In 2024, Switzerland saw a 3% decline in total alcoholic drinks packaging unit volumes, reflecting a broader slowdown in consumption across key categories. This downward trend was driven by several factors, including poor weather conditions, which dampened outdoor social activities, shifting consumer preferences towards healthier lifestyles, and economic pressures that influenced discretionary spending. These macro-level changes contributed to reduced demand for packaged alcoholic beverages, par

In 2025, luxury goods in Switzerland demonstrated a measured and steady performance, driven by moderate economic growth and cautious consumer spending. Despite geopolitical uncertainties and inflationary pressures that curtailed discretionary spending, the market saw a persistent trend of premiumisation and a selective rebound in consumer confidence. Experiential luxury, which encompasses high-end leisure activities and services, remained a positive performer. Growth was fuelled by an increasing

In 2025, fine wines/champagne and spirits in Switzerland recorded moderate value growth, driven by evolving consumer trends and market dynamics. The category witnessed a continued emphasis on premiumisation, with local consumers increasingly investing in high-quality, exclusive products that highlight unique flavours and superior craftsmanship. Both champagne and other fine wine were the most dynamic performers, reflecting a growing appetite for premium and artisanal products. In addition, the a

Designer apparel and footwear (ready-to-wear) in Switzerland experienced a low value decline in 2025. Despite this performance, overall sales remained above 2020 levels, with Swiss consumers remaining selective in their spending habits, favouring higher quality and exclusivity over quantity, particularly amid economic uncertainties. This selective approach was further reinforced by sustainability considerations, with many consumers opting for longer product use and increased participation in lux

In 2025, premium and luxury cars in Switzerland witnessed nuanced developments, primarily driven by evolving consumer preferences and a strong emphasis on sustainability. Both retail volume and value sales of premium and luxury cars recorded higher growth compared to the previous year, with a significant portion of this growth attributed to the increased demand for vehicles equipped with advanced technology and sustainable features. Local consumers increasingly sought cars that not only offered

In 2025, experiential luxury in Switzerland sustained its positive momentum, building on the solid foundation established in previous years. The category recorded 3% increase in value sales, reflecting a robust consumer preference for luxury experiences. Luxury hotels remained the dominant contributor, primarily driven by the relative recovery of international tourism, particularly from key markets such as Germany, the US and France, alongside resilient domestic demand. However, geopolitical unc

In 2024, packaging unit volumes in Switzerland’s beauty and personal care market increased by 1%, driven by a number of factors, including changing consumer preferences and evolving market strategies. Premium and natural brands have been expanding their ranges with eco-friendly or more sophisticated packaging. For example, Wella launched its Welloxon Perfect bottles made with up to 70% recycled plastic. However, while sustainable in intent, such changes can sometimes lead to greater material use

In 2024, home care packaging volumes recorded 1% growth in Switzerland. This was fuelled by shifting consumer preferences and a growing focus on sustainability. Busy lifestyles were driving demand for convenient and user-friendly formats, with flexible plastic pouches and compact solutions gaining popularity in categories like dishwashing. Consumers increasingly preferred packaging that balanced practicality with reduced material usage, underscoring a shift towards efficiency in daily routines.

Switzerland saw an improvement in its global economic freedom ranking in 2024, with notable gains in judicial effectiveness and financial freedom, contributing to a strong legal and business environment. However, business confidence waned due to regulatory hurdles and pressures on the export industry. Despite these challenges, the country's low interest rates and advanced digital infrastructure, including robust e-commerce and healthcare digitalisation, continue to underpin economic resilience a

In 2024, Switzerland ranked first in Western Europe for average gross income, but saw a 0.3% decline in per capita disposable income, driven by higher unemployment. Nevertheless, productivity remained robust, and the government implemented measures to enhance workforce capabilities and support income growth. Over 2024-2029, per capita disposable income is forecast to increase by 5.8%, though at a slower rate than the Western European average.

While in the first part of 2025, current value sales for airlines in Switzerland are expected to register healthy value growth, sales in the latter part are expected to be negatively impacted by tariffs imposed by the US. In August 2025, the US President Trump had hit Switzerland’s exports with particularly high tariffs of 39%, with this much high than the EU rate of 15%. These will result in rising operating costs, from aircraft parts to fuel, which would likely be passed on to consumers throu

Travel in Switzerland continues to experience value growth in 2025, driven by several factors including post-pandemic recovery, evolving traveller preferences, and global economic dynamics.

