In 2025, the eye care category in Italy recorded steady growth, driven by both price increases and higher consumption. This positive trend was particularly marked in standard eye care, where solutions for dry eye treatment were sought due to the more intensive use of digital devices and greater attention to eye health. In contrast, allergy eye care showed modest sales, hindered by a late start to the allergy season and characterised by a low incidence of symptoms, which limited demand compared t

Current value sales of eye care in Ireland increased in 2025, thanks in part to a rise in screen time due to remote working and increasingly digital lifestyles, which fuelled demand for products addressing dry eye relief. Additionally, heightened allergy seasons and urban pollution contributed to a higher consumption of allergy eye care products. Local consumers demonstrated a growing preference for self-care and OTC solutions, particularly for mild eye discomfort, while global wellness trends e

Over 2025, eye care in Spain is projected to see strong retail volume and fast retail current value growth rates, largely in line with 2024 performances. As in the previous year, demand in the category is being generated by the ageing population trend in Spain at the end of the review period. Ageing is regarded as one of the key factors related to eye problems and ailments, such as dry eye syndrome. In this light, the growing demand for eye care products benefits from rising awareness of health

Overall, eye care in South Africa is projected to see quite modest retail volume growth and a strong increase in retail current value sales over 2025. While growth rates are set to be slower than in 2024, the category remains on a positive growth trajectory. The market size and retail value sales of allergy eye care and standard eye care are projected to remain close over 2025. However, standard eye care is expected to continue to see the faster increases in retail volume and value sales at the

Retail value sales of eye care are expected to rise in current terms in Indonesia in 2025, reflecting a growing national awareness of eye strain and vision fatigue linked to the country’s increasingly digital lifestyles. With prolonged screen exposure becoming the norm in both urban and rural settings, whether for work, online learning, or entertainment, consumers are seeking solutions to address dry eyes, irritation, and blurred vision.

Sales of eye care have seen steady growth in current value terms in 2025. The combination of increased screen time, an ageing population, and deteriorating air quality is increasing the demand for eye care products. Consumers are becoming more concerned about their eye health, while older individuals are more susceptible to developing eye conditions, thereby benefiting eye care products. Moreover, contamination and pollution are exacerbating air quality issues, further boosting demand for eye ca

Demand for eye care in Saudi Arabia in 2025 continues to be driven by prolonged screen time, challenging climate conditions and an increasing number of eye surgeries like corrective procedures, all of which are supporting value sales growth. Technological advancements are also playing a greater role, with AI-powered diagnostic tools and advanced analytics improving early detection, accessibility and accuracy in eye care. Companies are expanding their operations and collaborating with local insti

Value sales of eye care are rising in Hong Kong in 2025. The eye care landscape is undergoing a quiet transformation, shaped by demographic shifts and digital lifestyles. With the city’s population ageing rapidly and screen exposure remaining high across all age groups, eye health has become a growing concern - not just for older adults, but for digitally active consumers of all ages. While professional eye care services remain essential, long wait times and limited public screening options have

Sales of eye care products have seen strong and steady growth in current value terms in 2025. The shift towards increasingly digital lifestyles and an ageing population have been key driving factors behind the rising demand for eye care in Thailand in 2025. As the country’s elderly population grows, so does the prevalence of age-related eye conditions like cataract, glaucoma, and age-related macular degeneration (AMD). This demographic trend is creating a consistent and significant demand for ey

Eye care is expected to register positive current value and volume growth in Portugal in 2025, though growth is slowing. That being said, factors such as screen use, wearing of contact lenses, an ageing population that sees more prevalence of dry eyes, as well as pollution and allergies, continue to support eye care. Allergy eye care is expected to register higher value growth than standard eye care, and also account for most value sales, as allergy prevalence continues to increases, driven by

Value sales of eye care increased in Greece in 2025, with growth supported by both price hikes and a shift toward more premium products, alongside a rise in volume sales. The uptick in volume is largely attributed to the ageing population, as older consumers are more prone to dry eye, boosting demand for artificial tears. Standard eye care remains the largest and most dynamic segment, with value growth driven by premiumisation and increased demand. Dry eye is becoming more prevalent due to not o

