PROSPECTS AND OPPORTUNITIES
Promising growth lies ahead for eye care
The growth prospects for the eye care category in Italy are very positive, driven mainly by the ageing population and the growing impact of global warming on eye health. Italy has one of the fastest ageing populations among developed countries, with the over-65s set to represent an increasingly significant proportion of the population in the upcoming years.
Digital technologies and automation will fuel the innovation pipeline
Innovation is expected to be one of the key drivers in the eye care category thanks to the introduction of cutting-edge solutions, formats and ingredients that meet increasingly specific and sophisticated consumer needs. The adoption of digital technologies and automation in production processes allows for the development of more precise and safer formulations, while collaboration between companies, start-ups and research centres facilitates the rapid introduction of new ophthalmic products and devices.
Natural and clean ingredients are higher on priority list
An increasingly central growth driver for the future of the eye care category in Italy will be the demand for natural ingredients and “clean” formulations, a trend that reflects rising consumer awareness of sustainability and safety. Leading brands are already investing in solutions that meet these expectations, such as Recordati's Eumill line, which includes eye drops based on plant extracts such as chamomile, witch hazel and Euphrasia.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Italy?
- Which are the leading brands in Eye Care in Italy?
- How are products distributed in Eye Care in Italy?
- How has the regulatory and operating environment for Eye Care changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Italy - Category analysis
KEY DATA FINDINGS
Growing need for standard eye care among multiple demographics
Recordati SpA leads with broad portfolio covering major segments
Pharmacists play key advisory role in eye care
Promising growth lies ahead for eye care
Digital technologies and automation will fuel the innovation pipeline
Natural and clean ingredients are higher on priority list
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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