PROSPECTS AND OPPORTUNITIES
Indulgence aspect likely to hinder stronger performance
Over the forecast period, retail sales of yoghurt and sour milk products in Malaysia are expected to be fairly flat with a current value CAGR of 0%, to sit at MYR877 million, while retail volumes are predicted to decline. Some Malaysians increasingly view these dairy products, particularly flavoured and plain yoghurt, as non-essential or indulgent, and in an effort to economise, many are likely to reduce their consumption or avoid these products altogether, prioritising essential food and beverages instead.
Health and wellness aspect offers some growth opportunities
The health and wellness trend in Malaysia has the potential to influence demand for yoghurt and sour milk products over the forecast period. As consumers become increasingly aware of the health benefits associated with dairy products, including yoghurt - particularly those containing probiotics due to promoting immunity and gut health - volume decline could slow.
Rise in sugar tax likely to impact drinking yoghurt’s future development
The Malaysian government's implementation of a higher sugar tax, increasing from MYR0.40 to MYR0.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Malaysia?
- Which are the leading brands in Yoghurt and Sour Milk Products in Malaysia?
- How are products distributed in Yoghurt and Sour Milk Products in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Malaysia - Category analysis
KEY DATA FINDINGS
Drinking yoghurt continues to drive sales, favoured for its convenience and portability
Major players benefit from exit of Dutch Lady Milk Industries
Small local grocers and hypermarkets suited to different shopping occasions
Indulgence aspect likely to hinder stronger performance
Health and wellness aspect offers some growth opportunities
Rise in sugar tax likely to impact drinking yoghurt’s future development
Dairy Products and Alternatives in Malaysia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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