In 2024, beauty and personal care packaging in Ukraine showed continued signs of recovery with positive growth of 3%, following the major decline in 2022 due to wartime disruptions. This rebound was supported by increased consumer demand, particularly in pharmacy retail channels, where cosmetics sales grew. The expansion of e-commerce further accelerated the need for packaging formats optimised for durability and shipping.

In 2024, the packaging unit volumes in US beauty and personal care increased marginally. This growth was due to factors such as moderate demand as a result of rising raw material costs, reduced purchasing power due to inflationary pressures and evolving consumer preferences. Consumers have been more focused on value and careful spending, which has driven interest in mini-sized packs that allow them to try products before buying full-size versions. Furthermore, many are turning to affordable alte

In 2024, Thailand’s beauty and personal care packaging unit volumes grew by 5%, driven by wellness trends, premiumisation and demand for affordable indulgence. Skin care, hair care and colour cosmetics were driving this growth, with brands like Mistine and Laura Mercier adopting refillable PET bottles, minimalist glass jars and compact cushion formats to support natural formulations and hybrid products. Fragrances and deodorants packaging was also seeing strong growth due to emotional wellness a

Beauty and personal care packaging saw positive growth of 5% in Turkey in 2024, reflecting the overall resilience of this market. Even with high inflation and interest rates, consumers continued to spend on self-care, daily grooming and gifting, as these products were seen as essential for personal wellbeing and special occasions. Strong sales of premium products drove demand for higher-quality and more innovative packaging. At the same time, rising awareness of sustainability encouraged the use

In Singapore, the beauty and personal care packaging market, which grew by 2% in unit volume terms in 2024, is evolving rapidly to meet consumer demands for both sustainability and aesthetic appeal. Brands are increasingly adopting eco-friendly packaging, such as biodegradable materials and refillable containers, to meet the increasing consumer demand for sustainability, as seen with KraveBeauty’s egg packaging. An egg-shaped silicone insert shrinks as the product is used, in a design that is cl

Vietnam’s beauty and personal care packaging volumes rose by 3% in 2024, underpinned by strong growth in the overall industry and the deeper penetration of products across categories. This expansion was being driven by rising middle-class incomes, the influence of social media (eg K-beauty, J-beauty, TikTok/Instagram), and growing demand for natural/organic products. All of these factors were translating into higher product consumption and, consequently, greater packaging demand. Growth in beaut

In 2024, Japan’s beauty and personal care packaging unit volumes declined by 1%, shaped by demographic shifts and evolving consumer preferences. However, sun care and deodorants were recording positive growth, with brands such as Biore or Shiseido introducing innovative formats like portable sprays and dual-function roll-ons. Fragrances packaging saw strong growth, fuelled by the emotional appeal of fragrances and their prominent presence on social media, seeing brands like Sholayered launch com

In 2024, Indonesia’s beauty and personal care packaging unit volumes increased by 2%, driven by rising consumer demand, the rapid growth of e-commerce and strong brand activity. Major players like Unilever and L’Oréal increased their investments in sustainable packaging, adopting pack types like refill pouches, mono-material flexible packs and recycled PET/HDPE to enhance competitiveness and align with regulatory objectives. Although bottles and jars continued to be important pack types, flexibl

Total beauty and personal care packaging unit volumes increased by 3% in 2024, supported by the continued expansion of Poland’s beauty and personal care market. This growth sustained demand for packaging across cosmetics and personal care categories. Growth was driven by rising consumer demand, especially in the premium segment, and broader product availability across retail channels. The expansion of the beauty and personal care market translated directly into higher packaging volumes, as more

In Mexico, beauty and personal care packaging unit volumes recorded 6% growth in 2024, supported by the expansion of middle-income households and stronger consumer spending. Demand was further fuelled by affordable yet convenient products in plastic-based formats, while sustainable packaging initiatives gained traction among premium brands. Increasing urbanisation and on-the-go consumption patterns also supported unit volume expansion, particularly in categories such as hair care and skin care.

The Romanian beauty and personal care packaging market recorded 2% growth in 2024. HDPE bottles continued to be the most widely used pack type, driven by a combination of low production costs, high durability and resistance to moisture and chemicals. They are especially in demand for creams, gels and serums, for which airtight sealing and protection of active ingredients are critical. An additional advantage is their recyclability, which makes the material attractive with the growing attention b

There was stagnation in Swedish beauty and personal care packaging unit volumes in 2024. Trends shaping the market in this year were evolving consumer habits and brand-led innovation. Packaging choices have become central to purchasing decisions, with Swedish shoppers showing a clear preference for minimalist aesthetics, recyclable plastics and paper-based alternatives. Skin care packaging is the biggest category in beauty and personal care in unit volume terms in Sweden.

