Tissue and hygiene in Colombia demonstrated resilience and low steady growth in 2025, with retail sales outperforming many Latin American counterparts that face more pronounced demand volatility, but still fell just below the overall regional average. Sales are being sustained by a combination of gradual population increases, rising consumer expenditure, and the rapid scaling of private label products and discounter-led value propositions, even as inflation persists at 5% and GDP expands. The la

In 2025, nappies/diapers/pants in Colombia registered a retail volume of 1.7 billion units, a decline of 3% compared to 2024. This contraction reflects a continuation of the downward trend observed in previous years, largely influenced by the country's declining birth rate. Retail value also experienced a slight dip of 1%, totalling COP1,903 billion, indicating that although volume is falling, price pressures remain somewhat contained compared to the significant inflation and value surges seen b

In 2025, away-from-home tissue and hygiene in Colombia delivered modest value sales growth, recording a 6% increase in value to COP579.4 billion. This result marks a continuation of positive momentum, albeit at a measured pace compared to some regional counterparts, reflecting the pressure of rising operational costs and the growing commoditisation of tissue products. The year saw suppliers and institutions intensifying price competition to defend sales volume, while simultaneously seeking to op

The retail value of wipes grew modestly by 1% to COP343 billion, following a slight contraction the previous year, indicating a stabilisation amid ongoing price wars. Price sensitivity among Colombian consumers is underscoring the affordability trend and playing a defining role behind innovation in wipes, with discounters playing a pivotal role by introducing products that combine affordability with sought-after premium features, such as such as hypoallergenic, plastic-free, and soothing formul

Menstrual care in 2025 demonstrated a steady positive performance, with retail value sales reaching COP1,027 billion, representing 1% current growth and volume reaching 2,9 billion units and growth of 2% over the previous year. The performance is underpinned by Colombia’s total population reaching 52.7 million in 2025, with a substantial proportion of the female population entering menarche at increasingly younger ages. The market’s resilience is strongly shaped by economic pressure on Colombian

Retail tissue in Colombia in 2025 demonstrated steady, positive growth in 2025, with retail volume reaching 349,000 tonnes and a current value of COP2.9 trillion, up 2% from the previous year. This performance is characterised by low but consistent volume growth, especially in a context where regional and global comparisons show the importance of price sensitivity and private label penetration. The recovering growth in Colombia is underpinned by the rapid expansion of private label products, dri

Retail adult incontinence in Colombia experienced strong growth in 2025, climbing 10% in current value terms to reach COP466 billion, indicating successful premiumisation and a consumer willingness to pay more for advanced features. Volume sales also delivered a healthy performance in 2025, reaching 175 million units and growth of 6% year-on-year. This outpaced average growth rates for many fast-moving consumer goods in the region, driven by ongoing innovation and consumer demand for discretion

In 2025, rx/reimbursement adult incontinence in Colombia experienced positive growth, with volume reaching 196 million units, a year-on-year increase of 3% compared to the previous year. This growth follows a recovery from a steep decline in 2024 and is supported by a 9% increase in manufacturer selling price value to COP392 billion. The underlying driver of this performance is the ongoing reliance on the public health system, where EPS (Entidades Promotoras de Salud) dispenses these products th

The cafés/bars category continues to grow in Colombia in 2025, but within an environment marked by a natural slowdown typical of markets that have already reached a certain level of maturity. The country's main chains are maintaining expansion processes, albeit at a more moderate pace than in previous years, prioritising the consolidation of their operations, the optimisation of their existing stores, and the pursuit of greater profitability per location. In contrast, the dynamism is increasingl

Consumer foodservice through travel was the fastest-growing non-standalone location in Colombia in 2025, driven by rising passenger traffic and major airport expansion and modernisation projects. Upgraded terminals and a broader, more sophisticated culinary offering have boosted airport foodservice, and further investment, particularly in the Caribbean region, is expected to sustain growth, even though the channel still represents a small share of the total market. Meanwhile, standalone restaura

Colombia’s consumer foodservice industry continues to show resilience in 2025, despite a challenging environment defined by rising labour costs, higher taxes, increasing food prices, and higher rents and utility costs, supported by a consumer base receptive to new offerings and by strengthened relationships with restaurants. Within an increasingly complex real estate context, the development of more disruptive outlets is expected, featuring co-branding schemes between complementary brands that e

In 2025, self-service cafeterias value sales in Colombia recorded further moderate growth; however, the format remains relatively unpopular. Their presence is concentrated primarily within retail stores, such as IKEA, Cencosud, Éxito, and Carulla, where they serve as a convenient solution, allowing visitors to eat, rest, and continue their shopping trip, thus increasing their time spent in the store. Outside of retail, buffets and independent cafeterias are scarce and perceived as institutional

