PROSPECTS AND OPPORTUNITIES
Eye strain, allergies, and ageing will sustain category growth
Value sales of eye care are expected to rise over the forecast period. Bulgaria’s growing exposure to digital screens, persistent allergies, and a rising number of contact lens wearers will continue to underpin demand.
E-commerce expansion and digital innovation to transform access
Digitalisation will continue to reshape the eye care landscape. Product innovation will centre on advanced formulas with higher efficacy, particularly preservative-free and hyaluronic acid-based variants.
Eco-friendly packaging and transparent labelling to attract conscious consumers
Sustainability and health-consciousness will become more prominent themes in the coming years. Eye care will remain highly seasonal, with demand peaking during allergy months, when retailers are expected to offer bundled promotions alongside oral antihistamines and nasal sprays.
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Overview:
Understand the latest market trends and future growth opportunities for the Eye Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Eye Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Eye Care in Bulgaria?
- Which are the leading brands in Eye Care in Bulgaria?
- How are products distributed in Eye Care in Bulgaria?
- How has the regulatory and operating environment for Eye Care changed in Bulgaria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Eye Care
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Eye Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Longer allergy seasons and digital lifestyles drive eye care demand
Visine retains brand leadership while Ophthalmo Septonex gains traction
Pharmacies remain dominant while e-commerce emerges as the fastest-growing channel
Eye strain, allergies, and ageing will sustain category growth
E-commerce expansion and digital innovation to transform access
Eco-friendly packaging and transparent labelling to attract conscious consumers
Consumer Health in Bulgaria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Eye Care
- Allergy Eye Care
- Standard Eye Care
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Eye Care research and analysis database.
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