PROSPECTS AND OPPORTUNITIES
Bright outlook ahead for yoghurt and sour milk
Despite high inflation and the difficult economic situation in Tunisia, yoghurt and sour milk products is predicted to witness steady growth over the forecast period. The competitive landscape is dominated by locally produced brands who provide high quality products at affordable prices, which only adds to the attractiveness of these products.
Health awareness will drive consumer interest in this category
Health awareness is rising in Tunisia, especially among middle- and upper-income consumers, as well as professionals who are becoming increasingly concerned with their self-image. This trend is expected to fuel yoghurt consumption in Tunisia, which is considered a staple in its plain format and a healthy on-the-go snack in flavoured or drinking format.
Innovation is central to maintaining growth momentum
Innovation is an ongoing sales driver in the yoghurt and sour milk category. Companies will continue to focus on new tastes and attractive packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Tunisia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Tunisia?
- How are products distributed in Yoghurt and Sour Milk Products in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Tunisia - Category analysis
KEY DATA FINDINGS
Yoghurt and sour milk is a popular option in Tunisia
Enduring success for Société Tunisienne d'Industrie Alimentaire STIAL
Small local grocers lose retail value share to the modern channel
Bright outlook ahead for yoghurt and sour milk
Health awareness will drive consumer interest in this category
Innovation is central to maintaining growth momentum
Dairy Products and Alternatives in Tunisia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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