Menstrual care in Ireland delivered steady value growth in 2025, supported by rising consumer awareness, economic stability and a robust shift towards premium and sustainable products. Retail value reached EUR49.7 million, increasing by 2% in current terms from the previous year, while retail volume rose 1% to 395 million units. This performance is consistent with Western European trends, in which consumers are increasingly seeking wellness-orientated and eco-friendly solutions, although Ireland

Tissue and hygiene in Ireland recorded stronger value growth in 2025 than much of western Europe, with current value sales increasing by 3% to EUR481 million, supported by a combination of economic stability, a rising population of 5.4 million and increased consumer expenditure. The environment is attractive due to the interplay of premiumisation, sustainability and digital channel expansion, which enables leading brands to secure higher price points and foster loyalty, while demographic shifts,

Away-from-home tissue and hygiene in 2025 demonstrates steady current value growth of 4%, with sales reaching EUR22.5 million. This growth was in line with the regional rebound in hospitality and foodservice, which benefited from economic stability and a renewed focus on operational efficiency. In the broader context, Ireland’s market continues to expand at a pace similar to or slightly above Western European peers, with the recovery in business activity and public venues supporting demand for c

Wipes in Ireland recorded 2% current value growth in 2025, with sales reaching EUR40.9 million. This performance came against the backdrop of a stabilising pricing environment across Europe, where inflationary pressures eased and brands were able to shift focus from price competition to added-value features. While there was a decline in value in 2024, the rebound in 2025 reflects renewed consumer engagement with branded, premium products, supported by innovation in texture, skin-friendliness and

Nappies/diapers/pants in Ireland recorded steady value growth in 2025, reflecting a category shaped by rising demand for comfort, wellness and sustainable features. Retail sales value reached EUR105 million in 2025, up 3% from the previous year, outpacing the marginal decline in retail volume, which fell to 338 million units. This performance aligns with the broader Western European context, in which mature markets are seeing slow or negative volume growth, but maintain value expansion as parent

Retail tissue in Ireland achieved steady value growth in 2025, with retail sales reaching EUR251 million and a volume of 63,100 tonnes, representing increases of 3% in current value and 1% in volume terms on the previous year. This positive performance reflects an environment of economic stability and easing inflation, which allowed households to continue prioritising branded products and premium formats. While growth in Ireland was consistent, it aligned with broader Western European trends tha

Retail adult incontinence in Ireland demonstrated a robust performance in 2025, recording a retail volume of 101 million units, reflecting year-on-year growth of 3%. This expansion took place within a context of economic stability, with consumer expenditure reaching EUR154 billion and inflation moderating to 2%. While price growth was slower than in previous years, value sales continued to climb, reaching EUR34.1 million, up by 5% in current terms. This combination of steady volume and value gro

In 2025, the surface care market in Ireland was characterised by a mix of economic, regulatory and behavioural forces. It recorded 2% current value growth for sales to reach EUR49.4 million in 2025. This growth was driven by premiumisation, with consumers seeking products that combined efficacy with elevated sensory and aesthetic appeal. Brands like Method, Ecover and Cif capitalised on this shift by offering products with sophisticated fragrances, stylish packaging and added-value features.

Toilet care in Ireland saw moderate retail value growth in 2025, supported by evolving consumer preferences and strategic product innovation. The rising median disposable income per household in Ireland in 2025 indicated a stable economic environment that allowed consumers to invest in premium and sustainable products.

In 2025, Ireland's dishwashing category recorded stable current value growth, supported by changing household habits and appliance usage. The increasing penetration of dishwashers across Irish homes contributed to rising demand for automatic dishwashing products, particularly capsules and gels. This shift was driven by convenience, dosing accuracy and compatibility with modern dishwashers.

Laundry care in Ireland maintained stable retail value growth in 2025, supported by format innovation and continued demand for performance and convenience. Retail sales of laundry care reached EUR168 million in 2025, up 3%?in current value terms on a year earlier. The category's stability was underpinned by a shift towards liquid capsules and pods, which are perceived as more efficient and environmentally friendly than traditional powders.

In 2025, the polishes category in Ireland continued to decline in retail volume terms, with sales falling by 2%. Despite this overall volume decline, sustainability has been emerging as a key driver of consumer choice, with brands offering recyclable packaging, reduced chemical content or clearer environmental claims better positioned to retain consumer interest. This has been helped by the rising median disposable income per household in Ireland in 2025.

