PROSPECTS AND OPPORTUNITIES
The category is set to continue its evolution backed by healthy growth projections
Yogurt and sour milk products in Serbia will likely continue to see steady growth over the forecast period, supported by recipe innovations, health-focused demand, and smarter packaging solutions. Producers will introduce more products with added vitamins, micronutrients, and exotic flavours, aiming to deliver greater value and to stand out in an increasingly competitive market.
Health and wellness will be big focus of new product development and marketing
The health and wellness trend is expected to inform marketing, innovations and new product development within yoghurt and sour milk products over the forecast period. Healthier options are expected to appear in both yoghurt and sour milk products as players look to respond to the growing consumer demand for health and wellness.
Private label set to come to the fore as demand grows
Leading local players such as category leader Imlek are expected to face growing competition from private label over the forecast period. The assortment of private label products within yoghurt and sour milk products is expected to expand given the success of private label in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Serbia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Serbia?
- How are products distributed in Yoghurt and Sour Milk Products in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Serbia - Category analysis
KEY DATA FINDINGS
Yoghurt a hotbed of activity as demand continues to grow
Imlek leads but private label continues to gain ground
Small local grocers lead but lose share to modern retail channels and e-commerce
The category is set to continue its evolution backed by healthy growth projections
Health and wellness will be big focus of new product development and marketing
Private label set to come to the fore as demand grows
Dairy Products and Alternatives in Serbia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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