PROSPECTS AND OPPORTUNITIES
Value sales are set to grow amidst intense competition and maturity
Value sales of yoghurt and sour milk products are expected to increase over the forecast period, despite the category facing maturity and strong competition, particularly from quark. To counter these challenges, market players are focusing on enhancing value sales through added product attributes.
Flavour innovation and functional health benefits will shape product development
Unique flavour experiences, health and wellness attributes, and the use of all-natural and locally sourced ingredients will remain key to product development over the forecast period. Launches featuring reduced fat and no added sugar are expected to continue gaining traction.
Sustainability and climate efficiency are expected to be key over the forecast period
Improving sustainability throughout the entire product life cycle is set to be a defining trend in Sweden over the forecast period. Increased emphasis will be placed on animal welfare, sustainable farming and sourcing practices, alongside greater use of renewable energy and reductions in landfill waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Sweden?
- Which are the leading brands in Yoghurt and Sour Milk Products in Sweden?
- How are products distributed in Yoghurt and Sour Milk Products in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Sweden - Category analysis
KEY DATA FINDINGS
Yoghurt drives growth while maturity challenges sour milk products in 2025
Arla Foods AB maintains its leadership in yoghurt and sour milk while O Kavli AS records strong growth
Supermarkets lead yoghurt and sour milk distribution, while warehouse clubs record growth
Value sales are set to grow amidst intense competition and maturity
Flavour innovation and functional health benefits will shape product development
Sustainability and climate efficiency are expected to be key over the forecast period
Dairy Products and Alternatives in Sweden - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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