Yoghurt and sour milk products continues its downward trajectory in 2025 in China, marking the sixth consecutive year of decline. The primary driver of this contraction is the ongoing drop in sales of ambient drinking yoghurt, which many consumers associate with high sugar content and excessive additives - raising concerns about its health impact. In addition, yoghurt is facing increasing competition in snacking occasions, particularly from indulgent alternatives such as cakes, desserts and bubb

In 2025, the Egyptian market for yoghurt and sour milk products recorded a notable increase in value sales. This growth was achieved despite substantial price increases exceeding 15%, primarily driven by rising milk prices, higher costs for animal feed, and increased operational expenses amid inflation. While prices rose sharply, the market still achieved modest gains in both volume and value.

In 2025, yoghurt and sour milk products in the Czech Republic is projected to see slightly higher double-digit growth, compared with 2024. Meanwhile, further strong, if slower, retail volume growth is anticipated. The stabilisation of the economic situation in the market has allowed more consumers to afford more types of products, resulting in an increasing demand for yoghurt and sour milk products. Strong growth is further supported by new product developments in line with key health and wellne

Retail value sales of yoghurt and sour milk drinks are set to grow in current terms in 2025. Greece remains a foundational player in the Greek yoghurt market due to its cultural heritage and long-standing production of traditional strained yoghurt. Generally speaking, yoghurt and sour milk products are considered to be healthy options and there are also many developments towards enhancing this image of the category with high-protein formats and probiotic-enhanced products, as well as products wi

Sales of yoghurt and sour milk products has seen only modest growth in current value terms in 2025 in the context of prices dropping slightly due to the strong use of promotions. In the context of pressure on purchasing power, consumers in Belgium have proven to value indulgence over preventive health, with consumers favouring chilled dairy desserts and quark over yoghurt. There have, however, been exceptions to this trend. For instance, kefir has performed well, while products positioned as sup

In 2025, the yoghurt category experienced volume recovery from the significant decline in sales witnessed in 2024. This was primarily attributed to an increase in consumers’ disposable income, a consequence of comparatively stable inflation and wage growth marginally outpacing the rise in prices.

Yoghurt remains the largest category within yoghurt and sour milk products in 2025, underpinned by strong alignment with consumer priorities around health, indulgence, and convenience. Its versatility across breakfast, lunchboxes, snacking, and meal preparation occasions has cemented its role in everyday consumption. Greek-style yoghurt remains a standout performer, with its thick texture, high protein content, and suitability for both sweet and savoury dishes driving its sustained popularity. T

Retail value sales of yoghurt and sour milk products in Bulgaria increased in 2025, with growth primarily driven by higher retail prices, reflecting increased production costs and retailer operating expenses linked to higher minimum and average wages. Nonetheless, most segments also recorded volume growth, supported by the deeply rooted cultural tradition of yoghurt consumption in Bulgaria and the category’s strong association with digestive health. The population saw only marginal change during

2025 is seeing retail value sales of yoghurt and sour milk products rising strongly in Chile. Yoghurt and sour milk products are now a staple in Chilean households, valued both for their convenience as a snack and for their perceived health and wellness benefits.

Yoghurt and sour milk products in Canada recorded healthy growth in value sales in 2025, underpinned by improving volume performance compared to the more inflation-constrained years of 2022–2024. While price levels remained high, easing inflation in late 2024 and into 2025 encouraged greater purchasing, particularly in core segments such as flavoured and plain yoghurt. The category continues to benefit from the strong momentum of the health and wellness trend, with consumers increasingly drawn t

Retail value sales of yoghurt and sour milk products are set to rise in current terms in Japan in 2025. This is mainly due to the increase in unit prices in the category. Raw material prices have remained high due to factors such as rising global demand. Furthermore, logistics and packaging material costs have risen because of the surge in crude oil prices, while other expenses, including energy costs, have also remained high. In addition, with raw milk production costs increasing due to soaring

Yoghurt and sour milk products has seen strong growth in value and volume terms in 2025 with demand strongly shaped by the health and wellness trend. An abundance of new launches in 2025 has created strong consumer interest and pushed sales. Popular yoghurt and sour milk products include functional or fortified products including options with a high protein content or with added vitamins and minerals. Many healthy products have no sugar added or a reduced sugar content. A zero fat content is als

