PROSPECTS AND OPPORTUNITIES
Ageing population trend in Italy expected to increase demand for anti-degenerative supplements and senior-oriented eye care solutions
According to recent estimates by the Istituto Superiore di Sanità, over the past 50 years, the Italian population has been showing one of the fastest rates of ageing amongst developed countries. By 2040, the proportion of over-65s will amount to 33% of the total population.
Elevated air pollution levels in Italy poised to drive demand for protective eye care products
Despite the various measures that have been taken to address the issue, air pollution levels in Italian cities are still quite high. According to Legambiente's report, 76% of cities exceed the limits set for PM10 (particulate matter with a diameter of 10 micrometres or less), 84% for PM2.
Increasingly active lifestyles in Italy expected to drive demand for sport-specific and allergy relief eye care products
The ever-increasing adoption of active lifestyles, involving practising sports and spending time outdoors, will continue to be an important and growing driver for the eye care category in Italy in the forecast period, both in the standard and allergy segments. As shown by the Istat BES 2023 Report, there is a constant increase in the practice of sport, particularly as a regular activity, with 26% of the population taking part in regular sports activity in 2023, compared to 23% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Italy?
- Which are the leading brands in Eye Care in Italy?
- How are products distributed in Eye Care in Italy?
- How has the regulatory and operating environment for Eye Care changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Italy - Category analysis
KEY DATA FINDINGS
Early spring allergies prompt eye care sales growth, but artificial tears retains lead in the category
Ageing population and digital habits lead to dry eye issues fostering demand for eye care products
Contact lens surge drives demand for eye hygiene and moisture products
Ageing population trend in Italy expected to increase demand for anti-degenerative supplements and senior-oriented eye care solutions
Elevated air pollution levels in Italy poised to drive demand for protective eye care products
Increasingly active lifestyles in Italy expected to drive demand for sport-specific and allergy relief eye care products
Consumer Health in Italy - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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