PROSPECTS AND OPPORTUNITIES
Rising demand for functional products
Consumers with higher purchasing power are increasingly seeking products that offer greater functional value. In their pursuit of overall well-being, yoghurt stands out due to its beneficial properties, particularly its probiotic content, which continues to attract a growing number of health-conscious consumers.
Plain yoghurt as a healthy alternative to cream and a nutritious snack
Plain yoghurt is expected to be the most dynamic category in retail volume terms within yoghurt and sour milk products over the forecast period. The health and wellness trend is increasing the popularity of using plain yoghurt in cooking, as a healthier and nutritive alternative to cream.
Drinking yoghurt benefits from its low price
Although there has been significant innovation in terms of flavours and the functional benefits of yoghurt in Uruguay, mainstream consumption still largely centres around basic, low-cost varieties. In line with this trend, drinking yoghurt, the most affordable yoghurt option, may continue to grow, potentially taking volume from traditional drinking milk products, such as fresh milk, and appealing to lower-income consumers in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Uruguay?
- Which are the leading brands in Yoghurt and Sour Milk Products in Uruguay?
- How are products distributed in Yoghurt and Sour Milk Products in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Uruguay - Category analysis
KEY DATA FINDINGS
Growth supported by price increases below cost levels
Conaprole’s leadership may weaken as Danone grows
Supermarkets gain ground, acquiring mom and pop stores
Rising demand for functional products
Plain yoghurt as a healthy alternative to cream and a nutritious snack
Drinking yoghurt benefits from its low price
Dairy Products and Alternatives in Uruguay - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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