In Colombia, total baby food packaging retail volumes declined by 5% to 45 million units in 2024, driven by demographic shifts and a persistent decline in the birth rate. The country's steady decrease in births over recent years has directly impacted the infant population, the core consumer base for baby food. As a result, overall consumption of packaged baby food contracted, leading to reduced packaging demand across the category. Furthermore, evolving family dynamics also contributed to the de

In 2024, total confectionery packaging retail volumes in Colombia experienced 5% growth, reaching 5.7 billion units. Despite some price sensitivity, this expansion was driven by rising disposable incomes and urban migration. As more Colombians relocated to urban centres and the middle-class increased, the demand for convenient and indulgent snack options such as chocolate and sugar confectionery rose. The urban population, with greater access to modern retail outlets and familiarity with package

In Colombia, total dairy packaging retail volumes declined by 1% to 4.2 billion units in 2024, primarily due to shrinking domestic demand for dairy products. High inflation and stagnant economic growth significantly impacted consumers' purchasing power, prompting them to reduce their spending on non-essential food products, including dairy products. Over the past two years, per capita milk consumption fell, and this downward trend persisted into 2024. The decline in consumption directly affected

Total processed fruit and vegetables packaging retail volumes declined by 9% in 2024 to 50 million units, largely driven by regulatory and cultural factors. Colombian households exhibit a strong cultural preference for fresh produce, with many consumers continuing to perceive frozen or shelf stable fruit and vegetables as inferior in quality and nutritional value due to their association with high preservative content and poor taste. This perception has hindered brands' efforts to shift consumer

In Colombia, total processed meat and seafood packaging retail volumes declined by 2% to 832 million units in 2024. This downturn was primarily driven by shifting consumer preferences, with a growing emphasis on health and wellness. As consumers became increasingly aware of the negative effects of additives, preservatives, and high sodium content, many Colombians began to limit their consumption of processed foods. Consequently, demand for packaged processed meat and seafood, which traditionally

In 2024, total sweet spreads packaging retail volumes in Colombia saw a slight increase, reaching 57 million units. Minimal growth was due to rising health consciousness among consumers. As awareness about sugar-related health issues like obesity and diabetes grew, some Colombians began limiting their consumption of sugary foods. Consequently, the demand for high-sugar products such as jams and preserves was restrained, resulting in low growth in packaging volumes. Notably, the 200g pack size, t

In 2024, total retail volumes of plant-based dairy packaging in Colombia decreased by 3% to 32 million units. This decline was attributed to the disparity between growing consumer interest and economic constraints. As awareness of health, sustainability, and dietary diversity increased, more Colombians explored plant-based alternatives such as almond milk, oat milk, soy beverages, and dairy-free yoghurts. However, this interest struggled to translate into sustained purchasing behaviour, with pri

In Colombia, total sauces, dips, and condiments packaging retail volumes reached 490 million units in 2024, representing 2% growth. This expansion was driven by increasing demand for convenient, ready-to-use meal solutions. As urbanisation, shifting work routines, and hectic lifestyles continue to shape consumer behaviour, products such as bottled sauces, squeeze pouches, and portion-controlled dips have gained popularity, thereby contributing to higher demand for associated packaging. Concurren

In 2024, total meals and soups packaging retail volumes experienced marginal growth in Colombia, reaching 66 million units. This development was driven by shifting consumer lifestyles and improving economic conditions. The ongoing trend of urbanisation and the rise of dual-income households fuelled demand for quick, ready-to-eat meal solutions that cater to increasingly busy schedules. As more Colombians reside in urban areas and juggle work and family responsibilities, packaged meals and soups

Drinking milk products in Colombia is at a crossroads, with a marginal drop in retail volume sales and moderate increase in retail current value sales projected for 2025. This forecast signals deeper changes evident in consumer behaviour and preferences. Central to this shift is the growing popularity of plant-based milk, which is steadily gaining ground on dominant, traditional cow's milk. Significant price surges have also encouraged some consumers to reduce their consumption. However, with pr

Retail volume and current value sales of other dairy in Colombia are projected to see strong growth in 2025, albeit slower than the 2024 performances.