Eye care has continued to see positive if moderate growth in current value terms in 2025. The widespread use of smartphones, tablets, and computers, both for work and leisure, is taking its toll on eye health, leading to increased demand for eye care products aimed at treating digital eye strain and dry eyes. There has also been a rise in remote working since the pandemic and a cultural shift towards hybrid working environments in Denmark. As a result, consumers are reporting increased cases of

Value sales of eye care in Malaysia are increasing in 2025, supported by Malaysians’ heavy use of digital devices. Prolonged screen time is contributing to higher incidence of eye strain, tiredness and dry eyes, which is sustaining regular demand for dry-eye relief drops. Growth is steady at a mid-level single-digit rate.

Eye care in Slovakia is returning to positive retail value growth in 2025, following earlier supply shortages that affected both allergy and standard eye care products. While volume sales remain in decline, the drop is much slower than in 2024, and demand is strengthening as brands such as Visine, Livostin and Ophthalmo become widely available again. Rising demand is supported by several factors, including an ageing population, greater screen use, longer allergy seasons and urban pollution. Slov

Value sales of eye care products increased in Taiwan in 2025, with demand continuing to rise and extending to younger consumer groups. According to several local surveys, Taiwanese people spend significantly more time on electronic devices than the global average. This widespread screen exposure is driven by various factors, including long indoor hours, work culture, high social media engagement, and a strong interest in entertainment and online learning. As a result, screen-related eye strain h

Eye care in Sweden is seeing continued positive retail value growth in 2025. Rising screen exposure and an increasing number of consumers with allergies are supporting steady demand for eye care solutions.

The eye care market in Romania is expected to maintain strong performance in current value terms in 2025. This growth is partly driven by higher average unit prices, but the market’s resilience is also supported by several underlying factors. Increasing screen time across all age groups - whether for work, leisure, or gaming - has contributed to a rise in eye health issues, fuelling demand for eye care solutions.

Eye care value sales continued to increase in 2025, although Israelis were cautious with their expenditure as VAT pushed up retail prices from January 2025. The desire to seek out the cheapest products available became more acute in eye care. Nonetheless, consumer demand remained steady as increasing exposure to screens in the form of computers, tablets and mobile phones drives demand.

Eye care has regained its growth momentum in Peru in 2025, fuelled by a more favourable economic environment and a subsequent increase in private consumption. After a period of more moderate growth, the rebound in GDP growth and increased spending on health and wellness has reactivated demand for eye care, especially those products associated with eye strain and dry eyes. This environment is enabling both established and emerging brands to resume their expansion strategies, focusing on affordabl

Current value sales of eye care rose substantially in Turkey in 2025 albeit at a slower rate than in the previous year of the review period as inflation remained significantly above the central bank's year-end target.

Sales of eye care in Poland continue to see steady growth in value and volume terms in 2025, with eye drops being the preferred format. These products are increasingly seen as essential for daily comfort, especially among heavy users of digital screens, contact lens wearers, and allergy sufferers. With eye drops, the key features consumers look for are preservative-free offerings and a long expiration date, as consumers often use eye drops sporadically when they feel irritation and like to exten

Eye care in the Netherlands witnessed moderate value growth in 2025, influenced by rising consumer demand and the impact of price increases due to inflation. The category has witnessed a revival in marketing activity helping to raise awareness and drive sales. Brands promoted eye care formulas that help relieve the symptoms of eye irritation and tiredness caused by extensive screen exposure. Moreover, the consumer base for these products is expanding to more demographics, including teenagers and

Value sales of eye care products increased in Hungary in 2025. Growth was largely driven by a rise in common eye problems, with consumers showing strong willingness to resolve these issues promptly. Eye allergies also became more prevalent, particularly during the spring and summer months, prompting many affected consumers to seek relief through suitable OTC allergy eye products. Allergy eye care products are also strongly promoted, and consumers can choose from a variety of products available.

Retail value sales of eye care are set to rise in current terms in Vietnam in 2025, although the category’s growth is slowing down. Progress has been supported by increased public awareness about the importance of eye health. Government and non-government organisations have helped to raise this awareness through various campaigns. At the same time, more people have faced digital eye strain because they are spending more time looking at screens. As cities have grown and lifestyles have become bus