In 2025, retail value sales rose robustly for yoghurt and sour milk products in India. Demand has remained steady, supported by traditional consumption habits, health-conscious behaviour, climatic conditions and persistent innovation by both legacy and emerging brands. Traditionally viewed as refreshing, digestive and cooling, yoghurt and sour milk products enjoy heightened relevance during India’s intense summer seasons, with humid conditions and heatwaves across northern and western regions dr

Value sales of yoghurt and sour milk products increased in Mexico in 2025. Although overall retail demand continued to grow, volume sales of drinking yoghurt, the leading format in the category, struggled to fully recover following the pandemic. Yoghurt remains a convenient and widely available product, suitable for consumption at breakfast, as a snack, or dessert. Drinking yoghurt, in particular, is appreciated by busy consumers for its portability and nutritional value. As Mexicans resume thei

Yoghurt and sour milk products in South Africa is projected to register double-digit growth in retail current value sales over 2025. Growth is boosted by inflationary pressure on prices, but also a strong rebound in retail volume sales. This performance is driven by the status of these products as essential staples of the South African diet. Yoghurt, led by flavoured yoghurt, is the bigger category, with sour milk products, locally known as maas, set to continue to post the highest retail volume

Yoghurt and sour milk products in Nigeria is expected to register double-digit percentage current value growth in 2025 and also healthy volume growth. This is in spite of inflation remaining high. However, inflation is more stable and 2025 sees a recovery from declining volume sales the previous year. Yoghurt is benefitting from increasing interest from consumers seeking nutritious drinks and snacks. There also continues to be further expansion in branded offerings, rather than unpackaged offer

The market for yoghurt and sour milk products in Morocco is anticipated to experience modest growth in current value terms in 2025, despite ongoing economic challenges and declining disposable incomes. Volume sales of yoghurt are expected to see a slight upturn, following the flat performance of the previous two years. To sustain demand, manufacturers have employed various strategies, including intensive price promotions. For example, bulk multipacks, such as Chergui’s 16-unit packs, offer consu

Yoghurt and sour milk products in Vietnam is projected to register further fast retail current value sales growth over 2025. In general, Vietnam’s dairy industry is experiencing a strong rebound in 2025, driven by a recovering economy and renewed consumer interest in health-orientated products. Following a slowdown in 2023 and 2024, the country posted strong GDP growth in the first half of 2025; the highest rise since 2011. This economic upswing has encouraged players to invest in research and d

Yoghurt and sour milk products in Thailand enjoys modest growth in 2025, due to the strong consumer preference for these healthier products and the widespread popularity of drinking yoghurt. Thais consume yoghurts as a way to boost one’s immune system with probiotics, strengthening bones and teeth through calcium. Indeed, yoghurt is often preferred to milk as its more enjoyable to eat. As a staple product in many Thai diets, industry players have adopted clearer labelling to better communicate t

Current value sales of yoghurt and milk products continued rising in 2025. Plain yoghurt, in particular, has experienced increased popularity in recent years, largely driven by the pandemic, which heightened consumer awareness of its health benefits. The arrival of various dairy companies has quickly led to plain yoghurt becoming a regular part of Taiwanese diets. As a result, the demand for plain yoghurt has shifted away from large, family-sized purchases in supermarkets towards single-serving

Yoghurt and sour milk products in the Philippines is expected to see another year of strong, double-digit growth in retail current value sales terms in 2025. This performance is being driven by the strength of the key drinking yoghurt category, which continues to account for the overwhelming majority of retail value sales of yoghurt and sour milk products in the market.

Yoghurt and sour milk products is seeing positive growth in both value and volume terms in Croatia in 2025, with value growth slightly stronger compared to 2024, and volume relatively stable albeit at a slightly lower rate of growth compared to the previous year. Both yoghurt and sour milk products are seeing similar growth, with yoghurt slightly higher than sour milk products, and with yoghurt also being a larger category.

Overall, sales of yoghurt have seen moderate growth in current retail value terms in 2025. However, retail volume growth is only expected to be seen in the plain and flavoured yoghurt categories in 2025. In contrast, the drinking yoghurt category is expected to see another year of decline in 2025, continuing the pattern seen throughout the review period. Sales of drinking yoghurt in Singapore have traditionally been focused on children. Therefore, given that Singapore’s birthrate has reached rec

In 2025, value growth of yoghurt and sour milk products in Germany was mainly due to price increases. Although major price increases occurred during 2022 and 2023, prices still remain high encouraging many consumers to look for promotions. Many consumers have also chosen private label products over branded options. Whilst organic products remain popular, organic private label is considered an affordable option for consumers. Overall, the growth of private label reflects ongoing price sensitivity

Yoghurt and sour milk products in New Zealand experienced steady growth in 2025. However, much of this increase is attributed to unit price inflation amid rising dairy prices. Yoghurt enjoys a positive market perception as a healthy snacking option, valued for its high protein content and probiotics. Another key advantage is that yoghurt is produced naturally, with plain or unflavoured varieties typically containing only a few ingredients, free from additives or flavourings.