Growth of street stalls/kiosks in Colombia is driven by affordability, proximity, and convenience, especially in urban areas with high pedestrian traffic. The sector has expanded to over 500,000 stalls, offering flexible, quick-service options like burgers, hot dogs, salchipapas, and arepas, which are easy to prepare and highly popular. Vendors leverage mobility, neighbourhood presence, and social media or messaging apps for semi-digital fulfilment, allowing pre-orders, deliveries, and expanded

In 2025, full-service restaurants maintained value sales growth amid persistent inflation, though gains largely reflect higher prices rather than real expansion. Rising costs and reduced dining frequency have pressured margins, prompting operators to optimise efficiency and enhance the dining experience to drive higher average spending. Latin American full-service restaurants is the fastest-growing category, benefiting from cultural relevance, local sourcing, and experiential offerings. Meanwhil

In 2025, the limited-service restaurant industry in Colombia is experiencing a phase of moderation and stabilisation. Sales continue to grow; however, operators are now prioritising profitability, operational efficiency, and controlled price adjustments rather than aggressive outlet expansion. Despite sustained demand, operators are navigating a challenging environment marked by inflationary pressures, rising labour costs, new taxes, and regulatory burdens introduced in 2025. The increase in wit

In terms of approved products, certain medications, such as those used to treat conditions such as multiple sclerosis and epilepsy, are authorised and subject to government oversight. When it comes to CBD and other non-intoxicating cannabinoids, the range of legal products is particularly limited, restricted mainly to topical and cosmetic applications.

Menswear in Colombia recorded growth in retail value sales in 2025, despite a decline in volume sales, indicating a shift towards higher-priced or more affordable options due to economic uncertainty and inflationary pressures. The market is characterised by high labour costs and an expensive supply chain. However, there is a gradual shift towards smarter menswear, with consumers investing in higher-quality products and statement pieces that offer longer durability. The competitive landscape is m

In 2025, jeans in Colombia experienced a decline in retail volume sales, while retail value sales increased, indicating a shift towards value-seeking behaviour among local consumers. Despite this challenging environment, certain trends are expected to drive modest growth over the forecast period. Brands that adopt sustainable practices, inclusive sizing, and digital transformation are likely to remain competitive.

Apparel and footwear in Colombia recorded modest value growth in 2025, driven by consumer demand for versatile comfort-driven fashion, the rise of sportswear lifestyle, and continued expansion of private label. Growth was supported by the "new formal" trend merging streetwear with elegant approaches, although volume sales declined due to pressure on household budgets. Economic challenges created market polarisation between bargain hunters and premium spenders. Ultra-fast fashion platforms such a

Apparel accessories in Colombia registered strong value growth in 2025, driven by convenience, low unit prices, and ease of purchase. Growth was supported by heatwaves driving hat demand, social media enabling self-expression, and experiential retail activations. Economic challenges created market polarisation between bargain hunters and premium spenders. Ultra-fast fashion platforms capitalised on microtrends, while established players like Arturo Calle introduced personalised concepts. Local b

Childrenswear in Colombia recorded modest growth in 2025, although this reflected a market navigating persistent economic pressures and declining birth rates. Market polarisation, shifting consumer behaviours, and fast-fashion platform expansion emerged as the most important trends shaping the category, driven by accumulated inflation forcing families towards value segments, whereas quality-conscious parents invested in premium offerings. Economic headwinds intensified promotional activity in hy

In 2025, hosiery in Colombia recorded a 12% decline in retail volumes and a 5% decline in retail value sales, indicating a challenging economic environment where consumers became more price sensitive. Looking ahead, social media is expected to influence demand, along with a growing interest in functional and sustainable hosiery. Brands that focus on affordability, convenience, and innovation are likely to succeed. Colombians are expected to remain budget-conscious, with a continued shift towards

ootwear in Colombia demonstrated resilience in 2025, with current value growth of 3% and volume growth of 1%, despite economic pressures. Sports-inspired footwear experienced dynamic growth, outpacing the broader footwear category, driven by consumer interest in urban-inspired fashion. Sustainability is becoming a driving factor in consumer purchasing decisions, with players like Cueros Velez and Pachas leading the way with eco-friendly materials and practices. Footwear is expected to continue g

Sportswear in Colombia recorded 11% retail value growth in 2025, outperforming apparel and footwear overall. This performance was driven by strong demand for sports footwear and the continued growth of e-commerce. Sportswear was characterised by a high degree of polarisation during the year, with Colombians favouring both premium and budget-friendly options. Brands that focus on performance, comfort and style, and engage with consumers through events and digital platforms, are likely to succeed.