Swiss consumers are attracted to the convenience and affordability of concentrates. Private label holds a prominent share of retail volume sales, reflecting the importance of price when buying these beverages.

RTD tea is gaining appeal in Switzerland as new brands launch with functional ingredients and lower/zero sugar content, providing an increasingly popular alternative to carbonates. Retailers and private label have a strong role in RTD tea, with Kult Ice Tea from Migros a firm favourite.

The stronger consumer focus on health and fitness has elevated the appeal of bottled water as a way to stay hydrated throughout the day and particularly whilst on-the-go. Higher prices led consumers to seek products with added-value, with many seeking functional variants especially in the carbonated sector.

Soft drinks recorded a flat performance in volume terms during 2025. Weaker demand in the on-trade was offset by a stronger performance in the retail channel. Health and wellness trends continue to shape purchasing behaviour, although taste remains key in some categories. Many consumers chose to reduce the quantity of soft drinks in favour of a quality offering with functional benefits, contributing to retail value growth.

RTD coffee enjoyed steady growth in 2025, with sales supported by modern lifestyles and the strong coffee culture in Switzerland. Brands are enticing consumers with healthier variants, such as lactose-free and reduced-sugar lines.

In Switzerland, healthier lifestyles and the more expensive price of carbonates is deterring consumers from these traditional soft drinks. Despite the health trend, taste and indulgence remain a key attraction with reduced-sugar options proving less popular for this reason.

Juice in Switzerland is a mature category with retailers holding a significant volume share of sales. Rising prices have dampened consumption in 2025, with shortages connected to droughts and other climate-related issues. Although it has a relatively healthy positioning, juice is facing strong competition from flavoured and functional water as well as RTD tea.

Energy drinks are showing robust growth in Switzerland as they meet the growing demands for functional beverages and offer a popular refreshment for nights out. Zero and reduced-sugar options are gaining traction as they present a healthier option.

Sports drinks in Switzerland witnessed stronger volume growth in 2025, supported by a notable rise in retail sales. Improved accessibility via grocery retailers is meeting the growing demand for sports drinks, which are consumed for hydration purposes, but also increasingly as a soft drink.

Coffee consumption remains strong in Switzerland, although demand has been hampered slightly by higher prices as cost of living pressures cause some restraint in 2025. Consumer demand for premium lines remained strong with heavier consumption of sustainable solutions, reflecting the broadly affluent consumer base in this country.

Over 2025, sales of other hot drinks in Switzerland continued to decline, driven by healthier diets and the reduction in sugar consumption. Consumption occasions are still heavily linked to indulgence occasions, but there is a growing preference for healthier alternatives, which is denting category performance.

Hot drinks in Switzerland registered a relatively strong performance in 2025, driven by premiumisation and the rising demand for healthier lines. Whilst consumer price sensitivity increased slightly, demand for hot drinks remained robust reflecting the staple consumption of coffee in particular. Swiss consumers were increasingly keen to buy higher quality products with sustainable credentials.

Tea in Switzerland posted steady growth in retail volume and value terms over 2025. Whilst consumption of black tea is steadily decreasing, consumers are shifting toward fruit and herbal teas, with speciality and premium tea offerings gaining appeal. These healthier tea options are being consumed as part of self-care rituals and to support wellbeing.

In 2025, breakfast cereals in Switzerland recorded value growth, primarily due rising prices associated with increased production and raw material costs. Despite a decline in traditional breakfast habits, demand for cereals remained strong, largely driven by the popularity of healthier options that offer functional benefits. In response to this trend, manufacturers developed convenient and nutritious formats that emphasise health, functionality, and ease of preparation.

In 2025, baked goods recorded stable value growth despite rising costs for raw materials, energy, and transportation. However, overall volume declined, particularly for cakes, pastries, and dessert mixes. Frozen baked goods and packaged flatbreads emerged as the fastest-growing categories, driven by convenience, health trends, and demand for ready-to-use products. Artisanal bakeries faced continued pressure from modern retail channels, while retail e-commerce grew rapidly but remained a niche ch

In 2025, value growth in rice, pasta and noodles in Switzerland was driven by the demand for convenience among busy lifestyles and an increasing focus on health-conscious eating. Noodles led value growth, followed by rice and pasta. Rice gained popularity due to its versatility, compatibility with plant-based diets, and growing interest in international cuisines. Chilled pasta and instant noodles also thrived, thanks to their perceived freshness, premium positioning, and bold, innovative flavour

Value sales of processed fruit and vegetables in Switzerland posted solid growth in 2025, primarily fuelled by the increasing demand for convenient, time-saving solutions that suit busy lifestyles. Shelf-stable beans emerged as a standout category, benefiting from their long shelf life, versatility in international cuisines, and alignment with plant-based diets. Frozen processed fruit and vegetables also performed strongly, supported by improved freezing technologies that preserve nutrients, fla

In 2025, the value sales of staple foods in Switzerland were primarily driven by convenience, health and wellness, and sustainability trends. Consumers increasingly sought time-saving and easy-to-prepare options such as frozen processed potatoes, instant noodles, and chilled processed meat, while also prioritising natural, preservative-free, and nutrient-rich products like muesli and granola, and plant-based alternatives. Sustainability and premiumisation reinforced differentiation, with demand

In 2025, value sales of processed meat, seafood, and alternatives to meat in Switzerland grew, driven by the combined influence of convenience and health-conscious consumer preferences. Chilled processed meat and frozen options performed well due to their practicality and longer shelf life, while meat and seafood substitutes experienced strong growth thanks to its perceived nutritional and environmental benefits. Processed seafood also saw solid volume growth, supported by its health credentials

Sauces, dips and condiments in Switzerland registered steady value growth in 2025 as consumers sought products that enhance everyday meals quickly and easily. The category benefits from its ability to combine convenience with flavour creativity, allowing shoppers to elevate dishes with minimal effort. Health-driven innovation also supported growth, with launches highlighting reduced fat, natural ingredients and claims tailored to specific dietary needs such as lactose- or gluten-free. Rising dem

Edible oils in Switzerland continued to record positive value growth in 2025, supported by Swiss consumers’ increasing awareness of balanced nutrition and healthy cooking habits. Oils are perceived as a healthier alternative to animal-based fats such as butter, aligning closely with the national focus on wellbeing. Despite economic headwinds and persistently high production costs, edible oils remained an essential part of Swiss cooking culture, benefiting from their versatility and strong associ

Sweet spreads in Switzerland recorded solid value growth in 2025, reflecting their continued popularity in Swiss households. However, shifting health priorities led many consumers to limit their sugar and fat intake, prompting manufacturers to reformulate products and emphasise lighter, more natural options. The focus on “better-for-you” indulgence encouraged innovation in low-sugar and no-added-sugar spreads, while clean-label and preservative-free positioning gained traction. These development

Cooking ingredients and meals in Switzerland registered solid growth in 2025, supported by ongoing shifts in consumption habits and a focus on health and sustainability. Although the Swiss economy showed signs of slower expansion amid global uncertainty, consumer demand for quality, transparency, and convenience continued to shape the marketplace. Persistent geopolitical tensions and tariff adjustments have contributed to a cautious spending climate, yet households continue to prioritise food ca

Meals and soups in Switzerland recorded positive value growth in 2025, supported by consumers’ demand for convenience and time-saving meal solutions. Busy lifestyles and the rise of on-the-go consumption continued to underpin steady category development, while new product launches and evolving health priorities added further momentum. Manufacturers increasingly focused on premium, ethnic and vegan offerings, reflecting Swiss consumers’ growing interest in both quality and variety in their everyd