PROSPECTS AND OPPORTUNITIES
Healthy eating trends and a stable economy bode well for yoghurt
Sales of yoghurt and sour milk products in Brazil are set to increase steadily through the forecast period to 2030, fuelled by a combination of favourable macroeconomic projections, resilient consumer behaviours, and local market dynamics that prioritise health and convenience. Brazil's economy is expected to maintain moderate growth with rising disposable incomes in urban areas, driven by stable GDP expansion in agribusiness, which should support sales of yoghurt and sour milk products.
Innovation will remain central to the category
Health and wellness developments should propel category growth in Brazil through 2030, with consumers increasingly seeking functional benefits like probiotics for gut health and immunity support amid rising awareness of digestive wellness post-pandemic. Brands are fortifying products with live cultures, prebiotics, and vitamins to address common issues like bloating and irregular digestion, particularly among urban women and families.
Yoghurt innovation leaning towards ‘food as medicine’ concept
As protein functionality takes root in Brazil's yoghurt category and spreads to everyday foods like snacks and beverages, manufacturers are racing to incorporate novel additives—such as added creatine, collagen, adaptogens, or nootropics—to stand out on crowded shelves and capture premium pricing. This evolution mirrors a long-term health and wellness wave sweeping dairy aisles, where consumers no longer settle for bland, utilitarian products to meet basic nutritional needs or rely on separate supplements for vitamins, minerals, and macros.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Brazil?
- Which are the leading brands in Yoghurt and Sour Milk Products in Brazil?
- How are products distributed in Yoghurt and Sour Milk Products in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Brazil - Category analysis
KEY DATA FINDINGS
Yoghurt increasingly seen as a healthy indulgence suitable for convenient snacking
Danone leads with extensive portfolio and health and wellness alignment
Supermarkets benefit from extensive refrigeration aisles and high bargain power
Healthy eating trends and a stable economy bode well for yoghurt
Innovation will remain central to the category
Yoghurt innovation leaning towards ‘food as medicine’ concept
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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