PROSPECTS AND OPPORTUNITIES
Sustained growth is expected to be driven by demographic and environmental shifts
Across the forecast period, value sales of eye care are expected to maintain a positive growth trajectory. The ageing population will remain a structural growth driver, as older individuals increasingly require regular eye care and vision support.
Innovation is expected to focus on convenience and prevention across the forecast period
Eye care category in Belgium offers several promising avenues for innovation over the forecast period. As self-medication becomes more common, there is growing demand for user-friendly formats such as single-dose vials, preservative-free formulas, and multi-symptom solutions that simplify daily routines.
Pharmacy will retain its leads, however alternative channels are set to expand
During the forecast period, pharmacies will continue to lead distribution in Belgium’s eye care, retaining consumer trust and serving as the primary point of access for both standard and allergy treatments. However, alternative channels are expected to gain ground steadily.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Belgium?
- Which are the leading brands in Eye Care in Belgium?
- How are products distributed in Eye Care in Belgium?
- How has the regulatory and operating environment for Eye Care changed in Belgium?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Belgium - Category analysis
KEY DATA FINDINGS
Steady growth in eye care is supported by demographics and digital lifestyles
Alcon-Couvreur SA retains its lead while Viatris BV gains ground with Visionlux
Retail e-commerce gains ground while pharmacies remain the core channel for eye care
Sustained growth is expected to be driven by demographic and environmental shifts
Innovation is expected to focus on convenience and prevention across the forecast period
Pharmacy will retain its leads, however alternative channels are set to expand
Consumer Health in Belgium - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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