PROSPECTS AND OPPORTUNITIES
Growing health awareness will continue to drive sales of yoghurt
Sales of yoghurt and sour milk products are expected to rise over the forecast period overall, supported by sustained interest in their nutritional benefits. Consumers will remain attracted to these products for their high protein and calcium content, with health-conscious shoppers favouring options such as plain Greek yoghurt with no preservatives, like those offered by the Member’s Selection brand.
Gut health will continue to grow in importance
Higher-income consumers are becoming increasingly aware of the role of gut health in overall wellbeing, which will help drive demand for fermented dairy products such as kefir. However, this audience is also discerning, preferring simple ingredient lists and products free from artificial additives or preservatives.
Volume presentations will remain a key value driver
Large-format packaging will remain important for consumers who regularly consume yoghurt, particularly those who eat it daily for breakfast. Bulk presentations allow households to economise while maintaining a steady supply of their preferred product.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Guatemala?
- Which are the leading brands in Yoghurt and Sour Milk Products in Guatemala?
- How are products distributed in Yoghurt and Sour Milk Products in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Guatemala - Category analysis
KEY DATA FINDINGS
Yoghurt increasingly targets younger consumers
Danone Groupe leads with a wide variety of format options
Supermarkets remain the leading distribution channel
Growing health awareness will continue to drive sales of yoghurt
Gut health will continue to grow in importance
Volume presentations will remain a key value driver
Dairy Products and Alternatives in Guatemala - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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