Coffee consumption remains strong in Switzerland, although demand has been hampered slightly by higher prices as cost of living pressures cause some restraint in 2025. Consumer demand for premium lines remained strong with heavier consumption of sustainable solutions, reflecting the broadly affluent consumer base in this country.

Over 2025, sales of other hot drinks in Switzerland continued to decline, driven by healthier diets and the reduction in sugar consumption. Consumption occasions are still heavily linked to indulgence occasions, but there is a growing preference for healthier alternatives, which is denting category performance.

Hot drinks in Switzerland registered a relatively strong performance in 2025, driven by premiumisation and the rising demand for healthier lines. Whilst consumer price sensitivity increased slightly, demand for hot drinks remained robust reflecting the staple consumption of coffee in particular. Swiss consumers were increasingly keen to buy higher quality products with sustainable credentials.

Tea in Switzerland posted steady growth in retail volume and value terms over 2025. Whilst consumption of black tea is steadily decreasing, consumers are shifting toward fruit and herbal teas, with speciality and premium tea offerings gaining appeal. These healthier tea options are being consumed as part of self-care rituals and to support wellbeing.

In 2025, breakfast cereals in Switzerland recorded value growth, primarily due rising prices associated with increased production and raw material costs. Despite a decline in traditional breakfast habits, demand for cereals remained strong, largely driven by the popularity of healthier options that offer functional benefits. In response to this trend, manufacturers developed convenient and nutritious formats that emphasise health, functionality, and ease of preparation.

In 2025, baked goods recorded stable value growth despite rising costs for raw materials, energy, and transportation. However, overall volume declined, particularly for cakes, pastries, and dessert mixes. Frozen baked goods and packaged flatbreads emerged as the fastest-growing categories, driven by convenience, health trends, and demand for ready-to-use products. Artisanal bakeries faced continued pressure from modern retail channels, while retail e-commerce grew rapidly but remained a niche ch

In 2025, value growth in rice, pasta and noodles in Switzerland was driven by the demand for convenience among busy lifestyles and an increasing focus on health-conscious eating. Noodles led value growth, followed by rice and pasta. Rice gained popularity due to its versatility, compatibility with plant-based diets, and growing interest in international cuisines. Chilled pasta and instant noodles also thrived, thanks to their perceived freshness, premium positioning, and bold, innovative flavour

Value sales of processed fruit and vegetables in Switzerland posted solid growth in 2025, primarily fuelled by the increasing demand for convenient, time-saving solutions that suit busy lifestyles. Shelf-stable beans emerged as a standout category, benefiting from their long shelf life, versatility in international cuisines, and alignment with plant-based diets. Frozen processed fruit and vegetables also performed strongly, supported by improved freezing technologies that preserve nutrients, fla

In 2025, the value sales of staple foods in Switzerland were primarily driven by convenience, health and wellness, and sustainability trends. Consumers increasingly sought time-saving and easy-to-prepare options such as frozen processed potatoes, instant noodles, and chilled processed meat, while also prioritising natural, preservative-free, and nutrient-rich products like muesli and granola, and plant-based alternatives. Sustainability and premiumisation reinforced differentiation, with demand

In 2025, value sales of processed meat, seafood, and alternatives to meat in Switzerland grew, driven by the combined influence of convenience and health-conscious consumer preferences. Chilled processed meat and frozen options performed well due to their practicality and longer shelf life, while meat and seafood substitutes experienced strong growth thanks to its perceived nutritional and environmental benefits. Processed seafood also saw solid volume growth, supported by its health credentials

Sauces, dips and condiments in Switzerland registered steady value growth in 2025 as consumers sought products that enhance everyday meals quickly and easily. The category benefits from its ability to combine convenience with flavour creativity, allowing shoppers to elevate dishes with minimal effort. Health-driven innovation also supported growth, with launches highlighting reduced fat, natural ingredients and claims tailored to specific dietary needs such as lactose- or gluten-free. Rising dem

Edible oils in Switzerland continued to record positive value growth in 2025, supported by Swiss consumers’ increasing awareness of balanced nutrition and healthy cooking habits. Oils are perceived as a healthier alternative to animal-based fats such as butter, aligning closely with the national focus on wellbeing. Despite economic headwinds and persistently high production costs, edible oils remained an essential part of Swiss cooking culture, benefiting from their versatility and strong associ

Sweet spreads in Switzerland recorded solid value growth in 2025, reflecting their continued popularity in Swiss households. However, shifting health priorities led many consumers to limit their sugar and fat intake, prompting manufacturers to reformulate products and emphasise lighter, more natural options. The focus on “better-for-you” indulgence encouraged innovation in low-sugar and no-added-sugar spreads, while clean-label and preservative-free positioning gained traction. These development

