The total packaging unit volumes used in the home care industry in Spain recorded growth of 3% in 2024, driven by several factors, such as rising e-commerce sales, the growing presence of private label products and an expanding population. The growth of online shopping has led to an expansion in packaging requirements due to the need for enhanced protection during the multiple handling stages involved in the delivery process. This includes the use of outer boxes, padding materials and tamper-evi

In 2024, home care packaging volumes in the UK recorded marginally positive percentage growth, with sales being boosted by consumer demand for eco-friendly solutions and cleaning convenience. A major trend in UK home care packaging in 2024 was the increasing use of refillable and reusable packaging, as brands invested in systems like concentrated cartridges that snap onto reusable bottles. These refill packs appealed to environmentally conscious consumers and supported circular packaging models,

In 2024, total home care packaging unit volumes in Ukraine registered growth of 4%, supported by robust performances in categories like automatic dishwashing products and detergent tablets. The continued adoption of automatic dishwashing products among urban households drove demand for packaging formats like folding cartons and flexible packaging (flexible plastic, plastic pouches). The rising popularity of detergent tablets boosted volumes of other rigid containers and plastic pouches, reflecti

In 2024, Sweden’s home care packaging unit volumes increased by 3%, driven by a combination of product innovation, evolving consumer routines and structural shifts in retail and logistics. Demand in key categories such as laundry detergents, dishwashing liquids or multi-surface cleaners increased, driven by sustained household spending and a growing preference for convenient, time-saving formats, including pre-measured pods, spray refills and compact concentrates.

Total home care packaging unit volumes increased by 1% in the US in 2024, driven by a number of converging factors. Increased consumer focus on hygiene and cleanliness, a lingering effect of pandemic-era habits, continued to boost demand for cleaning sprays, surface disinfectants, laundry detergents and air care products in 2024. Seasonal outbreaks of illnesses such as RSV and influenza further heightened the need for sanitising solutions. The growing popularity of multi-surface and speciality c

In Thailand, total home care packaging unit volumes were stagnating in 2024, with demand being maintained by the rising awareness of hygiene and cleaning habits. Flexible packaging, particularly flexible plastic and plastic pouches, remains popular as a cost-efficient format that caters to consumers seeking affordable and convenient options. At the same time, rising urbanisation and busier lifestyles are sustaining demand for smaller pack sizes and refill formats, while ongoing sustainability ef

In 2024, total home care packaging unit volumes in South Africa recorded growth of 5%, supported by strong performances in key categories such as laundry care, air care and dishwashing. Laundry care remained the main growth driver, led by major brands like Sunlight, Omo, Ariel or Maq, which continued to expand their portfolios across both traditional formats and more convenient pack types. The rising population and increasing hygiene awareness also supported the growth of laundry care in South A

In 2024, Romania’s home care packaging market recorded a marginal unit volume increase, largely supported by the growth in dishwashing and air care. Dishwashing and laundry care remain essential, high-frequency purchase categories, ensuring a stable demand base, even amidst inflationary pressures. Within these two main categories, demand for liquid formats in dishwashing and concentrated liquid detergents in laundry care have been supporting greater packaging usage, particularly in bottles and r

In 2024, home care packaging unit volumes recorded marginal growth, with this being driven by pandemic-era influences. Health, hygiene and convenience have remained top priorities, sustaining strong demand for household cleaners, laundry care products and air fresheners. Although the COVID-19-driven surge has subsided, it has transitioned into a consistent, long-term consumption pattern. The rapid expansion of e-commerce in home care in Singapore has further intensified the need for packaging th

Total home care packaging volumes in Turkey increased by 3% in 2024, driven by strong demand across the laundry care and dishwashing categories. Laundry care remained the primary growth driver, with prominent brands such as Omo, Ariel and Bingo adapting their packaging strategies to meet the evolving needs of households. Dishwashing was also enjoying significant momentum, fuelled by the robust performance of Fairy and the introduction of Asperox Sparx in 2024, which injected fresh competition in

Total home care packaging volumes declined by 2% in 2024, reflecting softer demand across several key cleaning categories amid economic pressures and changing consumer behaviour. The overall downturn was primarily driven by weak performances in laundry care and surface care, where shifting usage habits and packaging choices are limiting demand. Furthermore, the normalisation of hygiene habits in the post-pandemic period, coupled with the sustained popularity of bulk formats that prolong product

In 2024, total home care packaging volumes in Saudi Arabia declined by 4%, with the contraction in laundry care playing a major role in this negative performance. Laundry care, the biggest contributor to home care packaging, saw demand soften as households became cautious with their spending and consumers increasingly preferred concentrated formats, which require fewer packaging units. Consequently, this had a significant impact on overall volumes, despite other categories being relatively resil

