PROSPECTS AND OPPORTUNITIES
Rising unit prices to impact the category
A steady rise in volume and value sales of yoghurt and sour milk products can be expected over the forecast period, amid relatively stable demand for these products. Sour milk products is considered a staple item, whilst yoghurt remains a popular indulgence.
Premium lines to support value growth
An increasing number of consumers prefer yogurts with added functional benefits, such as higher protein content and enrichment with probiotics to support gut health. Additionally, more attention is being paid to the naturalness and organic origin of products, as buyers seek to reduce their intake of artificial additives and preservatives.
Legislative regulations are set to raise local product quality standards
In the yoghurt and sour milk products category in Kazakhstan, legislative regulations are being strengthened to improve product quality and safety. New labelling and certification requirements oblige manufacturers to provide greater transparency and accurate information about the product composition, which enhances consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Kazakhstan?
- Which are the leading brands in Yoghurt and Sour Milk Products in Kazakhstan?
- How are products distributed in Yoghurt and Sour Milk Products in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Kazakhstan - Category analysis
KEY DATA FINDINGS
Sour milk and plain yoghurt drive category growth
Food Master AO holds a strong position
Supermarkets attract consumers with broad choice and promotional deals
Rising unit prices to impact the category
Premium lines to support value growth
Legislative regulations are set to raise local product quality standards
Dairy Products and Alternatives in Kazakhstan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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