PROSPECTS AND OPPORTUNITIES
Growth is expected to remain positive for yoghurt and sour milk products, despite ongoing price pressures
Sales of yoghurt and sour milk products are expected to rise over the forecast period overall, supported by the products continued popularity in the Israeli diet. However, persistent price increases, already evident in 2025 and anticipated to continue, are likely to force many consumers to reduce their consumption or opt for more affordable options.
Wellbeing and indulgence are set to shape the future of yoghurt and sour milk products
Gut health and digestive wellness are set to remain key drivers of yoghurt sales over the forecast period, as consumers increasingly seek products that support a healthy digestive tract and help maintain gut flora, often compromised by modern lifestyles and imbalanced diets. Drinking yoghurts such as Actimel and traditional products like Leben are expected to retain strong appeal due to their perceived benefits in aiding digestion and reducing bloating.
Plant-based momentum is expected to threaten growth for traditional yoghurt
Despite solid projected growth, dairy-based yoghurt sales are expected to face increasing pressure from the rise of plant-based alternatives, which are gaining significant traction in Israel. Plant-based yoghurts are perceived as healthier and more sustainable, and their growing popularity is likely to cannibalise some of the gains made by traditional dairy products.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Israel?
- Which are the leading brands in Yoghurt and Sour Milk Products in Israel?
- How are products distributed in Yoghurt and Sour Milk Products in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Israel - Category analysis
KEY DATA FINDINGS
Positive growth is driven by the health and wellness benefits of yoghurt and sour milk products
Strauss Group Limited retains its lead, but share is lost to Tnuva Food Industries
Discounters lead while retail e-commerce gains ground during 2025
Growth is expected to remain positive for yoghurt and sour milk products, despite ongoing price pressures
Wellbeing and indulgence are set to shape the future of yoghurt and sour milk products
Plant-based momentum is expected to threaten growth for traditional yoghurt
Dairy Products and Alternatives in Israel - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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