In 2025, food preparation appliances in Colombia experienced significant growth, with a growth rate of 8% in volume terms, supported by rising interest in higher-quality and feature-rich products. The entry and expansion of premium brands, combined with stronger digital influence on purchasing decisions, encouraged consumers to upgrade existing appliances. At the same time, blenders maintained their central role in the category, benefiting from their versatility and continued product innovation.

The microwaves market in Colombia experienced a positive recovery in 2025, driven by demand for entry-price products and innovations such as new features and technologies. Despite a forecast decline in sales over the next five years due to increasing competition from other small cooking appliances, the market remains characterised by a growing urban population and gradually improving purchasing power. The dominance of freestanding microwaves and the growing importance of e-commerce as a distribu

In 2025, personal care appliances in Colombia recorded steady growth, supported by rising demand for multifunctional and easy-to-use products, particularly in hair care and grooming. Consumers increasingly prioritised convenience, customisation, and performance, encouraging brands to introduce appliances with smart temperature control, adaptive settings, and protective technologies. At the same time, wide price availability and growing digital influence supported accessibility across income grou

Home laundry appliances in Colombia experienced significant growth in 2025, driven by innovations across various price tiers and increasing consumer demand for energy-efficient and water-saving products. Colombia's median disposable income per household and employed female population stood at COP42,986,221 and 10,315 thousand, respectively, in 2025, indicating potential for sustained demand. The market is expected to continue growing, with automatic washing machines remaining the largest subcate

Consumer appliances in Colombia recorded solid growth in 2025, supported by sustained demand for durable, high-quality products and rising interest in appliances that promote healthier lifestyles. Manufacturers increasingly responded to these expectations by integrating hygiene, wellness, and energy-efficiency features across major categories, while multifunctional and compact designs gained relevance in increasingly urbanised households.

The refrigeration appliances market in Colombia recorded strong growth in 2025, supported by rising replacement demand and sustained interest in energy-efficient models. Many households upgraded ageing appliances in response to rising electricity costs and increasing awareness of long-term operating savings.

The vacuum cleaners market in Colombia experienced significant growth in 2025, driven by increasing pet ownership and a recovering economy. With a retail volume of 233,300 units, representing a 9% growth rate, the market is forecast to continue growing at a CAGR of 9% over the next five years, reaching COP247 billion by 2030. This growth is driven by rising urbanisation, smaller family sizes, and an increasing demand for convenient and efficient cleaning solutions. To succeed, brands are focusin

The dishwashers market in Colombia recorded steady growth in 2025, supported by rising consumer interest in convenient, water-efficient, and energy-saving appliances. Although household penetration remains relatively low, sustained promotional activity and frequent discounts helped stimulate demand, particularly among younger and more urban consumers. Freestanding models continued to dominate sales due to their flexibility and lower installation requirements, while premium and customisable produ

Large cooking appliances in Colombia demonstrated positive growth in 2025, driven by increasing demand for built-in hobs, cookers, and ovens, supporting solid value growth compared with the previous year. This growth is supported by a relatively stable economic environment and improving purchasing conditions. The market is moderately concentrated, with top players focusing on affordability, innovation, and post-sales services. To succeed in this market, brands are prioritising innovation, energy

In 2025, small cooking appliances in Colombia recorded solid growth, driven by strong demand for coffee machines and air fryers, which reflect rising interest in healthier and more convenient home cooking. Consumers increasingly prioritised appliances that support low-oil preparation and time-efficient meal solutions, reinforcing replacement and upgrading activity. At the same time, growing interest in premium coffee experiences at home supported demand for higher-value machines, while active pr

Growth in air conditioners moderated in 2025 following unusually strong demand in the previous year, when high temperatures boosted replacement and first-time purchases. Cooler and wetter weather conditions, linked to the early arrival of La Niña, reduced immediate cooling needs and contributed to higher inventory levels across the industry. In response, manufacturers and retailers intensified promotional activity, particularly in the low- and mid-price segments, to stimulate demand. At the same

Access to and demand for consumer credit increased in 2025, supported by falling interest rates, more stable inflation and a more dynamic labour market. With improving consumer confidence there was an increased willingness to borrow for purposes such as home improvement, travel and entertainment. New government initiatives such as its Credit Pact have also helped to introduce credit to underserved communities.

