PROSPECTS AND OPPORTUNITIES
Players to focus on most lucrative products and rationalise portfolios
Towards the end of the review period, yoghurt and sour milk products witnessed the development of innovative flavours and packaging, in addition to ranges that focused on health benefits, functional drinks, as well as those targeting consumers with diet restrictions such as lactose intolerance or lower sugar or fat content.
Yoghurt can add value through offer of more functional options
Yoghurt is usually perceived as healthy in Mexico due to its digestive benefits, as well as incorporating additional ingredients such as fruits or nuts. However, the country’s labelling regulation is impacting dairy as a whole because of the levels of added sugar and fat that many products contain.
Innovative marketing will be a must for differentiation
The dairy industry is being challenged by rising health concerns, environmental impact and the new regulations from black seals on packaging labels. At the same time, it faces pressure from increasing costs and leading players have already deployed a rationalisation strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Mexico?
- Which are the leading brands in Yoghurt and Sour Milk Products in Mexico?
- How are products distributed in Yoghurt and Sour Milk Products in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Mexico - Category analysis
KEY DATA FINDINGS
Drinking yoghurt struggles to recover post-pandemic
Health concerns and black seals impact category
Partnerships help create new interest in yoghurt
Players to focus on most lucrative products and rationalise portfolios
Yoghurt can add value through offer of more functional options
Innovative marketing will be a must for differentiation
Dairy Products and Alternatives in Mexico - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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