Value sales of yoghurt and sour milk products are set to increase in Finland in 2025, driven by several factors. Growing health awareness among consumers has heightened demand for probiotic-rich and functional dairy products. Additionally, premium and specialty yoghurts, such as those enriched with protein or organic ingredients, generally command higher price points, contributing to overall value growth. Inflation and rising production costs have also led to price increases, further boosting va

Retail value sales of yoghurt and sour milk products are set to stagnate in South Korea in current terms in 2025. The South Korean yoghurt market is undergoing a structural shift, marked by diverging trends within the drinking yoghurt segment. While the overall retail volume of drinking yoghurt is declining, this contraction is primarily being driven by a drop in demand for traditional liquid yoghurt formats that are often perceived as overly sweet and unsatisfying. In contrast, Greek yoghurt -

Retail value sales of yoghurt and sour milk products in Saudi Arabia grew by 8% in current terms in 2025, reaching SAR5.1 billion. This solid performance was driven by evolving consumer habits, rising health consciousness, and seasonal demand peaks during the Hajj and Umrah pilgrimages - when pilgrims from around the world travel to cities such as Mecca and Medina – in addition to Ramadan with yoghurt and sour milk products being central to traditional meals of Iftar (eaten after sunset to break

In 2024, yoghurt and sour milk products in India is set to see another year of dynamic double-digit retail current value growth, with the expectation that the category will see the strongest growth within dairy in the country. 2024 has witnessed a strong summer season with a high number of heatwaves, which has benefited sales of yoghurt and sour milk products. With the good weather, there has been a significant surge in leisure travel. Hot spells combined with greater activity outside the home h

Alongside the challenges faced by the dairy industry in terms of milk supply difficulties, and thus higher costs, the differing production processes for yoghurt have increased costs for products that are often considered non-essential, and targeted towards niche consumer groups. Discussions surrounding premiumisation in yoghurt suggest that a key value driver for this category (and indeed other dairy products) lies in emphasising health and functionality claims, such as “high protein” and “lacto

Despite the dominance of drinking yoghurt in retail volume terms, improving demand for yoghurt in Peru across the category is rising in 2024. This is being supported by a controlled increase in pricing. Following a sharp spike in unit prices in 2022, the price growth has notably slowed.

In 2024, changing consumer preferences driven by health and wellness trends, particularly amongst younger consumers, continue to fuel stable demand for yoghurt and sour milk products in Slovenia. These products remain highly compatible with the needs of health-conscious individuals, contributing to moderate retail volume growth and solid value growth, partially due to price adjustments linked to the lingering effects of inflation. Yoghurt and sour milk products are traditionally popular amongst

Yoghurt and sour milk products in Sweden are seeing a marginal decline in terms of retail volume sales in 2024, prompting players to focus more on driving value sales. However, the overall category is struggling with retail current value sales as they fall faster than volume sales and at an accelerated rate compared to 2023. Players are thus investing in health and wellness add-ons and superior flavour experiences to stay ahead of the competition. Natural products without additives remain a stro

Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable brands or cheaper alternatives to yoghurt. Brand owners are reacting by producing economy options in sm

Yoghurt and sour milk products remains in a small negative retail volume slump in 2024, while value sales are better supported by high prices. Sour milk products is showing a stronger performance than yoghurt, in both value and volume terms, with even volume in positive figures for sour milk products.

The substantial price increases towards the end of the review period have led to a decline in the volume sales of yoghurt and sour milk products in Serbia in 2024. As consumers focus primarily on purchasing essential items, they are increasingly seeking out the best prices, prompting retailers and producers to offer frequent discounts. Price reductions are available across all types of retail outlets, yet convenience has also become a critical factor in purchasing decisions. Consequently, consum

In 2024, retail volume sales of yoghurt and sour milk products in Malaysia are projected to decrease even faster than in 2023. With sour milk products remaining negligible, yoghurt is bearing the weight of the category. Importantly, the increase in the average retail current unit price is projected to reach double-digits in 2024, well above the rises experienced in previous years of the review period. The spike in the average retail current unit price is expected to be reflected in a fast declin