PROSPECTS AND OPPORTUNITIES
Increased time spent on screens supports value sales of standard eye care
Eye care will register healthy constant value and volume growth over the forecast period. One factor that will drive value growth is the increasing amount of time that people are spending on digital screens.
Standard eye care boosted by ageing population
Poland’s ageing population will support the growth of standard eye care over the forecast period. Older people are more likely to experience eye strain due to the deterioration of the muscles that control eye movement.
Allergy eye care registers higher growth
Allergy eye care will register higher volume growth than standard eye care, as the number of allergy sufferers continue to increase. The rising numbers of allergy sufferers is related to several factors, including increasing pollution levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Poland?
- Which are the leading brands in Eye Care in Poland?
- How are products distributed in Eye Care in Poland?
- How has the regulatory and operating environment for Eye Care changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Poland - Category analysis
KEY DATA FINDINGS
Marginal volume decline in 2024
Local companies have significant value share
Preservative-free and long expiration in demand
Increased time spent on screens supports value sales of standard eye care
Standard eye care boosted by ageing population
Allergy eye care registers higher growth
Consumer Health in Poland - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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