PROSPECTS AND OPPORTUNITIES
Sales set to benefit from increasing focus on healthy living
Looking ahead, the yoghurt and sour milk products category in Turkey is expected to maintain robust growth throughout the forecast period, supported by evolving consumer lifestyles and sustained interest in gut health. Rising health awareness, an ageing population, and the increasing prevalence of digestive issues are expected to drive continuous demand for probiotic-enriched foods.
Health and wellness set to inform demand and drive new product development
Yoghurt and sour milk products is undergoing a significant transformation in Turkey, driven by rising health and wellness awareness. Consumers are increasingly seeking functional dairy options that offer tangible health benefits beyond basic nutrition.
Innovation set to play a key role in driving competition
Innovation is increasingly becoming a strategic focus for both established dairy brands and emerging players within yoghurt and sour milk products. As consumers demand more diverse, functional, and convenient options, manufacturers are investing in new product development to differentiate themselves in a highly competitive market.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Turkey?
- Which are the leading brands in Yoghurt and Sour Milk Products in Turkey?
- How are products distributed in Yoghurt and Sour Milk Products in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Turkey - Category analysis
KEY DATA FINDINGS
Yoghurt and sour milk products benefiting from healthy image
Sütas remains the leading brand manufacturer while SEK sees standout performance
Discounters increase their dominance thanks to strong value positioning
Sales set to benefit from increasing focus on healthy living
Health and wellness set to inform demand and drive new product development
Innovation set to play a key role in driving competition
Dairy Products and Alternatives in Turkey - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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