PROSPECTS AND OPPORTUNITIES
Lifestyle shifts and habitual use support further steady growth
Eye care in China is set to maintain steady growth in value over the forecast period. Growth will be supported by rising adoption of products such as eye drops, as well as lifestyle factors including increased screen time, late working hours and sleep deprivation, which are contributing to higher demand for eye care solutions.
Increased tech adoption for refined products, deeper engagement and broader access
Integrated digital technology is becoming a major trend in within eye care in China, primarily focused on enhancing core products and consumer engagement rather than radical innovation. Key advancements include the development of more sophisticated preservative-free formulations and single-dose packaging to reduce irritation, addressing a major consumer concern for frequent users.
Eye care as essential wellness products
Eye care’s alignment with the broader health and wellness movement is the most relevant and powerful trend shaping its progress in China, increasingly catering to consumers focused on proactive self-care. Brands are succeeding by positioning their products - such as preservative-free and mineral-infused formulas - as essential wellness accessories for screen users, gamers and overtime workers.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in China?
- Which are the leading brands in Eye Care in China?
- How are products distributed in Eye Care in China?
- How has the regulatory and operating environment for Eye Care changed in China?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in China - Category analysis
KEY DATA FINDINGS
Positive growth curbed by low innovation and high price sensitivity
Mentholatum (Zhongshan) Pharmaceuticals leads eye care in 2025
Retail e-commerce accounts for greatest proportion of eye care sales in China
Lifestyle shifts and habitual use support further steady growth
Increased tech adoption for refined products, deeper engagement and broader access
Eye care as essential wellness products
Consumer Health in China - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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