The total number of hotel overnight stays in Switzerland continues to grow in 2025. Switzerland continues to attract high-spending tourists, particularly from the US and Arab countries, who are less affected by economic downturns. That being said, in the latter part of the year, there could be a decline in US visitors, due to the impact of tariffs on the US economy. Growth in lodging occupancy is mainly driven by travellers from long-haul destinations, with more muted growth from European travel

In 2025, inbound arrivals is expected to continue to see growth in Switzerland. Switzerland's appeal lies in its unique and premium experiences, such as its branding around cheese, chocolate, and luxury. In addition, its spectacular scenery, such as the Swiss Apls, also appeal. These elements continue to resonate with high-spending international visitors, particularly from the US and Arab countries, who are less affected by economic downturns. However, the largest increase in tourists in 2025 is

Value sales particularly through travel intermediaries, and in particular online travel intermediaries, continues to grow. Swiss travellers are embracing AI-powered travel planning and expecting real-time, intelligent suggestions that reflect their personal preferences. Online travel intermediaries are responding to this and are increasingly integrating chat-based interfaces and AI-driven technology to enable travellers to create customised trip itineraries, combining individual components like

Self-care for minor ailments such as cough, cold and allergy (hay fever) remedies is well developed in Switzerland. Value sales and per capita expenditure is therefore already at a high level. In 2025, an exceptionally strong cold and flu season further contributed to growth, with flu cases hitting several new records in early 2025. In a similar vein, there were high cases of allergies as the pollen count continued to rise in Switzerland, affecting more consumers than previously.

Modern lifestyles combining stress, sedentary activity and poor diets, have led to more gastro-intestinal issues among Swiss consumers. According to the Federal Department of Home Affairs (Eidgenössisches Department des Inneren EDI) everyday diets tend to lack fresh fruit and vegetables, as well as seeds, nuts and quality plant oils. At the same time, they consist of too much salt, sweets and alcohol, as well as meat and animal fats. This not only contributes to growing levels of obesity and rel

NRT smoking cessation aids in Switzerland declined in retail volume terms and witnessed limited value growth in 2025. Consumers have a large selection of alternatives to smoking, which partly hinders the use of cessation aids. A growing number of younger consumers prefer alternatives such as vapes and Snus. Nonetheless, the decline in smoking prevalence provides a prime target audience.

Herbal/traditional products are very popular consumer health products in Switzerland. They are widely available through pharmacies and drugstores, which give them good visibility and accessibility. Swiss consumers are drawn to using natural remedies to treat minor ailments, such as digestive issues or colds or to improve rest and sleep quality. Switzerland has a long tradition of using herbs not only for culinary endeavours but also for health and wellness products. Herbal remedies are considere

Sports nutrition in Switzerland is poised for exceptional value growth in 2025, supported by an increasing consumer focus on health and fitness. These products are gaining broader appeal as brands expand their focus beyond just athletes and sports professionals. Consumers are looking for products that help to enhance performance during physical activities, and support recovery faster after workouts. With innovative launches featuring new flavours and usage possibilities (mixed into other foods,

Analgesics in Switzerland continues to register a positive value growth performance in Switzerland during 2025, elevated by a strong cold and flu season. The majority of Swiss consumers self-medicate when treating minor ailments such as headaches, occasional muscle aches or even minor injuries. Swiss consumers opt for OTC treatments in order to save time and money. The large variety of analgesics available without any prescription (at various dosages, in different formats, brands and generics...

Wound care in Switzerland performed well during 2025, in both value and volume terms, as households tend to have a selection of first aid/wound care products on hand in case of injuries. Most purchases are limited to replacement purchases of used or expired products, although sales often rely on external factors such as injury rates. Rising levels of activity and demographic developments have also contributed positively to the development of wound care. The ageing population, for example, suppor

Eye care in Switzerland continues to witness a strong performance in both value and volume terms over 2025, supported by a wide range of factors. The growing use of digital screens and devices, and extended periods spent indoors in environments with air conditioning and fluorescent lighting (such as many businesses, offices, stores) are causing more eye conditions. In addition, heightened pollen levels contribute to more severe allergy seasons. Additional drivers include Switzerland’s ageing pop

Consumer health in Switzerland is enjoying steady value growth driven by the growing trend towards proactive health and self-care. Swiss consumers are becoming more self-informed and educated around health and wellness in order to remain fit and healthy, stay energised and fight the effects of ageing. According to the Swiss Society for Clinical Nutrition and Metabolism (GESKES), more than 70% of Swiss consumers treat minor ailments or engage in preventative care without the consultation of a doc