In 2024, total home care packaging unit volumes in Vietnam recorded solid growth of 4%, supported by rising demand across categories like surface care, air care and dishwashing. Dishwashing, which is the biggest of the main categories in packaging unit volume terms, continued to see strong growth in 2024, particularly with the increasing adoption of liquid formats and dishwashing tablets in urban centres. Laundry care, the next biggest contributor, despite declining overall, saw strong performan

Total home care packaging unit volumes in Poland recorded 4% growth in 2024, driven by the sustained consumer focus on hygiene, ongoing household cleaning routines and rising demand for convenient, ready-to-use products. Categories such as liquid detergents, multi-purpose cleaners, toilet care and air fresheners continued to perform well, supported by established brands like Vizir, Persil, Domestos, Cif, Ambi Pur and Air Wick. Increased consumer preference for premium formulations, eco-friendly

In 2024, Japan’s home care packaging volumes continued to decline, falling by 1%, extending a multi-year trend. This downward trajectory is attributed to the country’s mature refill culture, regulatory pressure and evolving consumer preferences. Japan’s refill market is among the most advanced globally, with Kao Corp leading the way in this area – by 2023, refill pouches were accounting for 80% of its detergent, cleaning and body care sales. Industry-wide, the adoption of refills has resulted in

In 2024, home care packaging unit volumes increased by 1% in Italy due to several evolving consumer and market dynamics. One of the key drivers was the continued emphasis on hygiene and cleanliness among Italian consumers, which evolved from being a lingering post-pandemic habit into a broader lifestyle change. As a result, home care routines have been increasingly prioritised, fuelling demand for products such as surface cleaners, laundry detergents and dishwashing liquids.

In South Korea, the rising demand for cleaning convenience, both in terms of product performance and packaging functionality, helped home care packaging unit volumes grow by 1% in 2024. Consumers are increasingly seeking products that simplify household tasks, especially with the growing use of appliances like dishwashers and automatic dryers. This has driven demand for high-performance cleaning solutions, such as fast-acting stain removers and multi-surface cleaners. These products are often pa

Total home care packaging unit volumes in the Philippines increased by 1% in 2024, with growth largely stemming from laundry care, which remains the dominant category in the market. Sustained consumer demand for effective cleaning solutions, coupled with rising household penetration of home care products, supported this trend. Ongoing hygiene awareness, expansion of modern retail and e-commerce, and brand innovations in convenient, easy-to-use packaging formats further encouraged trading up, col

In 2024, total home care packaging volumes in France fell by 2% to 2.1 billion units. The home care packaging landscape was being shaped in 2024 by targeted innovations and evolving brand strategies in response to regulatory and environmental concerns. The enforcement of stricter environmental policies, including France’s anti-waste and circular economy regulations, encouraged manufacturers to reduce material usage and reconfigure packaging designs. This spurred a gradual shift away from traditi

Total home care packaging volumes in Indonesia increased by 2% to 5.1 billion units in 2024, supported by rising household cleaning activity, expanding urban populations and wider product availability across both modern and traditional retail channels. Growth was being driven by continued consumer interest in hygiene and sanitation following heightened health awareness during the pandemic, leading to sustained demand for categories such as liquid detergents, multi-purpose cleaners and disinfecta

Total home care packaging unit volumes increased by 4% in India in 2024, supported by several key factors. Firstly, flexible plastic, the dominant packaging format in Indian home care, continued to grow due to its cost-effectiveness and tamper-evident features, making it the preferred choice for small players in categories like hand dishwashing and powder detergents. Secondly, plastic pouches continued to see dynamic growth and make share gains due to their convenience and resealable closures. T

In 2024, Mexico’s home care packaging market recorded only marginal growth in unit volume terms. Plastic pouches continued to gain ground in home care packaging in 2024, as they are seen as being perfect for refills of liquid detergents and surface cleaners. Plastic pouches combine lightweight convenience with shipping durability, making them a favourite for both e-commerce and in-store sales.

Total home care packaging unit volumes grew by 2% in Malaysia in 2024, supported by steady demand across key cleaning and disinfecting categories, alongside rising household penetration of specialised products. Growth was fuelled by heightened hygiene awareness, which continued to influence purchasing behaviour post-pandemic, and by the expansion of modern retail channels and e-commerce, which made a wider range of pack types and sizes more accessible to consumers. In addition, brand-led innovat

Total home care packaging unit volumes declined by 1% in 2024, with the packaging industry shifting from volume to value, focusing on quality, durability and environmental impact. Consumers are prioritising sustainability, driven by growing awareness of climate change and plastic pollution. As a result, they are demanding eco-friendly packaging and refillable options. A trend towards minimalism has also led to a preference for fewer, multifunctional products. Furthermore, the appeal of bulk clea