PROSPECTS AND OPPORTUNITIES
A quiet, fragmented category with enormous attention
Eye care is projected to register healthy value and volume growth over the forecast period. One factor that will drive value growth is the increasing amount of time that people are spending on digital screens.
Poland’s ageing population presents further sales opportunities
Poland has an ageing population and this should continue to support the growth of standard eye care over the forecast period. Older people are more likely to experience eye strain due to the deterioration of the muscles that control eye movement.
Increasing screen time and climate change set to be important growth drivers
Rising screen time use across all age groups is shifting eye care from a corrective need to a wellness habit. Over the forecast period, there is likely to be a stronger positioning around digital lifestyle support when it comes to eye care, with products aimed at students, remote workers, and gamers.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Poland?
- Which are the leading brands in Eye Care in Poland?
- How are products distributed in Eye Care in Poland?
- How has the regulatory and operating environment for Eye Care changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Poland - Category analysis
KEY DATA FINDINGS
Eye care sales rise as lifestyle and environmental factors trigger demand
Consumers favour fast and effective solutions from tried and tested brands
Oculoxin emerges as a key ingredient to watch out for
A quiet, fragmented category with enormous attention
Poland’s ageing population presents further sales opportunities
Increasing screen time and climate change set to be important growth drivers
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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