PROSPECTS AND OPPORTUNITIES
Increased screen exposure is set to drive steady growth in eye care value sales
Value sales of eye care are expected to continue to grow across the forecast period. Consumers’ time spent in front of screens is likely to increase further, as computers and smartphones remain key tools for both work and leisure.
Eye care is set to be shaped by prevention and personalisation across the forecast period
Technological improvements are not expected to significantly affect OTC eye care; rather, they will have a greater impact on Rx sales. Advancements in diagnostics and the detection of more serious eye health issues will be supported by artificial intelligence, particularly within professional medical settings.
Public awareness and product innovation is expected to support future growth in eye care
With the expected widespread incidence of common eye problems, the government is anticipated to increase its focus on public health campaigns and media engagement, emphasising the importance of prevention and appropriate treatment. In response, manufacturers of OTC eye care products are expected to develop new formulations for eye drops and introduce more effective solutions for allergy-related eye conditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Hungary?
- Which are the leading brands in Eye Care in Hungary?
- How are products distributed in Eye Care in Hungary?
- How has the regulatory and operating environment for Eye Care changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Hungary - Category analysis
KEY DATA FINDINGS
Screen-related eye strain and seasonal allergies drive growth in eye care
Natural formulations and trusted brands sustain category leadership in eye care
Pharmacies remain dominant while retail e-commerce gains ground in eye care distribution
Increased screen exposure is set to drive steady growth in eye care value sales
Eye care is set to be shaped by prevention and personalisation across the forecast period
Public awareness and product innovation is expected to support future growth in eye care
Consumer Health in Hungary - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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