PROSPECTS AND OPPORTUNITIES
Players to improve brand awareness as consumer interest rises
Although the eye care landscape is growing, consumer awareness of different brands can be improved. There is an opportunity to strengthen brand positions in a context where consumers learn more about the importance of eye care and visual health and what products are most suitable for their discomfort.
Pharmacies will continue to lead sales while new sales channels can be explored
The Peruvian market is highly influenced by the role of pharmacies, which are the main sales channel for the eye care category. This is not set to change across the forecast period, with pharmacies being the place where consumers obtains information about OTC products.
Vitamins and dietary supplements for the eyes will become more important
Vitamins and dietary supplements to help support eye health are expected to gain relevance over the forecast period. The era of the pandemic boosted health and wellbeing trends, and whilst some of these have waned in the post-pandemic landscape, a number of consumers continue to seek preventative health options that are in line with their daily needs and have tangible effects.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Peru?
- Which are the leading brands in Eye Care in Peru?
- How are products distributed in Eye Care in Peru?
- How has the regulatory and operating environment for Eye Care changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Peru - Category analysis
KEY DATA FINDINGS
Greater consumer awareness and product availability drives growth for eye care
Lansier Laboratories launches Floril Smart Gamer, the first drops targeting gamers
Allergy eye care loses relevance as many opt for consumer health products
Players to improve brand awareness as consumer interest rises
Pharmacies will continue to lead sales while new sales channels can be explored
Vitamins and dietary supplements for the eyes will become more important
Consumer Health in Peru - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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