PROSPECTS AND OPPORTUNITIES
Demand for packaged products will continue to gain momentum
Yoghurt and sour milk products in India is expected to maintain double-digit retail current value growth rates throughout the forecast period, with strong increases anticipated across all categories. These products have long been very popular amongst Indian households, and these products are traditionally made by consumers at home.
Demand will remain strong owing to hot summers and access to refrigeration
A large part of India has hot summers, and every year the duration and intensity of the summer season has been increasing, which is expected to continue to drive demand for yoghurt and sour milk products. Furthermore, in the country these are amongst the most affordable products that are good at beating the summer heat, and demand for these products is therefore expected to increase during the forecast period.
Flavoured yoghurt expected to witness strong growth in India
While so far remaining a niche category, demand for flavoured yoghurt has been on the rise, and this category is also expected to see the fastest growth within yoghurt and sour milk products in the forecast period, as consumers’ standard of living is improving. Flavoured yoghurt is significantly more expensive than plain yoghurt and sour milk products, and with increasing incomes amongst consumers, especially in urban areas, demand for these products is likely to continue to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in India?
- Which are the leading brands in Yoghurt and Sour Milk Products in India?
- How are products distributed in Yoghurt and Sour Milk Products in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in India - Category analysis
KEY DATA FINDINGS
Strong summer season aids growth of yoghurt and sour milk products in 2024
Amul and Nandini retain the top two positions
Modern grocery retailers and e-commerce gain prominence
Demand for packaged products will continue to gain momentum
Demand will remain strong owing to hot summers and access to refrigeration
Flavoured yoghurt expected to witness strong growth in India
Dairy Products and Alternatives in India - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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