Cheese in Colombia is projected to see strong retail volume and especially retail current value growth in 2025. Soft cheese remains popular in Colombia, particularly as consumers appreciate its traditional creamy textures and milder flavours. Colombia has a rich cheese-making tradition, with around 15 traditional cheeses, representative of different areas of the country. Soft cheese, which enjoys greater demand than hard cheese, is seen as highly versatile, lending itself to a wide range of culi

Baby food in Colombia, including milk formula, remains resilient in terms of retail current value sales as unit prices continue to increase, albeit at a slower rate, towards the end of the review period. Parents will typically sacrifice other areas of their budgets before reducing their spending on products for their child’s growth and wellbeing. However, the declining birth rate in Colombia continues to impact overall demand for baby food, with a further decrease, if more moderate, in retail vo

Retail current value sales of yoghurt and sour milk products in Colombia are projected to grow healthily in 2025, following a drop in 2024. Meanwhile, retail volume sales are expected to decrease only marginally, following strong dips in the previous years of the review period.

Retail volume and current value sales of butter and spreads in Colombia are projected to see strong growth in 2025, faster than the increases registered in 2024. The slowdown in inflation, albeit remaining significant, is providing some relief to local consumers, yet there is ongoing retail volume sales declines for butter and cooking fats. The strong downward trajectory in retail volume sales of butter is largely driven by the need to economise, prompting consumers to seek out more affordable a

In 2025, retail volume sales of dairy products and alternatives in Colombia are expected to grow only marginally, although this represents an improvement on the declines of the previous years of the review period. Meanwhile, retail current sales are projected to rise strongly, and faster than in 2024, albeit amid still significant inflation. Unit prices are rising, albeit at a slower rate than in earlier years of the review period, and milk collection estimates are above 5%. Towards the end of t

Plant-based dairy in Colombia is projected to see a slight increase in retail volume sales and strong rise in retail current value sales in 2025. Plant-based milk is set to remain the dominant category, while plant-based yoghurt and plant-based cheese remain negligible, with few players investing in these options. Plant-based milk is attracting more types of consumers. For example, people who consume plant-based milk out of necessity due to an intolerance to lactose and ones choosing it as an ea

In 2025, volume sales of overall computers and peripherals in Colombia remain stagnant, with sales sustained by the intense promotional activities that have led to decreased prices, benefiting consumers through reductions and the offering of accessories as a gift. In Colombia, the exemption from VAT for computers, laptops and tablets priced below a specific threshold (COP2,490,000 for desktops and laptops, and COP1,096,000 for tablets) continues to constrain price increases; however, this thresh

In 2025, in-car entertainment in Colombia is seeing continued notable decline, largely due to the rapid advancements in smartphone technology. As smartphones increasingly incorporate sophisticated navigation systems and the capability to download a multitude of specialised apps, they have accelerated the obsolescence of traditional in-car electronics. Additionally, the extensive range of functions offered by mobile devices, accessible across various price points, combined with their portability,

In 2025, sales of mobile phones in Colombia are enjoying a revival following five consecutive years of decline. While many Colombian households continue to face economic challenges, aggressive promotional strategies have played a pivotal role in boosting sales. A notable trend is the increasing popularity of trade-ins, which allow users to exchange their old devices for a value determined by companies specialising in refurbishing phones. For instance, Refurby accepts both functional and non-func

In 2025, the sales of imaging devices in Colombia are seeing significant decline, primarily due to the increasing strength of smartphones in the market. These latter devices now offer high-quality cameras that adequately satisfy the photography and videography needs of the average consumer. Additionally, smartphones provide convenient editing and sharing capabilities, eliminating the need to transfer images or videos to other devices for further processing. This shift in consumer preference is p

In 2025, volume sales of consumer electronics in Colombia are recovering after five consecutive years of decline and stagnation. Though the country is facing uncertainty and a challenging macroeconomic scenario, private consumption has been on the up since the last quarter of 2024, positively impacting overall demand for consumer electronics.

Portable players continues to see positive growth in Colombia in 2025, with wireless speakers as the largest and fastest-rising subcategory – the only member of overall portable players to be expanding. Other products like e-readers and portable media players are still in steep decline due to their low popularity among Colombians, who have replaced them with smartphones and tablets which allow different activities like streaming music and series – especially appealing as lifestyles become more h

Home video in Colombia is posting solid rises in terms of volume sales in 2025. The category mostly comprises televisions, which remain in demand. All other subcategories (under video players) are declining, with this technology is becoming increasingly obsolete as streaming platforms taking over.