Cooking ingredients and meals in Switzerland registered solid growth in 2025, supported by ongoing shifts in consumption habits and a focus on health and sustainability. Although the Swiss economy showed signs of slower expansion amid global uncertainty, consumer demand for quality, transparency, and convenience continued to shape the marketplace. Persistent geopolitical tensions and tariff adjustments have contributed to a cautious spending climate, yet households continue to prioritise food ca

Meals and soups in Switzerland recorded positive value growth in 2025, supported by consumers’ demand for convenience and time-saving meal solutions. Busy lifestyles and the rise of on-the-go consumption continued to underpin steady category development, while new product launches and evolving health priorities added further momentum. Manufacturers increasingly focused on premium, ethnic and vegan offerings, reflecting Swiss consumers’ growing interest in both quality and variety in their everyd

Switzerland is one of only three nations globally that is considered to be ‘free’ for economic freedom and is very peaceful, whilst it benefits from solid state finances. Very low inflation and interest rates are partly fuelling an economic rebound, but exports could be under pressure. Whilst the gender gap is small and Swiss people are healthier than peers, fertility rates are very low. Focus on advanced technologies will ensure leadership in innovation, but cyber-attacks are growing.

In 2024, Switzerland saw a 3% decline in total alcoholic drinks packaging unit volumes, reflecting a broader slowdown in consumption across key categories. This downward trend was driven by several factors, including poor weather conditions, which dampened outdoor social activities, shifting consumer preferences towards healthier lifestyles, and economic pressures that influenced discretionary spending. These macro-level changes contributed to reduced demand for packaged alcoholic beverages, par

In 2025, luxury goods in Switzerland demonstrated a measured and steady performance, driven by moderate economic growth and cautious consumer spending. Despite geopolitical uncertainties and inflationary pressures that curtailed discretionary spending, the market saw a persistent trend of premiumisation and a selective rebound in consumer confidence. Experiential luxury, which encompasses high-end leisure activities and services, remained a positive performer. Growth was fuelled by an increasing

In 2025, fine wines/champagne and spirits in Switzerland recorded moderate value growth, driven by evolving consumer trends and market dynamics. The category witnessed a continued emphasis on premiumisation, with local consumers increasingly investing in high-quality, exclusive products that highlight unique flavours and superior craftsmanship. Both champagne and other fine wine were the most dynamic performers, reflecting a growing appetite for premium and artisanal products. In addition, the a

Designer apparel and footwear (ready-to-wear) in Switzerland experienced a low value decline in 2025. Despite this performance, overall sales remained above 2020 levels, with Swiss consumers remaining selective in their spending habits, favouring higher quality and exclusivity over quantity, particularly amid economic uncertainties. This selective approach was further reinforced by sustainability considerations, with many consumers opting for longer product use and increased participation in lux

In 2025, premium and luxury cars in Switzerland witnessed nuanced developments, primarily driven by evolving consumer preferences and a strong emphasis on sustainability. Both retail volume and value sales of premium and luxury cars recorded higher growth compared to the previous year, with a significant portion of this growth attributed to the increased demand for vehicles equipped with advanced technology and sustainable features. Local consumers increasingly sought cars that not only offered

In 2025, experiential luxury in Switzerland sustained its positive momentum, building on the solid foundation established in previous years. The category recorded 3% increase in value sales, reflecting a robust consumer preference for luxury experiences. Luxury hotels remained the dominant contributor, primarily driven by the relative recovery of international tourism, particularly from key markets such as Germany, the US and France, alongside resilient domestic demand. However, geopolitical unc

In 2024, packaging unit volumes in Switzerland’s beauty and personal care market increased by 1%, driven by a number of factors, including changing consumer preferences and evolving market strategies. Premium and natural brands have been expanding their ranges with eco-friendly or more sophisticated packaging. For example, Wella launched its Welloxon Perfect bottles made with up to 70% recycled plastic. However, while sustainable in intent, such changes can sometimes lead to greater material use

In 2024, home care packaging volumes recorded 1% growth in Switzerland. This was fuelled by shifting consumer preferences and a growing focus on sustainability. Busy lifestyles were driving demand for convenient and user-friendly formats, with flexible plastic pouches and compact solutions gaining popularity in categories like dishwashing. Consumers increasingly preferred packaging that balanced practicality with reduced material usage, underscoring a shift towards efficiency in daily routines.