PROSPECTS AND OPPORTUNITIES
Volumes expected to fall due to ongoing economic pressure on Italian households
Total home care packaging unit volumes in Italy are expected to record a marginally negative CAGR over the forecast period, driven by a combination of market saturation, evolving consumer behaviour and sustainability focused changes. As the category matures, growth opportunities become more limited, especially in home care categories in which product penetration is already high.
PET bottles expected to gain share due to their recyclability and versatility
Over the forecast period, Italy’s home care packaging market is expected to encounter supply and demand challenges, including potential volatility in the global economy, which may impact production stability and pricing. The popularity of specific pack types and sizes will continue to shape market dynamics, with the 500g pack size expected to remain the most favoured due to its optimal balance of affordability and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Care Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Care Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Care Packaging in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Care Packaging in Italy?
- Which are the major pack types and how are they performing in Italy?
- Have there been any packaging legislative changes in the past 12 months?
- How are consumption trends impacting the packaging landscape?
- What are the key trends and latest product developments in packaging?
- How important are sustainability and recycling to consumers in Italy?
- Where is future growth expected to be most significant?
Home Care Packaging in Italy
KEY DATA FINDINGS
Consumer habits and retail shifts driving home care packaging growth in Italy
Amcor and Mediacor launch a recyclable pouch for Nana
Industry players rely on PET, folding cartons and HDPE to meet diverse consumer needs
Volumes expected to fall due to ongoing economic pressure on Italian households
PET bottles expected to gain share due to their recyclability and versatility
DISCLAIMER
The following categories and subcategories are included:
Home Care Packaging
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
- Other Air Care
- Bleach
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
- Hand Dishwashing
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- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
- Other Home Insecticides
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- Carpet Cleaners
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- Dryer Sheets
- Liquid Fabric Softeners
- Laundry Aids
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- Powder Detergents
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- Compact Powder Tablet Detergents
- Liquid Tablet Detergents
- Liquid Detergents
- Other Detergents
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- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
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- Cleaning Solution
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
- Bathroom Cleaners
- Descalers
- Drain Openers
- Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
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- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Home Care Packaging
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Care Packaging research and analysis database.
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