PROSPECTS AND OPPORTUNITIES
Allergies and screen use will sustain growth in wound care
Eye care is expected to see continued growth over the forecast period. The rising number of consumers suffering from allergies, combined with increased screen exposure, will sustain demand across both standard and allergy eye care products.
Growing potential in children’s eye care
Children and teenagers are expected to become an increasingly important consumer segment. With exposure to digital screens beginning at younger ages, this demographic is likely to face more frequent eye strain, dry eyes and related issues, fuelling demand for products specifically tailored to their needs.
Sophistication of product offerings
Manufacturers are expected to launch more advanced formulations to boost demand and differentiate themselves from supplements. As more consumers turn to vitamins and dietary supplements for eye health and disease prevention, innovation in eye drops and related treatments will be essential to compete effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Sweden?
- Which are the leading brands in Eye Care in Sweden?
- How are products distributed in Eye Care in Sweden?
- How has the regulatory and operating environment for Eye Care changed in Sweden?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Sweden - Category analysis
KEY DATA FINDINGS
Digital lifestyles and allergies drive demand
Established leaders and smaller challengers
Retail e-commerce continues to steal share from pharmacies
Allergies and screen use will sustain growth in wound care
Growing potential in children’s eye care
Sophistication of product offerings
Consumer Health in Sweden - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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