PROSPECTS AND OPPORTUNITIES
Challenges include declining population and competition from other health foods
Retail value sales of yoghurt and sour drinks are expected to rise in current terms over the forecast period, but to fall at constant 2025 prices and in volume terms. Considering the future population estimates for Japan, the shrinkage of the packaged food market is inevitable and not just limited to yoghurt and sour milk products.
Positive impact of functional products and an ageing population
Manufacturers are increasingly looking to respond to the health and wellness trend and tap into rising demand for healthy food with added-value products offering functional benefits. For example, Meiji launched Meiji W Skincare Yoghurt, a drinking yoghurt product, as a FFC (Foods with Function Claims)-labelled product, with two reported functions: “helps protect the skin from UV rays” and “helps maintain skin moisture and alleviate dry skin.
Increasing emphasis on sustainability
While environmental awareness is rising in Japan, the purchasing decisions of local consumers are significantly less influenced by sustainability concerns than their counterparts around the world. Nonetheless, manufacturers are working to develop more eco-friendly processes, products and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Japan?
- Which are the leading brands in Yoghurt and Sour Milk Products in Japan?
- How are products distributed in Yoghurt and Sour Milk Products in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Japan - Category analysis
KEY DATA FINDINGS
Retail value sales rise due to unit price increase
Yakult Honsha Co Ltd leads
Health and beauty specialists expanding
Challenges include declining population and competition from other health foods
Positive impact of functional products and an ageing population
Increasing emphasis on sustainability
Dairy Products and Alternatives in Japan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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