PROSPECTS AND OPPORTUNITIES
Positive growth is expected to be driven by health appeal and innovation
Sales of yoghurt and sour milk products in Switzerland are expected to continue rising over the forecast period, supported by an alignment with health trends, while providing a convenient snack option. Yoghurt and sour milk will continue to benefit from ongoing innovation in flavours, textures, and formats, catering to evolving consumer tastes and dietary preferences.
Product development is set to focus on health and wellness attributes
Health and wellness will continue to serve as key growth drivers for yoghurt and sour milk products over the forecast period. Swiss consumers are expected to increasingly prioritise products that offer functional health benefits, reflecting broader lifestyle and dietary shifts.
The premiumisation trend is set to drive growth as consumers seek functional, high-quality yoghurt products
Premiumisation is expected to remain a key trend within the yoghurt and sour milk products category over the forecast period. Swiss consumers have consistently demonstrated a willingness to pay more for products that offer functional benefits, high quality, and added health value, a trend that is likely to continue.
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Overview:
Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Yoghurt and Sour Milk Products in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Yoghurt and Sour Milk Products in Switzerland?
- Which are the leading brands in Yoghurt and Sour Milk Products in Switzerland?
- How are products distributed in Yoghurt and Sour Milk Products in Switzerland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Yoghurt and Sour Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Yoghurt and Sour Milk Products in Switzerland - Category analysis
KEY DATA FINDINGS
Value sales of yoghurt and sour milk products rise as digestive health trends drive demand
Migros Genossenschaftsbund eG leads while smaller, local players gain ground
Supermarkets maintain its lead, while retail e-commerce and discounters gain ground
Positive growth is expected to be driven by health appeal and innovation
Product development is set to focus on health and wellness attributes
The premiumisation trend is set to drive growth as consumers seek functional, high-quality yoghurt products
Dairy Products and Alternatives in Switzerland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Yoghurt and Sour Milk Products
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
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This report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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