PROSPECTS AND OPPORTUNITIES
Steady growth ahead
Retail value sales of yoghurt and sour milk products are expected to grow steadily over the forecast period. This growth will be supported by the category’s strong fit with evolving consumer habits, particularly the shift towards nutritious, high-value everyday food choices.
Health trends shaping category development
Health and wellness trends are strongly shaping the yoghurt and sour milk products category in Ireland. Consumers are increasingly choosing products with added health benefits, such as high-protein yoghurts, Greek yoghurt, and kefir, which support gut health and digestion.
Tighter regulations
Ireland is tightening the rules around sugar and packaging, so yoghurt pots must be easier to recycle and recipes need to have less added sugar. Many producers are switching to clear or paper pots and building more eco-friendly factories.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Ireland?
- Which are the leading brands in Yoghurt and Sour Milk Products in Ireland?
- How are products distributed in Yoghurt and Sour Milk Products in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Ireland - Category analysis
KEY DATA FINDINGS
Yoghurt benefits from healthy image
Yoplait leads competitive category
Supermarkets still dominant despite share fall
Steady growth ahead
Health trends shaping category development
Tighter regulations
Dairy Products and Alternatives in Ireland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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