tentative signs of recovery during the first half of the year, although it remained at historically low levels due to declining wages, employment and pension levels. As a consequence, sales of digestive remedies registered growth but at a slower rate than that seen in 2024.

Eye care sales in Argentina registered notable current value growth in 2025, following the enduring effects of the COVID-19 pandemic. Remote working habits persisted throughout the year, and the reliance on screens remains a fixture of daily life. This trend contributed to a rise in computer vision syndrome, as individuals spent increasing amounts of time working from home and students engaged in online learning. Furthermore, higher usage of e-commerce and social media platforms has led to even

Consumer demand for herbal/traditional products increased in 2025, spurred by an improvement in economic conditions. Sales grew as individuals continued to seek products that offered protection against illness. The heightened focus on preventative measures and immune system support led to increased interest in herbal remedies such as chia, garlic, ginkgo biloba, and ginseng. However, a challenging economic climate meant that many Argentinians had less purchasing power, prompting them to opt for

Current value sales of NRT smoking cessation aids increased in Argentina in 2025 as tobacco sales declined. The decline in smoking prevalence was primarily attributed to heightened health awareness among local consumers.

Current value sales of consumer health products rose in 2025, supported by higher disposable incomes, more favourable economic conditions, and a more conducive business environment. The growth in disposable income was most noticeable among middle- and high-income consumers. For instance, there was an increase in property deeds signed, new car sales, and purchases of household appliances and electronics during this period. Additionally, international travel rose among middle- and high-income Arge

Current value sales of sports nutrition rose in 2025, albeit at a slower rate than seen in the previous two years of the review period.

In 2025, value sales of cough, cold and allergy (hay fever) remedies increased significantly. Consumer spending on these remedies was buoyed by an improved economic climate and the effects of climate change, with a warmer first half of the year and a surge in outdoor activities contributing to a stronger-than-expected rise in allergy remedy sales. It was estimated that allergies affected a quarter of Argentinians at this time, with environmental pollution in major cities such as Buenos Aires, Ro

Current value sales of analgesics increased in 2025, albeit at a slow pace and unevenly across social segments and channels. Systemic analgesics was the most dynamic subcategory within analgesics.

Current value sales of wound care increased markedly in 2025 as consumer confidence grew despite a persistent decline in wages, employment and retirement benefits.

Sales of dermatologicals displayed robust current value growth in Argentina in 2025, albeit at a significantly slower rate than seen in the previous year of the review period. This was underpinned by an improved economic climate. This recovery was not uniform, however, as consumption remained fragmented across socioeconomic levels: although middle- and high-income consumers began to add more products to their shopping baskets once again, households with lower incomes remained price conscious, pr