PROSPECTS AND OPPORTUNITIES
Continued though slowing growth forecast for eye care
Eye care is set to see a positive performance in both volume and value terms over the forecast period. However, the intensification of competition in the category, which is seeing the expansion of local player, Verman, and the emergence of a private label offer, is likely to serve to dampen value growth to some extent.
Greater investment in innovation expected to cater to evolving demand
In light of the extensive use of screens by Finns, eye-related problems are likely to get more complex, with local consumers increasingly interested in products that are targeted at their specific needs. Finns will be willing to pay a little extra for effective products that work for them, supporting an anticipated influx of innovative products during the forecast period.
Allergy eye care still holds potential for substantial expansion, while ageing population supports sales in standard eye care
It is likely that new products will enter the allergy eye care category during the forecast period, as there are still very few products available. Most options are still basic eye allergy relief products, but consumer interest in systemic allergy relief products available in convenient formats and offering fast and long-lasting relief is growing.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Finland?
- Which are the leading brands in Eye Care in Finland?
- How are products distributed in Eye Care in Finland?
- How has the regulatory and operating environment for Eye Care changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Finland - Category analysis
KEY DATA FINDINGS
Eye care sees positive growth in 2024
Bayer remains overall category leader
Allergy eye care goes from strength to strength
Continued though slowing growth forecast for eye care
Greater investment in innovation expected to cater to evolving demand
Allergy eye care still holds potential for substantial expansion, while ageing population supports sales in standard eye care
Consumer Health in Finland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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