PROSPECTS AND OPPORTUNITIES
Ongoing positive growth due to baseline demand and health-focussed innovations
Sales of yoghurt and sour milk products are expected to maintain positive over the forecast period, with moderate value growth and marginal volume growth. This performance reflects baseline demand and is supported by evolving consumer preferences and innovation in the category.
Health and wellness trends prove to be powerful growth drivers
Health and wellness trends are powerful growth drivers in yoghurt and sour milk products, with consumers increasingly seeking functional benefits, clean labels, and products that support both physical and mental wellbeing.
Goat’s milk-based yoghurt and sour milk products expected to remain popular
Goat’s milk-based yoghurt and sour milk products are expected to remain popular over the forecast period. Current examples include organic strawberry yoghurt and a kefir from Capra Domestics, as well as Gabriel yoghurt.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Croatia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Croatia?
- How are products distributed in Yoghurt and Sour Milk Products in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Croatia - Category analysis
KEY DATA FINDINGS
Yoghurt and sour milk products maintains positive value and volume sales, thanks to rising popularity of health-focussed options
Dukat maintains lead, while Vindija benefits from health-focussed product launches
Supermarkets remain the most popular outlets for yoghurt and sour milk products
Ongoing positive growth due to baseline demand and health-focussed innovations
Health and wellness trends prove to be powerful growth drivers
Goat’s milk-based yoghurt and sour milk products expected to remain popular
Dairy Products and Alternatives in Croatia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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