There were reasons to be positive in 2025 in Colombia with interest and inflation stabilising and consumer confidence returning. This provided a boost the number of financial card in circulation as well as leading to an increase in card transactions. Efforts to expand card acceptance, including into rural areas, as well as digitalisation within the market also helped to drive growth. The rollout of Bre-B, Colombia’s new instant payment system, was also seen as significant to the future growth of

Total packaging volumes in Colombia increased in 2024, driven by several factors. Firstly, this growth was driven by Colombia’s record-breaking tourism performance in 2024, which saw 6.7 million international visitors and USD40 billion in tourism revenue, surpassing traditional exports like coffee and coal. The surge in tourism boosted demand for alcoholic and non-alcoholic beverages as well as packaged food in bars, restaurants and hotels, particularly favouring premium products in glass packag

Charge cards remained a negligible category in Colombia in 2025. These financial cards do not have a strong tradition in the country, with relatively few issuers present and usage mainly confined to a narrow base comprising larger corporations and more affluent urban consumers. This situation is unlikely to change over the forecast period given the increasing popularity of credit cards, which offer much greater flexibility when it comes to repayments.

The number of credit cards in Colombia saw a return to growth in 2025 after two years of decline. This was supported by an improving economic scenario, lower interest rates and improving consumer confidence. Consumers are increasingly turning to credit cards for payment with this being backed by the digitalisation of the market, increased card acceptance, and the offer of attractive benefits.

There has been growing adoption of debit cards as one of the key payment methods in Colombia, with this pattern continuing in 2025. Increased financial inclusion, the rise of digital wallets and the search for more secure payment options has driven this growth. Well-established players such as BanColombia alongside new players such as Nu are providing an expanding the range of options, while debit card acceptance continues to expand, including in rural areas.

Pre-paid cards increasingly focusing on closed loop products, which remain the key method of payment for transportation in many cities in Colombia. Open loop products, in contrast, are losing relevance as the range of digital payment solutions expands and debit and credit card providers look to improve access. Cryptocurrencies are expected to play a key role in the future of pre-paid cards, with these products enabling crypto users access to the financial system and the ability to pay for goods

Store cards are slowly losing relevance in Colombia as consumers increasingly turn to the convenience and flexibility of other payment options, especially credit cards and BNPL. Some retailers are turning to co-branded products rather then traditional store cards in response to this shift in behaviour, although store cards still remain a tool for creating and sustaining brand loyalty for some retailers.

Soft drinks in Colombia faced a challenging operating environment in 2025 as macroeconomic volatility, climate variability, and legislative pressures shaped consumption patterns. While the economy is projected to grow by 2.6%, consumption behaviour remained cautious due to persistently high inflation near 5%, rising prices of perishable goods, and ongoing concerns over fiscal sustainability. Household expenditure strengthened compared to the previous year, supported by improvements in the labour

In 2025, the RTD tea category in Colombia saw a modest improvement in performance, supported by ongoing innovation in flavours, increased availability of reduced-sugar and sugar-free variants, and continuous investment from leading players. While overall growth remained limited, the category benefitted from broader health and wellness trends as consumers sought refreshing, lighter alternatives to carbonates and juices, which continue to face the impact of the health tax and rising price sensitiv

In 2025, bottled water saw a decline in retail volume sales following an exceptional year in 2024, when the country faced unusually high temperatures and water rationing in Bogotá. Both still and carbonated bottled water contracted as the exceptional climatic boost did not repeat. Despite this overall downturn, flavoured bottled water stood out with positive growth, driven by its hybrid appeal – bridging hydration, flavour and lighter indulgence at an accessible price.

In 2025, carbonates faced a challenging environment as demand normalised after the heat-driven spike of 2024 and legislative pressures intensified. Cooler and rainier conditions reduced the number of typical “refreshment” occasions compared to the prior year, when temperatures above 40°C in some regions had sharply boosted consumption. At the same time, successive increases in the health tax, applied according to sugar content, continued to push unit prices higher and encouraged moderation in fr

In 2025, the juice category experienced a significant contraction in retail volume sales, shaped by shifting consumer priorities and external cost pressures. The continued implementation of the health tax on sugar-sweetened beverages has elevated juice prices, widening affordability gaps and encouraging consumers to migrate toward lower-sugar and lower-cost alternatives such as flavoured water, functional waters and even dairy products.