PROSPECTS AND OPPORTUNITIES
Positive and relatively stable sales expected to continue, thanks to healthy image of key products
Sales of yoghurt and sour milk products will remain positive and relatively stable over the forecast period. This trajectory will be supported by ongoing consumer demand for better nutrition, as sour milk products are perceived as a good source of probiotics, while whey-based drinks and plain yoghurt are seen as a good source of protein.
Health and wellness trends will be the major drivers of the category over the coming years
Health and wellness trends will be the major drivers of the category over the coming years, with a focus on products such as plain yoghurt, whey drinks, and kefir. All these products are perceived as a part of healthier nutrition.
Local producers set to maintain their lead
Yoghurt and sour milk products will continue to be dominated by local producers in the foreseeable future. The clear leader, Tukuma Piens with its Baltais brand, will maintain its top spot due to its longstanding reputation of providing high-quality goods at an affordable price.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Latvia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Latvia?
- How are products distributed in Yoghurt and Sour Milk Products in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Latvia - Category analysis
KEY DATA FINDINGS
Sales remain positive thanks to healthy image of such products, especially sour milk products
Tukuma Piens maintains its lead thanks to popularity of Baltais brand
Supermarkets maintain strong relevance for sales of yoghurt and sour milk products
Positive and relatively stable sales expected to continue, thanks to healthy image of key products
Health and wellness trends will be the major drivers of the category over the coming years
Local producers set to maintain their lead
Dairy Products and Alternatives in Latvia - Industry Overview
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Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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