In 2024, Saudi Arabia saw a 2% increase in beauty and personal care packaging unit volumes, supported by industrial expansion, category-level growth and regulatory updates. The Ministry of Industry and Mineral Resources supported the introduction of new automated production lines for personal care products in Jeddah’s First Industrial Zone as part of the Made in Saudi initiative, with a total investment of SAR60 million.

In 2024, beauty and personal care packaging unit volumes in the UK increased by 1%, driven by rising awareness of personal care routines and evolving consumer demographics. Millennials, Gen Zers and working professionals have shown greater interest in skin care, hygiene and beauty products, fuelling demand for single-use, travel-friendly and personalised packs. This growing product adoption has directly supported higher packaging volumes across categories.

Total beauty and personal care packaging unit volumes decreased marginally in Canada in 2024. This decline can be attributed to a combination of factors: greater adoption of sustainable and reusable packaging, the enforcement of stricter environmental regulations, and a marked shift in consumer preferences towards simpler and more functional formats.

The 3% growth in the total unit volumes of beauty and personal care packaging in Colombia in 2024 was primarily driven by increased consumer interest in self-care and rising demand across key areas, such as sun care, colour cosmetics, hair care and skin care. This trend was reinforced by climate and socioeconomic factors, which have increased the importance of personal care within daily routines.

In 2024, total beauty and personal care packaging unit volumes increased by 2% in Australia, supported by growth in all the major categories. Hair care packaging recorded positive growth in 2024, with consumers favouring standard shampoos as well as conditioners and treatments packaged in HDPE bottles, a format that balances convenience with sustainability. Facial care packaging volumes also increased, reflecting heightened interest in skin health and anti-ageing. Colour cosmetics also saw packa

Packaging unit volumes in Brazil’s beauty and personal care market increased by 5% in 2024. Colour cosmetics was a major driver behind this growth, with Brazil housing one of the largest colour cosmetics categories globally. The growth in beauty and personal care consumption led to greater demand for diverse and innovative packaging solutions across the industry. Furthermore, ongoing product innovation and diversification required brands to adopt a wider variety of packaging types. The rise of e

In 2024, the total packaging unit volumes for beauty and personal care products in France declined by 1%, largely due to shifting consumer habits and regulatory pressures. Consumers became more selective in their purchases in an inflationary environment and amidst economic uncertainty, leading to reduced demand for beauty and personal care products in this year. Although beauty remained a valued category, French consumers became more strategic in their purchases, often comparing prices and delay

Argentina’s beauty and personal care packaging unit volumes declined by 12% in 2024, driven by the country’s severe economic pressures, with the country ending the year with an annual inflation rate of 118%. This followed an even more extreme inflation rate of 211% in 2023, underscoring a sustained period of triple-digit inflation that significantly eroded household purchasing power. As a result, the cost of everyday goods surged, reducing consumers’ ability to spend. Consequently, discretionary

Total beauty and personal care packaging unit volumes increased by 2% in Germany in 2024, supported by stable product volume growth and rising consumer confidence as inflationary pressures eased. Strong performances in categories like skin care and colour cosmetics, alongside the expansion of e-commerce, boosted demand for both primary and protective secondary packaging. The growing popularity of bundles, limited editions and gift sets also contributed to greater packaging requirements.

In 2024, packaging unit volumes in Spain’s beauty and personal care market increased by 3%, driven by a combination of regulatory, market and e-commerce trends. The implementation of new packaging regulations, notably the mandatory marking requirements outlined in Royal Decree 1055/2022, meant companies needed to make changes to their packaging designs, boosting production during 2024 as they prepared for full compliance. These regulations mandated that all packaging be labelled with its materia

In 2024, the total unit volumes of beauty and personal care packaging in Italy increased by 4% due to multiple converging factors, such as market expansion, shifting consumer habits and regulatory pressure. Italy's beauty and personal care industry grew both domestically and through exports, driven by categories like skin care, hair care and fragrances. These categories often necessitate specific and sometimes multiple packaging components, including bottles, caps, pumps, droppers, jars and oute

Total beauty and personal care packaging volumes increased by 5% in South Korea in 2024, supported by a number of industry and consumer trends. South Korea’s strong skin care culture, in which multi-step routines continue to dominate, was a key driver of growth in packaging demand due to its need for a diverse range of packaging formats, including jars, pumps, droppers and single-use sachets. The growth of e-commerce also played a major role, as online sales require protective packaging to ensur