PROSPECTS AND OPPORTUNITIES
Eye care is well positioned for growth over the forecast period
Value sales of eye care are expected to rise over the forecast period for several reasons. The patent protection enjoyed by many key competitors will continue, which will make it harder for private label to encroach.
Innovation in eye care delivery systems set to drive brand differentiation
A shortcoming of many current eye drop delivery systems is their inefficiency, with much of the formulation dissolving into the eye before the full effect can be realised. However, researchers continue to experiment with in-situ gels, a technology whereby a liquid solution transforms into a gel upon reaching the eye.
Eye wellness directs the conversation to everyday habits and the association of eye health with beauty
There is a growing conversation around eye wellness in the US that is doctor led and mimics trends well underway in skin care and oral care. Eye wellness is about establishing routines for eye care that take a longer term, more holistic view of the relationship of eye care to overall wellbeing, but also result in optimising physical appearance, whether that is reducing fine lines around the eye, responding to sensitive skin conditions, or reducing red eye.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in USA?
- Which are the leading brands in Eye Care in USA?
- How are products distributed in Eye Care in USA?
- How has the regulatory and operating environment for Eye Care changed in USA?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in the US - Category analysis
KEY DATA FINDINGS
Consumers place their trust in branded products in 2025
Innovation and patent protection sustains competition in eye care
E-commerce thriving as consumers look for convenience and cost savings
Eye care is well positioned for growth over the forecast period
Innovation in eye care delivery systems set to drive brand differentiation
Eye wellness directs the conversation to everyday habits and the association of eye health with beauty
Consumer Health in the US - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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