Value sales of yoghurt and sour milk products in Hong Kong continue to rise robustly in 2025, reflecting an increasing consumer focus on health and wellness. This trend is particularly driven by a growing emphasis on probiotics and digestive health. Since the pandemic, there has been a significant shift in consumer awareness, as many individuals have become more informed about the benefits of probiotics and their role in promoting gut health.

Retail volume sales of yoghurt and sour milk products are set to grow in current terms in the United Arab Emirates in 2025. The category continues to experience robust growth, driven by heightened health and wellness awareness and a wave of innovative product developments. Meliha Dairy launched Meliha Laban in January 2025 following the successful debut of Meliha Milk in August 2024. The brand’s focus on A2A2 protein-rich formulations aligns with consumer demand for digestion-friendly and nutrie

US consumers continue to show growing interest in health and wellness, particularly with regard to gut health, healthy diets, and weight management, all of which has helped to drive value and volume growth in yoghurt and sour milk products in 2025, albeit at a slower rate than in 2024. Plain yoghurt and sour milk products have seen the most dynamic growth in retail volume terms as demand for high-protein, low-sugar, probiotic and prebiotic-rich options has expanded beyond fitness enthusiasts and

In 2025, retail current value sales of yoghurt and sour milk products in Slovenia are expected to rise healthily, with a slightly higher increase anticipated, compared with 2024. Growth is fostered by probiotic and high-protein offerings, notably kefir and fortified yoghurts. These products capitalise on rising health and wellness trends, with consumers seeking gut-friendly, functional dairy options that support active lifestyles.

Current value growth for yoghurt and sour milk products in North Macedonia in 2025 is expected to be slightly slower than in 2024, primarily because the post-pandemic spike in inflation has now largely receded. However, with reduced inflationary pressures creating more scope for price competition and boosting purchasing power, retail volume growth looks set to be up modestly on the previous year despite the long-term trend of population decline in the country. Given the increasing tendency of co

Yoghurt and sour milk products continues to show strong growth in Indonesia in 2025, driven entirely by yoghurt, and supported by rising consumer awareness, broader availability across retail channels and the introduction of more affordable products. As health consciousness increases, many consumers are actively seeking alternatives that offer functional benefits. Yoghurt fits this demand well, with its probiotic content supporting digestion and immunity, and its low-sugar variants appealing to

Value sales of yoghurt and sour milk products in Ukraine are expected to record doubledigit growth in 2025, supported by innovation across traditional and contemporary formats. Over the review period, the category has seen dynamic development in flavoured spoonable, drinking, and plain yoghurts. Innovations have extended to more traditional fermented products like kefir and ryazhenka, with companies such as Molochnyy Alliance introducing flavoured ryazhenka featuring cereals and fruit for added

Yoghurt and sour milk products has seen strong growth in value and volume terms in 2025. While inflation has softened prices within yoghurt and sour milk products have continued to rise which has boosted growth in current value terms. Nonetheless, despite seeing significant price increases, sales of yoghurt and sour milk products have also continued to see steady growth in retail volume terms in 2025. This is linked to the growing focus on health and wellness, with these products having various

In 2025, yoghurt and sour milk products in Malaysia experienced moderate growth, with retail value sales increasing by 4% to reach MYR877 million in current terms. Solely represented by yoghurt in the local market, the category's strong health positioning and expanding availability across both physical and online distribution channels continued to drive its performance. Urban households, in particular, showed a growing inclination towards incorporating yoghurt into their diets as a convenient an

Yoghurt and sour products is expected to register healthy current value and volume growth in Pakistan in 2025. Plain yoghurt continues to account for the majority of value and volume sales, though flavoured yoghurt is expected to register the highest growth in 2025. Flavours such as mango, strawberry and mixed berries are increasingly popular, especially among teenagers. There is also increasing offerings of dessert-type yoghurts, with flavours such as chocolate, vanilla custard, and caramel.

Value sales of yoghurt and sour milk products in Uzbekistan are experiencing a notable double-digit increase in 2025, with volume growth also strong and healthy. While sour milk products is seeing stronger value growth than yoghurt per se, both main categories are seeing a similar performance, in both healthy value and volume terms.