PROSPECTS AND OPPORTUNITIES
Health awareness and lifestyle changes to support steady growth
Retail sales of yoghurt and sour milk products in Saudi Arabia are set to record a current value CAGR of 8% (2025 constant value CAGR of 6%) over the forecast period, reaching SAR7.4 billion.
Wellbeing and functionality will shape future innovation
The rising demand for better-for-you dairy products is expected to significantly shape product development in yoghurt and sour milk products in Saudi Arabia over the forecast period. Local consumers will increasingly seek options that offer functional benefits such as probiotics, high protein content, and reduced sugar.
Sustainability and local sourcing expected to gain momentum
Sustainability concerns are set to become increasingly prominent among both consumers and producers in Saudi Arabia over the forecast period. As awareness of environmental impact grows, there will be a greater emphasis on local sourcing, reduced packaging waste, and energy-efficient production processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Saudi Arabia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Saudi Arabia?
- How are products distributed in Yoghurt and Sour Milk Products in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Growth supported by evolving lifestyles, innovation and expanding functionality
Almarai retains dominance, while Al Safi Danone strengthens offer through portfolio expansion
Modern grocery remains dominant while e-commerce gains ground
Health awareness and lifestyle changes to support steady growth
Wellbeing and functionality will shape future innovation
Sustainability and local sourcing expected to gain momentum
Dairy Products and Alternatives in Saudi Arabia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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