PROSPECTS AND OPPORTUNITIES
Increased screen time is set to drive growth, despite category maturity
Value sales of eye care products are expected to rise overall during the forecast period. The continued increase in screen time across all age groups will drive greater incidence of eye health issues, supporting positive growth for the category.
Innovation is expected to be driven by multifunctionality, packaging, and tailored solutions
Across the forecast period, formats and multi-functionality will be key to innovation within eye care. Easy-to-apply packaging, alongside enhanced product versatility, will be crucial elements of future developments.
Eye care consumption is set to be split between value-driven and quality-seeking consumers
Across the forecast period, there will be two main types of consumers in eye care in Finland. As a growing number of Finns seek relief from eye-related issues, volume sales are expected to rise, with many consumers initially opting for basic products that offer good value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Finland?
- Which are the leading brands in Eye Care in Finland?
- How are products distributed in Eye Care in Finland?
- How has the regulatory and operating environment for Eye Care changed in Finland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Finland - Category analysis
KEY DATA FINDINGS
Rising screen time and the early allergy season drive growth in eye care
Bayer Oy leads while Orion and Bausch & Lomb record dynamic performances
Pharmacies remain dominant in distribution despite growing competition from retail e-commerce
Increased screen time is set to drive growth, despite category maturity
Innovation is expected to be driven by multifunctionality, packaging, and tailored solutions
Eye care consumption is set to be split between value-driven and quality-seeking consumers
Consumer Health in Finland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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