PROSPECTS AND OPPORTUNITIES
Continued strong momentum supported by health positioning and expanding usage occasions
The robust, upper single-digit value growth recorded over the review period is expected to continue across the forecast horizon. Volume consumption is projected to rise at a faster pace than overall population growth, reflecting the ongoing strength of the health and wellness trend and the expansion of yoghurt and sour milk products into a broader range of consumption occasions.
Innovation in marketing and merchandising to address evolving consumer needs
Canada’s ageing population presents a growing opportunity for yoghurt positioned as a convenient delivery vehicle for digestive health benefits. This aligns with wider consumer interest in functional foods that support gut health, protein intake, reduced sugar consumption and clean-label formulations.
Sugar reduction remains a priority as regulatory exemptions protect category growth
Canadian consumers’ long-standing aversion to sugar continues to influence purchasing decisions, driving manufacturers to reformulate products with less sugar and expand “reduced-sugar” and “no-sugar-added” options. This trend is set to remain central to innovation pipelines as shoppers increasingly adopt a holistic approach to health and wellness, with many actively seeking to reduce their overall sugar intake.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Canada?
- Which are the leading brands in Yoghurt and Sour Milk Products in Canada?
- How are products distributed in Yoghurt and Sour Milk Products in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Canada - Category analysis
KEY DATA FINDINGS
Value growth supported by health positioning and expanding usage occasions
Category shake-up as General Mills exits yoghurt
E-commerce penetration rises alongside gains for discounters
Continued strong momentum supported by health positioning and expanding usage occasions
Innovation in marketing and merchandising to address evolving consumer needs
Sugar reduction remains a priority as regulatory exemptions protect category growth
Dairy Products and Alternatives in Canada - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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