PROSPECTS AND OPPORTUNITIES
Category expansion will be driven by economic growth
Looking ahead, it is anticipated that yoghurt will sustain its recovery – predominantly driven by a combination of economic growth and easing inflation, which is expected to enhance consumers’ disposable incomes and thereby stimulate demand.
Plain yoghurt has solid growth potential in the years ahead
A discernible trend has emerged in Argentina, characterised by a growing inclination among consumers for healthier lifestyles, including the adoption of more balanced diets. In this context, plain yoghurt has the most promising prospects due to its comparatively healthier formulation relative to drinking or flavoured yoghurts.
New formulations set to reposition yoghurt as a healthy dairy product
Historically, yoghurt has been regarded by local consumers as a notably healthy dairy product. However, following the introduction of mandatory black octagonal labels in 2022 – in accordance with new labelling legislation – consumers have become aware that many yoghurt products contain significant quantities of sugar, calories, or even sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Argentina?
- Which are the leading brands in Yoghurt and Sour Milk Products in Argentina?
- How are products distributed in Yoghurt and Sour Milk Products in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Argentina - Category analysis
KEY DATA FINDINGS
Yoghurt and sour milk products enjoys robust volume recovery in 2025
Danone Argentina is the dominant player, with broad portfolio of trusted brands
Small local grocers remains the key distribution panel for yoghurts in Argentina
Category expansion will be driven by economic growth
Plain yoghurt has solid growth potential in the years ahead
New formulations set to reposition yoghurt as a healthy dairy product
Dairy Products and Alternatives in Argentina - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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