PROSPECTS AND OPPORTUNITIES
Steady performance on the horizon for eye care
Eye care is projected to record steady growth in total volume and current value sales over the forecast period. Beyond the expected easing of the cost-of-living crisis in the short term, overall demand will be buoyed by the rising incidence of minor eye health problems resulting from lifestyle, demographic and environmental trends in Hungary.
Rising demand for allergy eye care
Allergy eye care is expected to witness a steady recovery in volume sales over the forecast period as consumption levels recover. Higher purchasing power will enable allergy sufferers to buy allergy eye care products to relieve their symptoms.
Standard eye care needs are expected to increase
Standard eye care dominates eye care in Hungary and is poised to record the strongest growth in retail volume and constant value sales over the forecast period. This category remains the chief beneficiary of the rising incidence of eye health problems linked to excessive screen time and population ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Hungary?
- Which are the leading brands in Eye Care in Hungary?
- How are products distributed in Eye Care in Hungary?
- How has the regulatory and operating environment for Eye Care changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Hungary - Category analysis
KEY DATA FINDINGS
Eye care volume sales rebound slightly in 2024
Allergy eye care posts marginal volume growth
Johnson & Johnson Hungary and Alcon Hungária strengthen their position in eye care
Steady performance on the horizon for eye care
Rising demand for allergy eye care
Standard eye care needs are expected to increase
Consumer Health in Hungary - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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