PROSPECTS AND OPPORTUNITIES
Positive outlook for yoghurt and sour milk products
Sales of yoghurt and sour milk products are expected to rise over the forecast period overall. With consumers increasingly turning to healthier options, demand for yogurt is expected to rise in Kenya.
Health and wellness trends are set to be play a pivotal role
New product developments will continue to embrace health and wellness trends, and this should drive stronger growth over the forecast period. Rising health concerns will bring more consumers into the category.
Sustainability concerns will shape new product development
Kenya’s dairy industry is transforming through sustainable consumption and production practices. Indeed, sustainability is anticipated to a primary factor influencing yoghurt purchases among Kenyans over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Kenya?
- Which are the leading brands in Yoghurt and Sour Milk Products in Kenya?
- How are products distributed in Yoghurt and Sour Milk Products in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Kenya - Category analysis
KEY DATA FINDINGS
Fierce competition as new yoghurt variants are rolled out
Brookside Dairy Ltd bolsters its position in the category
Small local grocers retain strong position in yoghurt and sour milk products
Positive outlook for yoghurt and sour milk products
Health and wellness trends are set to be play a pivotal role
Sustainability concerns will shape new product development
Dairy Products and Alternatives in Kenya - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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