PROSPECTS AND OPPORTUNITIES
Steady growth is expected to be driven by the ageing population and rising digital strain
Eye care in Norway is expected to maintain slow but steady retail value growth over the forecast period, driven by a combination of demographic and lifestyle factors. Screen-related eye strain remains a significant issue: as both younger and older Norwegians spend extended hours on digital devices, whether for work, school, or leisure, complaints of dry, irritated, or tired eyes are increasingly common.
Incremental advances and digital tools are set to impact eye care over the forecast period
While there is not expected to be a major wave of innovation in eye care over the forecast period, several noteworthy developments are set to emerge. Digital tools, such as apps that remind users to take breaks from screens or help track screen time, are becoming increasingly common, particularly among those working from home or spending extended periods on devices.
Emerging trends in formulation and function amidst limited packaging innovation
Sustainability is expected to remain a secondary consideration within eye care over the forecast period. However, claims related to formulations and product functionality are increasingly gaining prominence.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Norway?
- Which are the leading brands in Eye Care in Norway?
- How are products distributed in Eye Care in Norway?
- How has the regulatory and operating environment for Eye Care changed in Norway?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Norway - Category analysis
KEY DATA FINDINGS
Screen exposure and allergy cycles drive steady growth in eye care
SantenPharma AB leads, offering trusted brands in the stable, yet competitive, eye care market
Pharmacies maintain the lead in distrubution amidst rising e-commerce adoption in Norway
Steady growth is expected to be driven by the ageing population and rising digital strain
Incremental advances and digital tools are set to impact eye care over the forecast period
Emerging trends in formulation and function amidst limited packaging innovation
Consumer Health in Norway - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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