PROSPECTS AND OPPORTUNITIES
Ageing population and rising awarenes will support future growth in eye wear
Sales of eye care products are expected to experience further positive growth over the forecast period. Concerns about screen time are rising, prompting many Colombians to actively try to cut down as people are becoming more aware of the impact that prolonged screen exposure can have on visual health.
Preservative-free eye drops likely to become more accessible in Colombia
In Colombia, the availability of preservative-free eye drops remains limited, primarily offered in mono-doses that are often unaffordable for many consumers. However, it is likely that the market for preservative-free formulations will expand during the forecast period.
Branded products will continue to lead sales
The eye care market in Colombia is unlikely to encounter significant competition from generic or private label products in the near future. Colombian consumers tend to favour branded eye care products, mainly because of the quality and strong reputation associated with established laboratories.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Colombia?
- Which are the leading brands in Eye Care in Colombia?
- How are products distributed in Eye Care in Colombia?
- How has the regulatory and operating environment for Eye Care changed in Colombia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Colombia - Category analysis
KEY DATA FINDINGS
Screen time and pollution drive demand for eye care products
Especialidades Oftalmológicas OPHTA leads while Laboratorios Sophia sees rapid growth
Pharmacies as key channel for sales of eye care products
Ageing population and rising awarenes will support future growth in eye wear
Preservative-free eye drops likely to become more accessible in Colombia
Branded products will continue to lead sales
Consumer Health in Colombia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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