PROSPECTS AND OPPORTUNITIES
Further constant value and volume growth over forecast period
Yoghurt will register further constant value and volume growth over the forecast period. Its convenience and perception as a nutritious snack will support value sales.
Yoghurt’s association with gut health supports value sales
Yoghurt and sour milk drinks is expected to benefit from growing awareness about the benefits of yoghurt, particularly in terms of the benefit of probiotics for gut health. With digestive issues increasingly common, manufacturers have an opportunity to increase interest among consumers by raising awareness of the health benefits of yoghurts through appropriate messaging.
Flavours and distribution key battleground
Manufacturers will also focus on launching products with more exotic fruit flavours. With yoghurt reaching maturity, players need to differentiate to stand out from the competition and more novel flavours will be a way to do this.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Nigeria?
- Which are the leading brands in Yoghurt and Sour Milk Products in Nigeria?
- How are products distributed in Yoghurt and Sour Milk Products in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Nigeria - Category analysis
KEY DATA FINDINGS
Healthy volume growth in 2025
Ranona holds on to tight lead, though competition hotting up
Small local grocers continue to dominate
Further constant value and volume growth over forecast period
Yoghurt’s association with gut health supports value sales
Flavours and distribution key battleground
Dairy Products and Alternatives in Nigeria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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