PROSPECTS AND OPPORTUNITIES
Growth to continue, led by drinking and flavoured yoghurt
Sales of yoghurt and sour milk products are expected to remain positive over the forecast period, with most categories posting both value and volume growth, except for plain yoghurt, where maturity and rising competition from plant-based alternatives will constrain demand. Retail prices are projected to stabilise somewhat as competitive pressure intensifies and private label penetration strengthens, narrowing the gap between value and volume growth rates.
High-protein and lactose-free yoghurt to strengthen health and wellness positioning
The strong health and wellness trend will remain a key driver of category innovation, with high-protein and lactose-free yoghurt products gaining further traction among health-conscious consumers, fitness enthusiasts, and individuals following specialised diets. Domestic brands such as Dimitar Madjarov and Bor Chvor have expanded their ranges to include a broad assortment of high-protein yoghurt options, appealing to consumers seeking enhanced nutritional profiles without artificial protein fortification.
Protected designation status and scientific research to bolster category image
The official registration of Bulgarian yoghurt (kiselo mljako) as a Protected Geographical Indication (PGI) in the EU is expected to strengthen the category’s positioning by ensuring that products bearing the PDO logo meet strict origin and quality standards. However, greater consumer education will be essential to fully leverage this status, as awareness of the differences between PDO-certified yoghurt and standard offerings remains limited.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Bulgaria?
- Which are the leading brands in Yoghurt and Sour Milk Products in Bulgaria?
- How are products distributed in Yoghurt and Sour Milk Products in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Bulgaria - Category analysis
KEY DATA FINDINGS
Price growth and stable demand support positive category performance
Fragmented competitive landscape with strong regional brands and private label growth
Traditional retail dominates but e-commerce and discounters gain traction
Growth to continue, led by drinking and flavoured yoghurt
High-protein and lactose-free yoghurt to strengthen health and wellness positioning
Protected designation status and scientific research to bolster category image
Dairy Products and Alternatives in Bulgaria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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