PROSPECTS AND OPPORTUNITIES
Growth opportunities for eye care over the forecast period
The eye care market in Nigeria is poised for an improved performance over the forecast period, due to a number of factors. As the population continues to grow and disposable incomes begin to rise, more consumers will be able to afford eye care products, which are often seen as non-essential compared to other health products.
Standard eye care will continue as key driver of demand
Standard eye care is anticipated to maintain the stronger performance throughout the forecast period in both retail volume and current value (2024 prices) terms. The high prevalence of eye infections, coupled with increased awareness about the importance of eye care products in treating these conditions, is expected to drive demand.
Marketing initiatives aimed at raising awareness will be a major manufacturer focus
High prices are anticipated to remain a significant challenge in the eye care market. However, price stability may improve over the forecast period as local players intensify competition against more expensive international brands and cheaper generic options.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Nigeria?
- Which are the leading brands in Eye Care in Nigeria?
- How are products distributed in Eye Care in Nigeria?
- How has the regulatory and operating environment for Eye Care changed in Nigeria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Nigeria - Category analysis
KEY DATA FINDINGS
Unaffordable prices and low levels of awareness limit demand for eye care
Standard eye care sees stronger performance, driven by rising levels of awareness, although inflationary pressures limit volume demand
Urban consumers exhibit greater understanding of eye health
Growth opportunities for eye care over the forecast period
Standard eye care will continue as key driver of demand
Marketing initiatives aimed at raising awareness will be a major manufacturer focus
Consumer Health in Nigeria - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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