The home care market in Ireland is experiencing steady growth, of 3% in current value terms to reach total retail sales of EUR362 million in 2025, driven by consumer preferences for sustainability, premiumisation and innovation. The market is expected to continue growing, registering a current value CAGR of 3% to reach sales of EUR426 million by 2030. To succeed, brands must adapt to changing consumer preferences, prioritising eco-friendly products, innovative formats and premium scents.

In 2025, home insecticides in Ireland experienced steady growth, supported by seasonal pest activity and rising urbanisation. The total retail value of home insecticides reached EUR1.6 million, representing 3% current value growth on the previous year. This growth was driven by consumer demand for safer, indoor-use formats, particularly non-toxic sprays and electric traps.

In 2025, the air care market in Ireland recorded modest current value growth, although this performance was not telling the whole story of significant changes in consumer preferences and product dynamics. In spite of rising median disposable income per household in Ireland in 2025, indicating a steady economic environment that supports consumer spending on home care products, ongoing economic concerns and cautious discretionary spending led some consumers to reduce purchases of non-essential ite

In 2025, the bleach category in Ireland experienced a slight increase in retail value sales, recovering from a decline in the previous year. This recovery can be attributed to evolving product formats that maintained consumer interest, as brands adapted to changing preferences around convenience, safety and versatility. The introduction of new formats, such as gel-based bleach, foam sprays and multipurpose sprays, allowed for more controlled application, reduced spillage and simpler usage.

Cafés/bars recorded value growth in 2025 as coffee remained central to daily routines and social life, with many consumers willing to pay premium prices despite rising costs. The market exceeded 3,500 outlets, supported by both expanding chains and quality-focused independents offering specialty drinks and experiential spaces. Specialist coffee chains performed well, reflecting demand for reliable quality and convenience, while operators that prioritised fast service and value were best position

Street stalls/kiosks recorded only modest value growth in Ireland in 2025, driven by the expansion of independent vendors in urban markets such as Dublin’s Priory Market that capitalised on demand for diverse, artisanal street food. These independents benefited from flexible, event-based trading and lower fixed costs. Chained and fixed-site operators, meanwhile, stagnated amid rising rents and compliance costs, and weaker high-street footfall, leading to some closures. Consumer choices were shap

In 2025, consumer foodservice through retail recorded the strongest value growth among non-standalone locations in Ireland, supported by rising transactions and longer dwell times in major shopping destinations. Leading brands capitalised on high footfall with streamlined formats and family-focused promotions. Standalone outlets also posted solid growth, driven by a recovery in dining-out, their flexibility and hybrid working. While non-standalone sites competed on speed and familiarity, standal

In 2025, consumer foodservice in Ireland continued its post-pandemic recovery, driven by digital convenience, sustainability, and evolving consumer priorities. Delivery and takeaway services surged as tech adoption accelerated, making app-based ordering and loyalty programmes mainstream. Chains strengthened their dominance through aggressive franchising and partnerships, while independents leveraged niche offerings and local sourcing to stay competitive. Health-conscious dining and eco-friendly

In 2025, Ireland’s self-service cafeterias recorded a modest decline as hybrid working reduced weekday footfall and rising labour and ingredient costs squeezed margins. Traditional workplace and institutional dining saw softer demand, with many consumers opting for retail meal deals or limited-service alternatives perceived as better value. While larger chained and contract catering operators proved more resilient due to scale and institutional contracts, independents faced greater pressure. Ove

Ireland’s full-service restaurants recorded accelerated value growth in 2025, driven by rising demand for fine dining and authentic global cuisines. Establishments such as Saba gained national recognition at the Asian Restaurant Awards Ireland 2025, while Lignum earned a Michelin star, highlighting the strength of the upscale dining scene. The relaunch of Wagamama in Dublin further boosted Asian-inspired full-service growth. However, increasing price sensitivity shaped consumer choices, with din

In 2025, Ireland’s limited-service restaurants recorded solid growth, driven by new brand entries and expanding formats that strengthened appeal across everyday and on-the-go occasions. The arrival of Taco Bell at an Applegreen motorway site and the opening of Wendy’s in Cork boosted momentum, alongside continued activity from McDonald's and Burger King. Growth was further supported by digital ordering, loyalty offers and strong value positioning from operators such as Supermac’s, helping the ca

Health and wellness packaged food and beverage categories in Ireland continued to record resilient growth in 2024, supported by strong consumer engagement with healthier lifestyles and reinforced by a regulatory environment that increasingly shapes product formulation, innovation and marketing. Rising awareness of obesity, diabetes and diet-related health concerns has accelerated demand for products perceived as better for long-term wellbeing, while HFSS legislation has played a defining role in