PROSPECTS AND OPPORTUNITIES
Yoghurt and sour milk products are expected to record growth despite regulatory challenges
Sales of yoghurt and sour milk products in Mexico are expected to rise overall throughout the forecast period. Towards the end of the review period, innovation was evident through the introduction of new flavours, packaging formats, and product ranges targeting health benefits and dietary restrictions such as lactose intolerance or reduced sugar and fat content.
Sugar reduction, high protein options and probiotics may increase notably across the forecast period
Yoghurt is generally perceived as a healthy choice in Mexico due to its digestive benefits and the inclusion of added ingredients such as fruits or nuts. However, national labelling regulations are impacting the dairy sector as a whole, highlighting the levels of added sugar and fat present in many products.
Marketing and innovation will be key to helping dairy brands stand out during rising health and environmental pressures
The dairy industry is under pressure from growing health concerns, increased scrutiny over its environmental impact, and new regulations, such as the black seals on packaging labels. Simultaneously, rising production costs are challenging profitability, prompting leading players to adopt rationalisation strategies to streamline portfolios and focus on core offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Mexico?
- Which are the leading brands in Yoghurt and Sour Milk Products in Mexico?
- How are products distributed in Yoghurt and Sour Milk Products in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Mexico - Category analysis
KEY DATA FINDINGS
Yoghurt drives value growth as plant-based alternatives gain ground in Mexico
Grupo Lala maintains its leadership in yoghurt while Yakult drives innovation through functional health claims
Retail e-commerce sales continue to rise in 2025, driven by main retailers
Yoghurt and sour milk products are expected to record growth despite regulatory challenges
Sugar reduction, high protein options and probiotics may increase notably across the forecast period
Marketing and innovation will be key to helping dairy brands stand out during rising health and environmental pressures
Dairy Products and Alternatives in Mexico - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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